Company Overview
Inweb is a digital marketing agency founded in 2011 and part of the Netpeak Group. As a premium Google partner and Meta business partner, Inweb specializes in SEO, PPC, web analytics, SMM, mobile app promotion, and content marketing. With a focus on Ukraine and Europe, the agency has served over 1,000 clients, including Techno Çızhak, Yakaboo, and AutoRIA, delivering measurable results and innovative solutions.
Inweb’s mission is to drive positive change through measurable results, professional ethics, and a client-first approach. Recognized as Ukraine’s top digital agency in 2023, Inweb continues to innovate and deliver impactful strategies tailored to client needs.
The Challenge
Inweb faced significant challenges in promoting clients with international target audiences, particularly in regions like Singapore.
Traditional digital marketing channels often fell short due to:
- Difficulty finding platforms in specific GEOs for outreach articles.
- Lengthy communication and negotiation processes with publishers.
- Inconsistent pricing and delays from inquiry to publication.
- Limited options on other PR platforms, which lacked sufficient coverage for Western regions.
Clients with international target audiences needed outreach articles to boost site rankings and enhance their visibility in key markets. Traditional methods were slow, cumbersome, and often failed to meet client expectations.
The Solution
One notable Inweb’s project was looking for exposure in multiple regions, including Singapore. Despite exhaustive searches through direct outreach and various platforms, the team struggled to find affordable, high-quality options. With PRNEWS.IO, Inweb identified suitable donors and successfully executed the campaign, achieving visibility in previously inaccessible markets.
PRNEWS.IO provided a comprehensive solution by:
- Offering a vast database of publishers across diverse GEOs, including hard-to-reach regions like Singapore.
- Enabling Inweb to filter platforms by traffic, domain rating (DR), thematic relevance, and GEO, ensuring optimal matches for client needs.
- Providing competitive pricing compared to other platforms, which delighted Inweb’s clients.
- Reducing the average time from payment to publication to just two business days, with proactive communication from PRNEWS.IO managers in case of delays.
The Results
Igor Genov, Head of SEO Department at Inweb, shared:
“PRNEWS.IO has been a game-changer for us. The platform’s extensive database, competitive pricing, and efficient process have allowed us to deliver exceptional results for our clients, even in hard-to-reach regions. It’s now an integral part of our outreach strategy.”
The collaboration with PRNEWS.IO delivered significant outcomes for Inweb and its clients:
- Improved SEO Rankings: Outreach articles served as a valuable tool for boosting the rankings of clients’ target pages.
- Global Reach: Inweb successfully placed content in challenging GEOs like Singapore, which had previously been difficult to access.
- Client Satisfaction: Lower costs and faster turnaround times exceeded client expectations, strengthening Inweb’s reputation as a reliable partner.
- Ongoing Benefits: Articles published in spring 2023 remain active, with backlinks continuing to drive value for client websites.
Inweb plans to continue leveraging PRNEWS.IO for future campaigns, ensuring clients receive the best possible outreach solutions. The agency’s five-year strategy includes expanding its international presence, exploring new marketing services, and deepening partnerships with platforms like Google and Meta.
Conclusion
“Our mission is to create value and positively impact society. PRNEWS.IO has been a key partner in helping us achieve this goal by delivering exceptional outreach solutions for our clients.” – Inweb.ua
Inweb’s partnership with PRNEWS.IO has transformed its approach to client outreach, enabling the agency to overcome geographical barriers, reduce costs, and deliver measurable results. By combining Inweb’s expertise in digital marketing with PRNEWS.IO’s robust platform, the agency continues to strengthen its position as a leader in the industry.
