How Much Do YouTubers Make? Figures You Need to Know in 2023 

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how much do youtubers make

How much…? That is an evergreen question for every industry. At the same time, video marketing is still a hot topic of debate. So, if you are on the fence about whether to use video content for your brand, this post is just for you.

Why Invest in Video Content? Top Reasons to Use Video Marketing with Statistics

Let’s start with the basics. Video works as one big label for different things. See it yourself.

Better check the numbers since they do not lie.

The initial goal of any business is to be successful. 91 percent of brands have adopted video as a marketing tool, so there’s no good reason not to do it. Unless you know the secret of how to do it without using visual material.

And what about consumers?

In 2023, 91% of consumers want to see more videos from brands. Compared to 2018, only 85 percent of those surveyed wanted to watch more online videos.

Video marketing is powerful because it is twice as likely to be shared than any other type of content. For brands, it can help maximize user engagement and improve conversion. Embedding visual content enhances your ROI. And those are not just plain words. In 2022, 78 percent of marketers said that. Today, in 2023, that number is 14 points higher.

In the digital era, we are a few clicks away from a whole world of new information. Whether that is a product or service, what do you do? Sure, google it. And you are far not alone in that. The most recent study reveals that 96 percent of users watch videos to learn more about a product or service they like.

And if Google describes videos as indispensable, then it’s undoubtedly worth the investment.

Now, let’s get back to “How much..?’ questions.

General Figures on How Much YouTubers Make

  • The average YouTuber earns about $0/.8 per view or $18 per 1,000 views.
  • Eight creators say they earn between $1.61 and $29.30 per 1,000 views.
  • YouTubers who are a part of the Partner Program can monetize their videos with adverts.
  • A YouTuber with about 1 million subscribers earns between $14,600 and $54,600 per month.

The platform is one of many ways people make money online. Although thousands of content creators say they earn ‘nothing’ or ‘next to nothing’, there are many who generate profits with it. Those who make it big with YouTube, exist. And even if won’t lucky enough to become a millionaire, it is still a high chance to make a comfortable living off the videos.

Making Profits with YouTube: Ways to Monetize Money

Getting started with the platform is easy as long as you meet the following requirements: 

Once you are in, start monetizing your channels through ads, subscriptions, and channel memberships. For every 1K ad views, YouTube takes 45%, and you get the rest. That is a central monetization metric called RPM or ‘revenue per mille’. 

Aside from the Partner Program, you can qualify for a bonus from the Shorts Fund, which varies between $100 and $10,000 per month for posting short-form videos. For that, you need to have:

However, the most common and proven way to monetize your YouTube channel is through Google-placed ads. The latter distributes 55 percent of the ad’s payment to the creator. It works even for small creators.

What can you include in the videos? Different ads, for example:

  • Display ads;
  • Overlay promos;
  • Bumper ads;
  • Sponsor cards;
  • Mid-roll ads.

How Much Do YouTube Creators Make per View?

As mentioned earlier, the average amount per view is around $0.18. Check what impacts your revenue amount.

How Much Do Video Content Creators Make per Hour?

Again, it depends. If speaking on the average amount, that is about $29.15 per hour. The sum is calculated on the average 40-hour work week. The actual earnings vary on your data. 

How Much Does a YouTube Creator Earn per Month?

An average channel creator can make a lot of money by embedding its content. In general, the amount is about $4,600 per month. Reaching this figure is a simple task for you if:

  • you take care of the type of video you produce;
  • the number of views you get grows;
  • you monetize them.

How Much Can You Make on YouTube Every 1000 Views?

As a visual content creator, you can earn an average of $18 per 1K+ ad views. According to Forbes, the top talent creators can make about $5 for every 1K video views. The factors that might affect the amount are:

  • your niche;
  • geographic location;
  • audience base;
  • advertiser demand;
  • type of adverts you display;
  • the number of subscribers you have.

How Much Will You Make per YouTube Subscriber?

It is hard to say the exact amount you get per subscriber. Subscribers are valuable but you do not get paid based on the number of users who follow you. It depends. The good thing is that there is no limit to how much you can get by embedding videos. If people are interested in your content, then it is possible to make a decent amount from each subscriber.

However, the figure with 100K subscribers varies on average between $600 to $1,000 per week, or $2,400 to $44,000 per month. 

How Often Will You Get Paid as a YouTuber?

Monthly. The amount on the paycheck varies. However, most YouTubers get paid by AdSense monthly. 

You Decided to Make It Big with YouTube. So, What’s Next?

When you enter the YouTube game, you get lots of opportunities to spread the word about your passion. And social media provides you with many methods to succeed. Showing display promos is far not the only way to create engagement and impressions. Check the following methods that will help you make money as a YouTuber.

Affiliate Links

When you include a link in descriptions, you direct viewers to a website and track their activity. Once a user makes a purchase, you earn a percentage of the sale. Take the time to find affiliate programs that are relevant to your channel. The choice for them is large. 

You won’t become an overnight millionaire, but your income will increase as your channel becomes more popular.


Adding a button to your Patreon paid page is the other way to make it big with YouTube. Encourage people to check content upgrades there. Along with that, continue offering valuable free stuff. With 52 percent of companies saying they use videos to educate their audience about their products, that could be a great place to start. 


It is not about the standard platform ads. You do not just embed pushes at set intervals, but integrate the promo content into your video. Whether it is at the beginning or end, a single mention, or the entire video, it works for all. This way, you build relations with the brands you advertise on your channel. 

The good news is that there is no strict rule about the number of subscribers you have. If you have a devoted niche, take advantage of this option. 


Selling your brand apparel to loyal fans can be a good side hustle. It is common for YouTubers with a big fan base to create a shop for selling things, such as shirts, bags, hats, or anything in between. 

Boosting Your YouTube Channel’s Visibility with PRNEWS.IO

PRNEWS.IO can help YouTubers increase their visibility by providing them with opportunities to publish their content on high-traffic news sites and other media outlets. Here’s how PRNEWS.IO can help YouTubers increase their visibility:

Access to Top Media Outlets: PRNEWS.IO has partnerships with top media outlets and news sites across various industries, which can provide YouTubers with the opportunity to reach a wider audience.

Increased Exposure: By publishing your content on these high-traffic sites, YouTubers can increase their exposure and reach new audiences that may not have discovered them otherwise.

SEO Benefits: PRNEWS.IO can also help YouTubers improve their search engine optimization (SEO) by creating high-quality backlinks to their channel or videos. This can help increase the visibility of their content in search results, leading to more views and engagement.

Bottom Line

Much of learning how to make money as a YouTuber boils down to finding the right niche. Gaming and lifehacks are two of the channel’s most successful and lucrative topics. The good news is that there is no official data about topic rankings according to monetization. The platform has grown exponentially since it was founded in 2005. It was the second most trafficked website in the U.S. as of September 2022, with 9.83 billion visits. 

YouTube is big business and you can become a part of that small elite group of users who hit big.

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