Did you know 91% of people have a freebie item in their house? At least 85% of these people are loyal to the brands that gave them their free giveaways. According to…
Digital Marketing Blog
Link bait refers to the creation of compelling, high-quality content with the primary aim of attracting attention and encouraging other websites to link to it. It serves as a strategic tool in…
Every company has to be a media company itself because traditional media outlets can’t provide sufficient means, or pageviews to help tell all important stories of companies, and their communities. The boost…
Link Juice can be defined as the authority or value transmitted from one webpage to another through hyperlinks. When a website links to another page, it not only provides a direct route…
Welcome to our new series of insightful interviews where we engage with practicing PR professionals and experts to uncover the practical aspects of public relations. Today, we are thrilled to have Natalia…
Link Building vs Digital PR. The day the Internet appeared in our life, traditional PR has lost its power. Still, traditional media works and brings results, but digital PR wins with a…
Reputation is an invaluable asset for any business. Reputational risk is the harm that can be done to a brand’s reputation due to factors like negative publicity, legal problems, or data breaches.…
In this case study, we explore how MightyTips, a website focusing on betting tips, successfully utilized event sponsorship to enhance their brand visibility and drive PR and marketing efforts. We extend our…
Most of us are used to reading stories for entertainment, not business writing. But there’s good reason to challenge that perception. In this post, we’ll look at corporate storytelling and we’ll show…
In recent years, NFT (Non-Fungible Token) collections have emerged as a powerful marketing tool for promoting cryptomedia. One notable example is the CP Media Millennials NFT collection, a set of tokens created…