Best link building marketplaces in 2027

The marketplaces below were chosen for how well they serve link building: all but one sell placements from a browsable inventory with prices and SEO metrics shown before ordering, and the last earns them through outreach instead. They differ in vetting, regional depth, and how much work they take on, so the table pairs each with the buyer it suits rather than ranking by catalog size.

Backlinks still separate the top result from the rest of page one

A Backlinko analysis of 11.8 million Google results found that the page in position one has 3.8 times more backlinks than the pages in positions two through ten.

That authority now carries into AI answers too. In an Ahrefs study of 1.4 million ChatGPT prompts, 88% of final citations came through general web search, so search visibility built partly on links is still the main road into what an assistant cites.

Finding a site that sells a link is easy. Knowing whether its traffic is real, what the placement truly costs, and whether the link will survive is harder, and that is where these marketplaces differ.

1. PRNEWS

PRNEWS is a marketplace for paid media placements across nearly 175 countries, 77 languages, and 37 content categories. Price, publishing terms, Ahrefs DR, and Semrush Authority Score are visible before ordering, and publishers pass identity or company checks (KYC/KYB) to confirm they represent the site. Crypto, betting, CBD, and loans are open wherever an outlet’s rules allow.

For link building at volume, the Bulk Site Checker matches a competitor’s Ahrefs backlink export against the catalog and returns prices and SEO metrics for hundreds of linking sites at once. A PRO account adds catalog export to CSV, bulk blacklisting, custom lists per project, and a free monthly media plan with a strategy call. Agencies run several clients from multi-project workspaces with guest access, and a paid API returns pricing and metrics for 100,000+ outlets. Most placements go live in one to two days.

• Catalog: 107,000+ outlets
• Model: self-serve marketplace
• Formats: articles, press releases, contributor posts, listicles, interviews, mentions
• Payment: pay per placement + commission

3. PressWhizz

Manual vetting sits at the center of PressWhizz: every site is checked for Domain Rating, organic traffic, and indexing before listing, and sites that later lose traffic can be dropped. Coverage reaches 90+ countries, with SaaS, finance, health, crypto, and iGaming among the niches.

A 12-month guarantee means the team asks the publisher to restore a removed link and refunds the order if that fails. From $5,000 a month, a managed service takes over site selection, editorial coordination, and strategy, with drip-feed delivery that paces links. Orders average about 18 hours.

• Catalog: 72,000+ publishers
• Model: marketplace + managed service
• Formats: guest posts, link insertions, tier 2 links
• Payment: pay per placement

4. NO-BS Marketplace

Before payment, NO-BS Marketplace shows 16 Ahrefs and Moz metrics per site, though self-service listings hide the domain to protect publishers. Sites are reviewed by hand against minimums of 1,000 organic visits, DR 20, DA 20, and TF 10, and the inventory is mainly English-language.

Invoices show the publisher’s price and the platform fee on separate lines, and content is approved before publication. Buyers can search on their own, approve publishers the team suggests, or hand over a managed campaign from $1,000 a month, with white-label resale for agencies. Weekly monitoring backs a 12-month live-link guarantee.

• Catalog: 110,000+ sites
• Model: marketplace + managed service
• Formats: guest posts, link insertions, digital PR placements
• Payment: pay per placement

5. Whitehat Link

Whitehat Link is a managed guest posting service built on direct relationships with site owners and a public price list kept in Google Sheets. Each row shows the URL, price, GEO, language, organic traffic, DR, referring domains, and keyword data, so a shortlist can be drawn up before any conversation starts. iGaming, betting, FinTech, and crypto sit at the center of the inventory, which reaches from the US, UK, France, and Spain to Kenya, Nigeria, and Kazakhstan.

Orders run through a personal project manager rather than a self-serve checkout: the client sends the chosen sites and requirements, and the team adds content on request, custom research for sites not on the list, progress reports, and work under NDA. PBNs and sites without traffic are kept out of the database. Each guest post carries link insurance for six to nine months against removal or major content changes, and most go live within one to three working days.

• Catalog: not disclosed
• Model: managed service
• Formats: guest posts, sponsored articles
• Payment: pay per placement

6. Backlinked

Backlinked combines a marketplace and an agency in one account, serves business clients only, and knows Germany, Austria, and Switzerland best. Sites show Ahrefs DR, Semrush Authority Score, Sistrix Visibility Index, and Majestic Trust Flow, and long-standing partners carry a Trusted Publisher badge.

An AI tool called Linkpilot surfaces competitor backlinks a project lacks and scores candidate sites for relevance. Buyers can schedule publication dates, chat with a manager per order, or move to monthly managed SEO without a long-term contract, and a best-price guarantee matches cheaper comparable offers.

• Catalog: 100,000+ sites
• Model: marketplace + managed service
• Formats: guest posts, editorial links, brand mentions, press releases, local citations
• Payment: prepaid balance, pay as you go

7. PRposting

Every site in PRposting is added after direct negotiation with its owner, and the inventory spans 177 countries and 50 categories, including legal, crypto, and gambling. Filters draw on Ahrefs, Majestic, Moz, and Similarweb data and can exclude PBNs and previously used sites.

Live pieces are checked daily for indexing and for changes to text or links, under a free three-month guarantee. A manager can build a custom site list for a topic, region, and budget.

• Catalog: 23,000+ sites
• Model: marketplace + managed service
• Formats: guest posts, sponsored posts, news, press releases, link insertions
• Payment: prepaid balance

8. INSERT.LINK

Search on INSERT.LINK works at the page level rather than the domain level: a buyer enters a target keyword, and NLP search returns indexed articles on that topic from 50 million+ publisher pages, each with its own traffic and DR. Coverage reaches 152 locations, with a dedicated iGaming section.

Sites are not moderated by hand, so buyers check quality themselves. Fast Delivery Sites go live within three days, client projects carry their own budgets, and an MCP server and API connect the marketplace to internal workflows.

• Catalog: 31,000+ sites
• Model: self-serve marketplace
• Formats: link insertions, guest posts, listicles, brand mentions, press releases
• Payment: pay as you go

9. LinkBuilder

Rather than selling from one inventory, LinkBuilder aggregates offers from 70+ marketplaces, agencies, resellers, and publishers and lines up their prices for the same site across 140+ countries. A Chrome extension shows placement prices inside Google results and in Ahrefs, Semrush, Moz, and Majestic.

Paid plans add bulk checks of up to 30,000 sites and a competitor backlink analysis that finds sites linking to rivals and whether a placement is for sale there. Buyers purchase from the listed vendor or order a managed placement, which adds $100 per site under $1,000 or 15% above that.

• Catalog: 400,000+ sites from third-party vendors
• Model: price aggregator
• Formats: guest and sponsored posts, link insertions, forum and Q&A placements, journalist-request mentions
• Payment: free plan or $55–105 monthly subscription

10. Linksman

Built for SaaS companies and agencies, Linksman pairs a self-serve marketplace with SaaS outreach campaigns that find IT and business publications for software mentions in reviews and comparisons. Sites are verified by hand with PBNs excluded, across 35+ languages and 35+ niches.

A Link Suggestion Tool finds relevant existing articles for a target keyword, and the team helps plan larger orders. Adult, gambling, and pharma content are not accepted for niche edits, which take about seven days, against 7–28 days for new guest posts.

• Catalog: 9,000+ sites
• Model: marketplace + managed service
• Formats: guest posts, link insertions, brand mentions, listicle placements
• Payment: one-off payments or packages

11. Ereferer

Ereferer is a French platform aimed at European markets, with sites in French, English, Spanish, Italian, and German. After sign-up, buyers filter by price, topic, Trust Flow, Topical Trust Flow, Domain Authority, traffic, and domain age.

Co-purchasing lets two buyers split the cost of one placement in half, which opens up sites too expensive for a single budget. Native speakers can proofread a text before it goes out, guest posts start at €10, and an unpublished order is credited back to the balance after 15 days.

• Catalog: 45,000+ sites and about 300 web directories
• Model: self-serve marketplace
• Formats: sponsored articles, guest posts, directory listings
• Payment: prepaid balance

12. Semjuice

Semjuice is a French SEO company with two platforms for French-language websites. One sells newly written guest posts priced by JuiceFlow, a proprietary 0–100 site score, and the other, NextLevel, sells exclusive link insertions into existing pages that already rank in Google.

NextLevel finds those pages by keyword, domain, topic, or Google Search Console data and shows each URL’s ranking keywords and positions. Links bought there are contractually protected for 24 months with daily checks, and the article stays exclusive to the buyer for that period.

• Catalog: 10,000+ partner sites
• Model: marketplace + managed service
• Formats: sponsored articles, contextual insertions, directory listings
• Payment: pay per placement

13. Publisuites

Owned by Spanish media group Prensa Ibérica, Publisuites connects brands with media, blogs, and authors, with its strongest footing in Spain and Latin America. Filters include DA, DR, traffic, and presence in Google News and Discover.

The Projects feature compares up to three competitors to find sites linking to them but not yet to the buyer. A managed service from €200 a month handles site selection and writing, and sponsored articles stay live while the site remains on the platform, with six months guaranteed if it leaves.

• Catalog: 20,000+ media and blogs
• Model: marketplace + managed service
• Formats: sponsored articles, link insertions, branded content, press releases
• Payment: prepaid balance

14. Respona

Unlike the rest of the list, Respona has no catalog and earns placements through outreach instead of selling them. In its done-for-you service, a client sets target URLs, preferred anchors, and a quality bar, and the team handles prospecting, pitching, follow-ups, negotiation, content, and publication, favoring pages that already rank or appear in AI answers on the topic. Placement status and AI visibility tracking share one dashboard, and pricing is per result from $100 per placement.

For teams that would rather run the conversations themselves, a separate DIY platform finds relevant publications, surfaces editors’ personal email addresses, and uses AI to tailor each pitch to what the editor has already published. Standard delivery on the managed side takes 28 days, with a 14-day option and per-domain pre-approval available at extra cost. Agencies make up about 80% of clients and can resell the service under their own brand.

• Catalog: not available
• Model: managed outreach service + outreach tool
• Formats: listicles, reviews and comparisons, guest posts, editorial placements, brand mentions
• Payment: pay per result; DIY tool by subscription

A marketplace gets you to the link faster, but the page it points to still has to earn its rank

These platforms compress weeks of prospecting, vetting, and negotiation into an order flow, and the stronger ones keep watching a link after it goes live. What they cannot supply is a reason to link: a target page worth citing, anchors that read naturally, and a pace that looks like real growth. Pick the marketplace whose vetting and regional depth match your market, and spend the time it saves on that page.

The link building marketplaces that fit each buying case

FAQ

What is a link building marketplace?

It is a platform where publishers list sites that accept paid placements, with prices, formats, and SEO metrics shown in one catalog. Buyers filter the inventory, order a guest post, sponsored article, or insertion, and pay through the platform instead of negotiating with each site owner.

How much does a backlink cost on a marketplace?

Prices are set by each publisher and range from about €10 on smaller European blogs to several thousand dollars on high-authority media. A PressWhizz analysis of 22,703 placements published in July 2026 put the average guest post at $164 and the median link at $112. Platform fees, content writing, and sensitive-niche surcharges can add to the listed price, so check the final total before paying.

Are paid backlinks against Google’s guidelines?

Google’s spam policies treat links bought to manipulate rankings as link spam and ask that paid links carry a rel=”sponsored” or rel=”nofollow” attribute. Many marketplaces let buyers choose the attribute where the publisher allows it, so the decision, and the risk that comes with a followed paid link, sits with the buyer.

How do I check a site before buying a link?

Look past a single authority score. A steady organic traffic trend, pages that are actually indexed, topical relevance to your site, and a modest share of sponsored content are better signs than a high DR alone. Several marketplaces on this list filter out PBNs, show traffic from Ahrefs, Semrush, or Similarweb, and drop sites that lose traffic over time.

What happens if a purchased link is removed?

That depends on the guarantee. Terms on this list range from three months to 24 months, and remedies include restoring the placement, swapping it for a comparable site, or refunding the order to a balance or card. Read what triggers the guarantee and whether the refund covers content costs before ordering.

Do backlinks still matter for AI search?

They matter indirectly. AI assistants lean heavily on web search results when choosing what to cite, and links remain one of the signals that decide which pages rank in those results. Placements in relevant, well-read outlets can also put a brand’s name in the sources assistants draw on, link or not.

Should I use a self-serve marketplace or a managed service?

Self-serve suits teams that know which sites they want and can vet them in-house, since it keeps costs to the placement price plus a fee. A managed service takes over prospecting, writing, and coordination for a monthly budget, which makes sense when volume is high or the team lacks time for outreach.