For more than 15 years, Alpha Serve has been an active participant in the Europe and USA software development market. Three years ago, the team decided to focus on creating their products and launched plugins for the Atlassian marketplace. The idea was successfully implemented and soon brought a significant profit.
“The potential of working with marketplaces was clear to our team. We started releasing various products from different areas for the Atlassian marketplace. The Business Intelligence & Data Analytics segment showed great results. Our team reached a stable income and increased the number of marketplaces. At the moment, Alpha Serve products are already presented on such marketplaces as Atlassian, ServiceNow and Shopify”, – says Anna Odrinskaya, Chief Strategy Officer of Alpha Serve.
A self-evident marketing fact. Even successfully launched products should be supported by a marketing campaign. To develop native advertising for new products, the Alpha Serve team focused on content marketing and began to create articles for their corporate blog. In addition, the team thought about how to get publications in leading industry and business media.
For several reasons, Alpha Serve did not plan to cooperate with PR agencies.
First, interaction with external specialists requires a lot of resources (foremost, time) due to the specifics of the niche and staff turnover in such PR organizations.
Secondly, the team set specific objectives for the promotion of each product, understood what to write about and in what media text should be placed.
Third, Alpha Serve had in-house copywriters and did not see the point in paying for the services of the whole agency staff.
To save time on searching, monitoring, and negotiating with numerous media outlets, as well as preparing contracts and all related document packages, the Alpha Serve team chose the “one-stop-shop” principle for managing sponsored publications.
Through the PRNEWS.IO platform, the company received third-party publications for SEO and reaching relevant audiences. Thanks to PRNEWS.IO’s large assortment, it was possible to select niche media with relevant audiences and the ability to place do-follow links. By registering with the directory, an Alpha Serve employee had easy access to all the necessary media. Convenient navigation and filter system allowed users to select media by critical criteria for the company: countries, categories, SEO metrics, attendance statistics, data on the traffic source, etc.
Alpha Serve’s cooperation with PRNEWS.IO solved all the problems of promoting new products. It also saved time and promptly provided guaranteed publications and transparent business relationships with publishers.
Article placement in industry media helped the audience to focus on new Alpha Serve products, increase the number of visitors to the site, and brand awareness in the professional community.