About The Client
Akurateco is a leading provider of white-label payment software that empowers businesses with seamless and customizable payment solutions. With 450+ ready-made integrations with banks and payment service providers (PSPs), Akurateco offers robust, scalable, and secure payment infrastructure tailored for fintech companies, e-commerce platforms, and financial institutions.
Operating globally with a strong presence in Europe and the MENA region, Akurateco stands out in the digital payments market by offering fully customizable white-label payment software designed to give businesses complete control over their payment infrastructure. Unlike traditional gateways, they provide a seamless, brandable solution that enables companies to manage multiple payment providers in one place, optimize transaction flows, and enhance user experience without relying on third-party processors.
The Challenge
Akurateco faced several significant challenges in establishing itself as a leader in the highly competitive digital payments industry:
Market Visibility and Differentiation
In a saturated market dominated by well-established players, Akurateco struggled to gain visibility and differentiate itself. Despite offering innovative solutions, the company needed to articulate a clear value proposition that would set it apart from competitors.
Building Trust in a Security-Critical Industry
As a payment technology provider, Akurateco operates in an industry where security, compliance, and reliability are paramount. Building trust required demonstrating adherence to PCI DSS, GDPR, and PSD2 regulations, showcasing client success stories, and forming strategic partnerships with key industry players.
Communicating Complex Solutions
Akurateco faced challenges in explaining the distinctions between their White-Label Payment Gateway (WLPG) and standard payment gateways. Many potential clients initially perceived their solution as merely a rebranded gateway rather than a comprehensive infrastructure offering complete control over branding, pricing, and integrations.
Reaching the Right Audience
In the B2B fintech ecosystem, reaching decision-makers in banking, e-commerce, and payments required precision rather than broad exposure. Akurateco needed to establish thought leadership and engage with the right media channels to connect with their target audience.
Educational Barriers
Some potential clients lacked awareness about PCI DSS compliance and its importance, which slowed adoption as businesses often underestimated compliance risks and the need for a certified payment orchestration solution.
The Solution
PRNEWS.IO partnered with Akurateco to address these challenges through a strategic approach to media placement and content distribution:
Targeted Industry Reach
PRNEWS.IO assisted Akurateco in strategically targeting key markets and industries, including fintech, e-commerce, and banking, by securing placements in relevant media outlets. Their platform enabled Akurateco to refine messaging for different audiences, ensuring content resonated with payment service providers, online retailers, and banks.
Building Credibility Through Thought Leadership
PRNEWS.IO played a crucial role in building credibility and thought leadership for Akurateco by securing targeted media placements in fintech, e-commerce, and tech publications. The platform helped amplify Akurateco’s expertise through thought leadership articles, industry insights, and success stories, positioning them as a trusted voice in white-label payment software solutions.
Accessing Niche Publications
The PRNEWS.IO team provided valuable support in reaching niche fintech and tech publications, ensuring Akurateco’s content was placed in industry-specific media where it would resonate most. Their expertise helped identify the right platforms, tailor messaging to fintech and tech audiences, and effectively communicate the benefits of payment orchestration and white-label solutions.
The Result:
PRNEWS.IO’s strategic approach helped Akurateco achieve the following measurable results:
- Increased Visibility and Brand Recognition: Akurateco’s brand gained heightened visibility in key markets, including Europe and MENA. Targeted media placements helped the company expand its reach in fintech and e-commerce circles, ensuring that its message resonated with the right audience. By strategically positioning Akurateco as an authority in payment orchestration, the company reinforced its leadership in the space.
- Enhanced Trust and Credibility: The media coverage secured by PRNEWS.IO contributed to a greater sense of trust and reliability among potential partners and clients. Articles highlighting Akurateco’s compliance with PCI DSS and GDPR, as well as success stories from real-world implementations, further established the company’s reputation as a secure and reliable payment technology provider.
- Improved SEO and Digital Presence: Although there wasn’t a direct surge in inbound leads for PCI DSS-compliant solutions, the increased visibility in fintech and SaaS publications supported Akurateco’s SEO strategy, enhancing its digital presence. The media placements contributed to better organic search results, improving Akurateco’s ability to be discovered by potential clients searching for white-label payment solutions.
- Stronger Positioning Against Competitors: By focusing on its unique selling points—450+ integrations, robust security, and customizable payment orchestration—PRNEWS.IO helped Akurateco differentiate itself from traditional payment gateways and other competitors in the market. This messaging clearly highlighted Akurateco’s comprehensive, all-in-one solution, making it more attractive to businesses seeking flexibility, scalability, and enhanced security.
- Increased Client Inquiries and Partnership Opportunities: Akurateco reported that the media exposure, particularly in fintech and tech publications, helped foster more informed inquiries from potential clients and partners. Clients acknowledged the increased clarity regarding the benefits of Akurateco’s payment orchestration platform, especially its integration capabilities and PCI DSS compliance. This led to faster decision-making and more opportunities for strategic partnerships.
Conclusion:
Through the targeted efforts of PRNEWS.IO, Akurateco successfully increased its visibility, built trust within the fintech ecosystem, and positioned itself as a thought leader in the white-label payment gateway market. By simplifying its messaging, targeting the right industries, and securing media placements in trusted publications, Akurateco not only overcame the challenges of market saturation and complex solutions but also strengthened its position as a reliable, innovative player in the digital payments space.
