The Craft of Speechwriting: Unveiling the Role, Skills, and Impact

11 mins read

When we hear famous people, it seems to us that each of them has the gift of eloquently expressing their thoughts. Even a trivial thank you to the family creates the impression of the presence of talent.

However, this business is more complicated than it seems. Speeches for the general public are prepared long before the appointed date, and specially trained people prepare the text for the speech. They are called speechwriters. 

In this article, you’ll find out what a speechwriter is, what you need to know to become a speechwriter, how much money speechwriters make, and more.

What is a speechwriter?

Speechwriters write such texts that can lead mankind. All the phrases we know, recorded in history as sayings of the great, actually belong to speechwriters: “And so, my fellow Americans, ask not what your country can do for you—ask what you can do for your country.” (John F. Kennedy.)

A speechwriter creates speeches for clients, usually for politicians, public figures, and executives. At its core, a speechwriter is a wordsmith who translates ideas, visions, and messages into eloquent prose for public delivery. 

The role of a speechwriter extends beyond mere transcription. Speechwriters typically work closely with their clients to understand their objectives, message, and tone of voice. They learn the topic, gather data and information, and write a draft speech. Then they edit and refine it until it meets the speaker’s needs. This involves creating an outline, selecting the right words, and tone of voice, and ensuring the speech is well-organized and coherent.

By the way, a violation of the speechwriter’s anonymity is a deviation from the norm and therefore is severely punished.

What does a Speechwriter do?

The responsibilities of a speechwriter are as diverse as they are demanding. The following are some of the core assignments and responsibilities of a speechwriter:


Before creating a speech, a speechwriter must carry out research on the topic to ensure that they have a deep understanding of the subject matter. This may involve reading relevant articles, books, and reports, as well as conducting interviews with experts in this field. 

The speechwriter must also research the audience to ensure that the speech is tailored to their interests, knowledge level, and cultural background. 

Also, they need to find out all possible information about the occasion or event to ensure that the speech is appropriate for the setting and tone.

Writing and Editing

After finishing the research, the speechwriter must write the speech in a clear, concise, and engaging manner. They must use language and tone that suit the audience and occasion and compellingly convey the message. 

After the hardest part of the work is done, the speechwriter must proofread and edit it for clarity, grammar, and tone. 

Additionally, they may also request feedback from others, such as the speaker or a trusted colleague, to ensure that the speech is effective and persuasive.


Doing their job, the speechwriter must work closely with the client to ensure that the speech aligns with their vision, goals, tone of voice, and even sense of humor. This may involve multiple rounds of revisions and discussions to make sure that the speech is on track.


In some cases, the speechwriter may be responsible for coaching the speaker on delivery techniques. This may include providing guidance on pacing, inflection, and body language to ensure that audience will perceive the speech as you were planning. 

Also, in case “the speech” has to be published in the media, this is a speechwriter who may be also responsible for distributing this piece of content. At this point, take it easy because there is a special service for this that we´ll explain in the “Required skills” part.


Finally, the speechwriter may be asked to solicit feedback from the audience or client to help improve future speeches. This may involve collecting surveys, conducting interviews, or analyzing social media and other feedback channels to identify areas for improvement.

Crucially, speechwriters must master the art of adaptation, tailoring their language and tone to suit the speaker’s style and objectives. Whether creating an inaugural speech or motivational words for students, they must capture the essence of the speaker’s voice while conveying messages that leave a lasting impression.

Required Skills

The secret to speechwriting? Read, research, write, and, of course, remember to tell the story. 

To be a successful speechwriter, you must have superior writing skills for both oral and written presentations. The ability to write quickly, persuasively, and in a style that reflects the person you are ghostwriting for is crucial. You must stay up to date with current events and what worries people the most at the moment. You must be flexible and able to incorporate late-breaking news items into speeches you have written. 

In addition, be prepared to work under pressure and meet short deadlines. You should have good communication skills because speechwriters need to interact with others.

Speechwriting has to inspire others and leave a lasting impact. To achieve this, you need:

Strategic Communications

Strategic communications include creating speeches for different stakeholders to achieve specific goals. For example, they help entrepreneurs convince investors of the viability of their business idea and get funding.

Political correctness

When writing a text for a famous person’s public speech, you need to choose the wording as carefully as possible. The thirst for creativity can play a cruel joke on you. You won’t have time to look around, and your customer will be offended because he allowed himself an unacceptable tone or something else in his speech. No, you should calculate such moments immediately. 


Adaptability is another indispensable trait, allowing speechwriters to navigate diverse contexts, audiences, and communication channels with ease. In a world where attention spans are fleeting and trends evolve rapidly, the ability to pivot and innovate is key to staying relevant and impactful.

Analytical skills

Let´s say a politician comes to you and asks you to write a text for a speech to the electorate. Maybe it will be a speech in front of deputies and colleagues. Maybe an experienced businessman wants to lure partners into some business, or is it a young startup? There are many options, and you need to be ready for any turn of events. You must be able to understand any topic, highlight pain points and important accents, and understand the reasoning for each position. It will not work without this text.

Ability to proofread

Proofreading is the process of reviewing a written text for accuracy,conciseness and clarity. Speechwriters use proofreading to ensure the accuracy of their work. Additionally, they edit and proofread presentation and marketing materials, speeches, and other types of content.

Role of Sponsored Content Services

Sometimes a speechwriter must also ensure the distribution of content, making his speeches visible to the audience for whom they were written. But being a well-connected journalist and a great copywriter simultaneously is difficult. So leave the content distribution to professionals – the PRNEWS.IO platform. 

PRNEWS.IO excels in securing placements in business publications and niche-specific media outlets. It offers a targeted approach that aligns with the objectives of speechwriters and their clients. With a streamlined placement process and robust analytics capabilities, they empower speechwriters to measure the effectiveness of their messaging and refine their strategies accordingly.

Speechwriter Salary

Though speechwriters can work as freelancers, they might also can work at full-time speechwriting jobs. If you choose to work as a freelance speechwriter, your salary will often depend on how many jobs you take per year. Otherwise, a full-time speechwriter can likely have a set salary with the company or organization that hired them.

According to, the average salary of a full-time speechwriter in the United States is $131,822 as of April 24, 2024, but the range typically falls between $112,486 and $151,798. The compensation for speechwriters varies widely depending on factors such as experience, industry, and geographical location. Entry-level speechwriters may start with modest salaries, but as they hone their skills and build their reputation, opportunities for advancement and higher pay abound.


As guardians of rhetoric and stewards of persuasion, speechwriters play a vital role in shaping public discourse, driving change, and inspiring generations to come. In an age where words are weapons of influence, the role of the speechwriter has never been more essential or more impactful.

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