There are plenty of recommendations out there about how to produce a killer press release. Here, we look at things from a slightly different angle by looking at what not to do…
The PR profession can be complicated even without myths about public relations muddying the waters. That’s why I’d like to clarify and debunk common PR misconceptions. Next time you see these myths,…
No matter how you performed in the previous year, 2020 has been a roller coaster with ups and downs in our new reality, unstable economy, and society. Regardless of where in the…
SaaS business is in trend today. That is why so many people are interested in SaaS marketing that focuses on promoting and acquiring leads for subscription-based SaaS products. SaaS marketing keeps to…
No matter the size of your business, reaching out to target audiences is crucial like never before. In turn, a thoroughly set PR campaign may turn vital for success. Traditional methods of…
Let’s find newsworthy topics to write about in your press release. Before you start writing your press release, first you need to think about the news hook which can be any PR…
“Frisor” is a franchise barbershop that currently presents the net of 8 salons throughout Ukraine, with one of them working in Nikolaev. The barbershop has been working in Nikolaev for 2 months…
Before you send out a press release it is important that it is optimized for press release SEO. To put it simply, you cannot afford to overlook press release search engine optimization.…
In this article we are going to introduce you the standard format of a press release and draw up the basic template of its composing. Besides a newsworthy topic and well-written content,…
After the press release writing is completed, the next step is to determine how to find the necessary journalists’ emails for its successful publication. To be fair, it’s a rather time-consuming task,…