About the client
Markit, a global IT e-commerce company headquartered in Tallinn, Estonia, has been revolutionizing the way businesses procure IT products. The company offers a streamlined e-commerce platform enabling businesses to purchase IT products efficiently, freeing up their time to focus on core operations. Over the past 20 years, Markit has expanded from the Baltics to 45 countries worldwide.
As part of their global expansion strategy, Markit faced challenges in establishing brand awareness in new markets, particularly the competitive U.S. market.
The Challenge: Navigating Marketing Solutions in a Competitive Market
When expanding into new markets, Markit encountered the following challenges:
- Time-Consuming Efforts: Building transparency and trust in new markets required significant time and resources.
- Choosing the Right Tools: With an overwhelming number of marketing solutions available, identifying the right fit was a critical need.
The Solution: Partnership with PRNEWS.IO
When we encountered the possibility to cooperate with PRNEWS.IO, we immediately understood that the solution is simple and could save us time. That’s when we decided to start testing their team and solutions.
Marco Evolini, Regional Manager for the Americas and Portugal
Markit found PRNEWS.IO, a content marketing and PR platform, to be a perfect solution for their needs. Here’s how the partnership unfolded:
User-Friendly Marketplace:
- PRNEWS.IO offered an intuitive platform where Markit could easily filter services and select the right media outlets for their goals.
- The platform’s marketplace approach resonated with Markit’s own business model, making it an ideal fit.
Focus on the U.S. Market:
- Markit used PRNEWS.IO to distribute articles and create brand awareness in the U.S.
- By publishing content in targeted media outlets, they successfully attracted additional website traffic and LinkedIn engagement.
The PRNEWS.IO team provided Markit with personalized guidance, helping them navigate the platform’s filters, dashboard, and tools to maximize results.
Results: Increased Traffic and Engagement
We placed articles through PRNEWS.IO in different media outlets in the U.S., and I believe we got additional traffic because of these activities—people and companies viewing our pages and reaching out to us.
Marco Evolini, Regional Manager for the Americas and Portugal
The collaboration yielded measurable results:
- Enhanced Visibility: Articles published through PRNEWS.IO drove more traffic to Markit’s website and LinkedIn pages.
- Improved Engagement: Companies began reaching out to Markit directly after viewing their content.
- Efficiency Gains: PRNEWS.IO’s streamlined tools saved Markit valuable time and resources.
Why PRNEWS.IO?
Markit’s team highlighted key advantages of PRNEWS.IO:
- Simplicity and Intuitiveness: The platform’s user-friendly interface made it easy to manage campaigns.
- Targeted Reach: PRNEWS.IO provided access to a diverse range of media outlets, ensuring precision in targeting.
- Strong Collaboration: The PRNEWS.IO team demonstrated a deep understanding of Markit’s needs, fostering a productive partnership.
Conclusion: A Model for Success
I for sure recommend engaging with PRNEWS.IO because there is this feeling of being understood—understood about the needs and the business. This, I believe, is the solid ground for very good cooperation.
Marco Evolini, Regional Manager for the Americas and Portugal
Markit’s partnership with PRNEWS.IO illustrates the power of a well-matched marketing solution. By leveraging the platform, Markit not only increased their brand visibility in the U.S. but also laid a solid foundation for expansion into other markets.
