Company: An international betting platform operating across Europe
GG.BET is an international betting brand with Ukrainian roots, which operates on the Ukrainian and European markets. It offers betting on over 30 esports disciplines and over 40 traditional sports disciplines.
GG.BET sponsors the esports organization Natus Vincere (NAVI) and actively supports major events and tournaments worldwide:
- The first official betting sponsor of a DPC stage at The International, the premier Dota 2 tournament.
- Partnerships with major CS2 tournaments, including BLAST Premier, PGL Stockholm, and PGL Antwerp.
- Partnerships in traditional sports, including the Usyk vs. Dubois II boxing match.
GG.BET has gained recognition in the global iGaming arena, winning awards as the “Best Esports Operator” according to the EGR Operator Awards 2023 and SiGMA Europe Awards 2023.
Challenge: Insufficient speed and efficiency of manual-only outreach
In cooperation with its esports and sports partners, GG.BET constantly develops new projects and fan engagement formats, which gives them more opportunities to connect with their audience and delivers new experiences that provide audiences with added value around events.
To spread the word about these activities among its target audiences, GG.BET regularly places news hooks in online media.
Although GG.BET relies heavily on working directly with high-priority media outlets, manual outreach cannot always provide the necessary speed and efficiency of distribution.
Goal: Scale campaigns while reducing the operational workload
Due to the nature of the industry, generating regular news hooks that are delivered to the audience in a timely manner is crucial for GG.BET’s PR strategy.
They needed a tool that would let them use a hybrid communication approach. While they definitely wanted to keep direct communication with certain media outlets, they needed another PR distribution type that would be more structured and efficient in terms of time and resources.
Results: A more convenient distribution system for scaling international campaigns
In June 2024, GG.BET started using the PRNEWS platform to strategically secure paid placements in relevant media outlets. This decision was based on several key factors:
- access to a large database of established media,
- process transparency,
- convenience,
- and the ability to scale up quickly.
With PRNEWS, news distribution across the media has become faster, more structured, and more convenient for scaling international campaigns. This has positively impacted the effectiveness of GG.BET’s communications, as now it has a faster time-to-market for PR activities, along with more stable reach.
Such a hybrid PR strategy, which combines both earned and paid media coverage, contributes to the achievement of the company’s business goals and supports all of its marketing launches.
GG.BET on using PRNEWS
We’ve been working with PRNEWS since June 2024 to help with media selection and content placement. Above all, we expected the platform to optimize the news distribution process, increase the speed of launching placements, expand the scale of our campaigns, and reduce the operational workload on our team. And it met our expectations.
Among the most useful features are tools for searching platforms by category, audience size, geographical location, and language.
We have never encountered any major issues during our work with the platform — all the problems were resolved quickly thanks to the support team. This speeds up the process, helping us better navigate all the features and capabilities the service offers.
We would recommend PRNEWS to companies that are looking to scale their communications quickly and that work in international marketing and PR, particularly in iGaming, tech, traditional sports, and esports.
Next steps: Continue scaling PR campaigns across various markets via the PRNEWS platform
We plan to continue using PRNEWS.IO as a tool for working with news hooks. The platform will serve as an effective channel for quick launches and scaling PR campaigns across various markets, while also helping to optimize content placement processes, which we do more of every year.
