Company: Marketing Link
CEO: Mykola Lukashuk
Founded: 2014
Headquarters: International
Specialization: SEO, Pay-Per-Click (PPC), Paid Social, Digital PR
Marketing Link is a full-service digital marketing agency with a sharp focus on performance-driven results. Since its inception, the agency has worked across multiple industries including fashion, legal, healthcare, and technology, delivering measurable impact through precision SEO and paid marketing strategies.
But as the digital ecosystem evolved—and the need for authoritative online presence grew—Marketing Link recognized it needed to modernize one critical component: public relations.
The challenge: outdated PR tactics in a fast-moving digital world
As competition intensified in the digital space, Marketing Link—a growing agency—faced the need to secure quality online visibility and SEO-relevant backlinks without relying on outdated PR approaches like cold journalist outreach or expensive retainers.
Key business pain points:
- Inefficiency of Traditional PR: Reaching out to journalists, negotiating placements, and waiting weeks for responses slowed campaigns down.
- Lack of Transparency: No real data on whether media outlets were valuable from an SEO or brand standpoint.
- Need for SEO-Ready Backlinks: Marketing Link wanted control over link quality—avoiding “sponsored” labels and nofollow tags.
- Scalability Issues: Manual processes made it hard to grow fast, especially across multiple markets and industries.
“We were spending too much time managing outreach and still lacked consistency in results. We needed something smarter—something we could scale.”
— Mykola Lukashuk
The solution: PRNEWS.IO as a scalable PR & SEO engine
In 2018, Mykola adopted PRNEWS.IO, a data-driven content marketing and media distribution platform. It instantly addressed multiple issues that traditional PR could not.
Rather than chasing editorial contacts or paying high agency retainers, Marketing Link gained direct access to a curated marketplace of over 100,000 global media sites—with detailed performance metrics, transparency, and full editorial control.
Platform features that delivered impact:
- Advanced Filtering: Find media based on country, niche, traffic level, domain authority, and backlink type.
- Data Transparency: Evaluate each outlet using SEMrush Authority Score, domain rating, and real traffic insights.
- Do-Follow & Anchor Control: Add SEO-optimized backlinks with custom anchor text.
- In-Platform Content Editing: Upload and format full articles, embed images, and control metadata.
- No Retainers, Full Control: Pay per placement, with no surprises and measurable ROI.
“It simplified what used to be a messy, multi-week process into something we could do in minutes—and still get results that boosted visibility, rankings, and trust.”
Execution: building a repeatable, SEO-driven PR workflow
Marketing Link began using PRNEWS.IO across a variety of client campaigns, from B2B tech to fashion ecommerce. They developed a repeatable PR strategy:
- Define Campaign Goals – Choose the industry, message, and target keywords.
- Select Strategic Media – Use filters to identify high-authority publications with niche relevance.
- Publish with Precision – Upload content, format for SEO, and embed backlinks in one workflow.
- Track and Measure – Monitor search console data, Ahrefs stats, and AI-driven traffic boosts.
This workflow allowed Marketing Link to scale content placement across multiple campaigns—without compromising quality or strategy alignment.
The results: visibility, SEO gains, and AI-driven discovery
With PRNEWS.IO, Marketing Link transformed their approach to PR. What once took weeks now takes hours—with greater impact.
Performance highlights:
- +25% increase in Google Search Impressions
- +254% uplift in AI-indexed traffic from tools like ChatGPT, Perplexity, Bing Copilot, and Google Gemini
- Expanded backlink profile from authoritative sites in fashion, technology, legal, and marketing sectors
- Reduced link attrition: Less than 2% link loss across 500+ placements
- Full editorial and SEO control, resulting in consistent brand positioning
“We used to worry about link losses and monitoring placements. With PRNEWS.IO, we’ve only had three issues across hundreds of projects—and each was resolved in minutes.”
Marketing Link was among the first agencies to monitor and optimize for traffic from conversational AI platforms.
Marketing Link tracks and amplifies brand presence across emerging AI-driven search systems. This Gemini report reflects growing exposure through smart content formatting and syndication strategies.
Even emerging AI models like DeepSeek now bring value. Marketing Link tracks traffic from non-traditional search to stay ahead of trends—using PR and SEO as twin engines of AI visibility.
Through curated media distribution, Marketing Link ensures its clients are surfaced in results from fast-growing tools like Perplexity. This screenshot demonstrates the rise of AI-native search relevance.
This Google Search Console data shows a +25% increase in impressions after Marketing Link launched a targeted publishing campaign through PRNEWS.IO. The agency’s SEO-first approach consistently delivers measurable results.
From search engines to AI visibility: a strategic shift
As consumer behavior shifts toward conversational AI and zero-click search, Marketing Link became one of the first agencies to optimize for AI-generated content discovery.
They now actively track traffic and brand mentions in:
- Google Gemini
- ChatGPT
- Perplexity.ai
- Bing Copilot
- DeepSeek
By formatting content correctly and distributing it through authoritative sources, Marketing Link ensures their clients are surfaced in non-traditional discovery channels—a significant advantage in 2025’s evolving search landscape.
AI visibility wins:
- 254% increase in traffic from AI-native sources
- Consistent appearances in queries like “best PPC agency” and “SEO consultant Europe”
- Higher AI-assigned authority based on structured content and backlinks
“AI discovery is the future. PRNEWS.IO helped us secure a first-mover advantage.”
Why PRNEWS.IO?
“One of the key advantages is that PRNEWS.IO removes the need for constant placement monitoring—unlike manual outreach. There’s no stress or wasted time trying to figure out where the content disappeared, as often happens with direct placements. With PRNEWS.IO, all it takes is a quick message to support. Since we started using the platform in 2018—across more than 500 projects—we’ve only had to do that three times.
It’s extremely convenient and efficient to have everything in one dashboard—from placing interviews and press releases to full-feature articles and even content writing.
Over a dozen years in marketing, I’ve tried seven European PR services, four U.S. and Canada ones, dedicated outreach teams, and direct publishing. We ended up choosing PRNEWS.IO exclusively for our own agency and our clients—it’s a partner we trust and rely on.
Now, in the AI era, we’re facing a new challenge—visibility in AI tools and rankings. Thanks to PRNEWS.IO, we’ve secured trusted backlinks, run experiments, and are now expanding our SEO service to support brand visibility.
For example, just 30 quality articles placed through PRNEWS.IO resulted in a 25% increase in Google impressions and a 254% boost in traffic from AI-driven tools that also index and recommend content.
The marketing world is evolving—we’re growing, PRNEWS.IO keeps advancing, and with rising demand, new channels are opening. We’re happy to explore them with a long-time trusted partner by our side.” — Mykola Lukashuk
Conclusion: a blueprint for agencies in the AI-first era
Marketing Link’s success story illustrates what’s possible when a digital agency embraces performance-based PR, grounded in transparency, automation, and AI-readiness.
Whether you’re an agency leader or a growth marketer, PRNEWS.IO offers a way to:
- Scale brand exposure across global media
- Build domain authority with SEO-ready backlinks
- Tap into AI-driven search platforms before your competitors do
- Replace outdated PR methods with a fast, data-rich, and scalable solution
