Communication technologies can easily change the interaction between PR managers and journalists. What the marketing world wondered about 20 years ago is now our reality, enabling better communication in the PR industry. Experts and professionals can now interact with the media themselves and find qualified reporters to meet their needs at the highest level. If you dream of seeing your name in the headlines, then one such innovative solution is Qwoted – a platform that will turn your dreams into reality. In this article, we will look at how Qwoted works, how it is useful, and for whom this tool will be indispensable.
What is Qwoted?
Qwoted is a network connecting media with brands, experts, and small businesses. The tool allows specialists in various fields from anywhere worldwide to submit their professional opinions, and journalists to find the right experts for their materials. Journalists can ask questions, view multiple presentations, and switch off conversations when they have what they need. Qwoted automatically creates a portfolio of your work, and you can learn who your audience is, see the reach of your work, and measure your impact on your Qwoted profile.
Qwoted is known for its ease of use. The platform’s user-friendly interface and trusted network of industry experts make your research process much easier, allowing you to deliver high-quality content to your customers easily. Everything is done inside the platform, including messaging and sending presentations. Also, it’s easy to track progress and responses, and clients may like that you can browse their profiles.
Users report that team members got more placements on Qwoted than their expensive PR agencies can get with their traditional approach. The tool has a broad base of experts in various niches such as science, money, politics, and technology. With filters by gender, beat, status, location, company, and titles, you can weed out unwanted or unnecessary experts. Qwoted is recommended to anyone looking for a reliable and effective source of expert opinions and quotes.
Qwoted Work Process
Qwoted’s work process is simple enough, so we decided to divide it into 3 main points:
- Journalists start to work by creating requests for expert opinions or comments for their materials.
- Next, experts enter the game by registering on the platform, submitting their answers to requests, providing comments, or offering interviews.
- As a result, journalists can select the best answers that perfectly fit their topics.
It is also worth noting that the tool gives you free credits, some free requests, and automatic social feed import. Qwoted currently represents dozens of presentation portals in Europe, America, Australia, and the UK and has the best user interface.
Basics of Using Qwoted
According to the comprehensive video Visibility on Purpose, we can define 5 fundamentals of using the Qwoted tool:
- Signing Up: Creating a new profile is completely free and available,
- Filling information: Upload a professional headshot and write a bio; tell about your expertise and experience; give access to your website and social media profiles,
- Browsing: Check out the “Opportunities2 tab to find journalists; use filters by topic, publication, and deadline to find the perfect match; analyze the request and make sure you have the necessary competence to complete the task.
- Preparing the pitch: It is better to avoid copying and pasting, but to adapt your pitch to each specific opportunity; contact the journalist directly and highlight your unique value proposition for him; stick to brevity and effectiveness to show your experience and knowledge.
- Building trust: Direct contact with journalists allows you to build trust; the ability to follow them on social networks and interact with their content; offering valuable information and building trust as a potential source.
Qwoted Advantages & Disadvantages
Each tool has pros and cons, and so does the Qwoted tool. We have collected the most striking advantages and disadvantages from real user reviews.
Advantages
- Free And Paid Versions: the free version is adequate, if you don’t engage in many PR responses,
- Enhancing Media Outreach: Сonnects journalists with a diverse range of industry experts, making source discovery efficient and streamlined,
- Your Needs First: An excellent customer support team that actively engages with you and ensures that all your needs are met,
- Connecting to perfection: Utilized by some outstanding journalists and reputable publications, such as The Sun and the Food Institute,
- Fast Feedback: Unlike most platforms that only respond when a pitch is accepted, this platform provides prompt feedback on the suitability of submissions, allowing users to know quickly whether their ideas are a good fit,
- Enhance Your Visibility: Utilizing Qwoted as both a source and an expert can lead to features in renowned publications such as Vogue, Elite Daily, and The Zoe Report, enhancing your visibility and credibility in the media landscape,
- Diverse Insights: Provides many thought leaders in different sectors.
Disadvantages
- Geographic Restrictions: The Qwoted network may be more concentrated in certain regions or industries, which may limit your access to experts in certain geographic areas or sectors,
- Credit Limit: There are limited free pitches, only 2 per month,
- Waiting Period for Non-Subscribers: You have to wait two hours if you are not a subscriber to respond to requests,
- High Cost: Prices for paid plans are slightly overpriced,
- Technical bags: Sometimes the website may be down.
Pricing: How much and How many?
A big advantage of Qwoted is that it offers free and paid plans to meet different user needs. We have already understood the basic functions of the free version – allowing users to communicate with journalists. However, the free version has some limitations, such as a two-hour wait for access. When considering paid plans, they provide instant access to media requests, faster responses, and better chances of coverage.
Paid Plan Types:
- The Pro Plan, available for $99/month (with an annual commitment), offers several valuable features, including:
- Unlimited Pitches
- No Response Delay
- Inclusion in the Reporter’s Expert Database
- Real-Time Alerts and Profile View Notifications
- Daily Opportunities Email
- Access to the Media Moves Database
- Events & Awards Database
- Pitch Intelligence and Opportunity Research
- The Teams Plan with custom pricing offers the same features as the Pro Plan but also provides:
- Team Functionality
- White Labeling
- Weekly Activity Reports
- Access to Administrative Dashboard
- Access to Tips & Templates Library
- Premium Support / Training
Contact their sales manager for more details.
Qwoted For Whom?
Qwoted mainly fits only the following three categories, but can be easily integrated into any business.
PR / Marketing Professionals
You can use Qwoted to cut through the hype and pitch to reporters through the app’s messaging feature. Qwoted also allows them to quickly and efficiently increase brand awareness by posting comments and opinions on behalf of their customers. It is important to get quotes from experts in the niche, and this increases the reader’s trust in the text.
Journalists and Media Creators
The platform provides access to a large base of experts, which makes content creation much easier. Journalists can instantly find experts, guests, and story ideas through a database of 100,000 vetted experts, designed to diversify the network. The tool also offers insights to help understand your audience and measure your reach and impact.
Self-Representing Experts and Businesses
Subject matter experts without PR representation who want press coverage for themselves or their businesses can easily use this tool. Qwoted simplifies sharing expertise with the media, helping users save time and money while maximizing their potential for success. The platform offers comprehensive support to ensure users achieve their media goals.
How Does Qwoted Affect Your SEO?
For companies and PR agencies, it will be useful to know that Qwoted effectively improves search engine optimization thanks to the implementation of the EEAT algorithm – Experience, Expertise, Authoritativeness, and Trustworthiness. This framework is critical to search engines like Google when they evaluate the quality and relevance of content. Let’s break down everything point by point:
- Experience: In an expert, experience is most valued, so the platform allows you to demonstrate your qualifications and experience in your niche. Turning to experienced professionals for information tends to increase the depth and quality of content. Experience is the key to enriching the narrative, making it more engaging for readers and search engines.
- Expertise: The main function of Qwoted is to connect the company with journalists looking for reliable sources. Companies can secure placement in reputable publications by demonstrating real knowledge in their fields, improving their visibility in search engine results.
- Authoritativeness: Publication in respected media is known to help a company become an authority in its niche, as it increases credibility, which search engines recognize as an indicator of quality. Authoritative content is ranked higher in search results, which is in line with Google’s preference for trusted sources.
- Trustworthiness: A feature of Qwoted is verifying all experts in its database, which guarantees the reliability of the information provided. This trustworthiness bias creates a positive reputation that is critical to both audiences and search engines. Content perceived as trustworthy is more likely to perform well in the rankings.
Qwoted’s integrity with the EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) framework can significantly improve SEO business performance. This not only refines their search engine rankings but also makes them trusted sources in their industries. To learn more about how these principles apply to search engine optimization, you may find Google’s Guidelines for Search Engine Optimization useful.
Qwoted vs Connectively (HARO)
Several alternatives to Qwoted, such as HARO, exist in the market. However, Qwoted stands out with its modern interface, fast request processing, and emphasis on quality communication between experts and journalists. For a practical comparison, let’s also consider an additional tool.
Connectively (Help a Reporter Out), like Qwoted, connects journalists, reporters, and bloggers with niche experts to assist in story creation. The process is similar to Qwoted: users register, submit requests, and respond to queries. HARO also offers both free and paid versions and provides distinct advantages, including:
- Quality backlinks
- Increased visibility
- Authority building
- Networking opportunities
- Cost-effective PR solutions
- Content creation support
Sounds good and tempting, so before we jump to conclusions, let’s take a look at the differences between the two:
Difference 1: Mute Ability
Qwoted offers a mute feature for journalists, allowing them to silence conversations once they’ve gathered the needed information. This is essential for streamlining communications and reduces clutter in journalists’ inboxes, allowing them to focus on relevant responses and move forward efficiently. HARO, on the other hand, does not currently have a mute option. As a result, the journalist is oversaturated with information and may not be able to withstand such an endless stream.
Difference 2: Quality and Credibility Control
Even though the tool is free, signing up for Qwoted is not that easy. At registration, each account is individually approved to ensure quality control and reliability. This individual screening ensures that only legitimate experts and professionals join the platform. In contrast, other platforms, such as HARO, allow open registration without a rigorous vetting process, which can lead to varying levels of expertise and unreliability among participants.
Difference 3: Real-Time Media Queries
With Qwoted, media requests are sent in real-time, which has advantages and disadvantages. On the one hand, sources/experts get the best implementation opportunities. On the other hand, it can mean a lot of emails per day and it can be overwhelming. However, this minus can be solved thanks to the mute feature available on this platform. HAROs usually send batch emails at set times, reducing response time, but can also decrease inbox congestion. This difference underscores Qwoted’s emphasis on timely responses and direct engagement with media opportunities.
Difference 4: Pitch Intelligence
Qwoted provides other great features like Pitch Intelligence, which shares information about who has already received pitches and whether there has been engagement with other sources. This helps users tailor their pitches more effectively, potentially increasing their chances of getting featured. However, this feature is only available with Qwoted’s paid plan, limiting access for users on the free plan. HARO doesn’t offer this much granularity about pitches, making Qwoted a distinct choice for those looking to gain more control over their data-driven media efforts. This feature highlights Qwoted’s focus on making the interaction between experts and journalists more efficient.
Difference 5: Link-Building
The main benefit of using HARO is its powerful link-building capabilities. With HARO, companies can receive high-quality backlinks when journalists or reporters include expert opinion, commentary, or company information in their articles. These backlinks, often from reputable websites, can significantly improve a business’s SEO performance and online visibility. Backlinks from trusted sources have a positive impact on search engine rankings, helping to drive more organic traffic to a company’s website. In comparison, Qwoted is designed more around direct media connections and expert trust, rather than focusing on link-building capabilities. Although Qwoted can sometimes lead to backlinks, they are less important to the platform’s approach, as the focus leans more towards facilitating real-time communication and interaction between experts and journalists.
In summary, HARO is best suited for businesses focusing on link building and SEO, while Qwoted is ideal for experts looking for direct engagement and real-time media capabilities. Each platform caters to different PR needs, allowing users to choose based on their specific goals.
Get More with PRNEWS.IO
As a PR company, we value the EEAT algorithm as the foundation of our workflow. In addition, we emphasize the need to leverage opinions and build connections to strengthen your market presence. PRNEWS.IO can provide you with the best sources for promotion in a world-renowned business, increasing the trust of your customers. By publishing articles about yourself on various trusted platforms such as Forbes, Vogue, The Economist, and The Guardian, you have every chance to become a search engine favorite and improve your visibility. Contact us right now!
