Alpha Serve, a software development company with over 15 years of experience in the European and U.S. markets, has successfully transitioned from service-based projects to product development. Three years ago, the company began focusing on plugins for the Atlassian marketplace—a decision that soon proved to be highly profitable.
“The potential of marketplaces was obvious to us,” says Anna Odrinskaya, Chief Strategy Officer at Alpha Serve. “We started releasing diverse products for the Atlassian marketplace, and the Business Intelligence & Data Analytics segment delivered exceptional results. This enabled us to achieve a stable income and expand into other marketplaces like ServiceNow and Shopify.”
Despite their success in launching innovative products, the team recognized the importance of strategic marketing to maintain growth. They initially invested in content marketing, focusing on articles for their corporate blog, but needed a way to reach a wider audience and secure placements in leading industry and business media outlets.
Why Alpha Serve Chose PRNEWS.IO Over PR Agencies
Alpha Serve opted not to engage with traditional PR agencies, citing several reasons:
- Resource Intensiveness: Collaborating with external specialists often demands significant time investment, especially given the niche nature of their products and frequent staff turnover in PR firms.
- Clear Objectives: The team had a well-defined vision for each product’s promotion and knew exactly which media outlets they wanted to target.
- In-House Talent: With skilled copywriters already on staff, Alpha Serve saw little value in paying for full-service PR agency packages.
To streamline their efforts and save time on negotiations, monitoring, and administrative tasks, Alpha Serve turned to PRNEWS.IO—a “one-stop shop” for sponsored publications.
Leveraging PRNEWS.IO for Targeted Marketing
PRNEWS.IO provided Alpha Serve with a comprehensive platform for managing third-party publications. Through its vast directory, the company accessed niche media outlets with relevant audiences, SEO-friendly do-follow links, and detailed metrics like traffic sources, categories, and regional reach.
“PRNEWS.IO’s navigation and filtering tools made it easy for us to pinpoint media that aligned with our needs,” said an Alpha Serve representative. “We could focus on what mattered—building visibility for our products—while leaving the logistics to PRNEWS.IO.”
Results: Enhanced Visibility and Growth
Using PRNEWS.IO, Alpha Serve successfully placed articles in industry-leading media outlets, driving awareness of their new products. The placements led to increased website traffic, heightened brand recognition in the professional community, and a stronger online presence.
By simplifying the publication process and offering transparency in business relationships, PRNEWS.IO enabled Alpha Serve to achieve their marketing goals efficiently and effectively.
For companies like Alpha Serve, finding scalable, cost-effective marketing solutions is critical—and PRNEWS.IO proved to be a key partner in their journey toward growth and success.
