Content Vs. Social Media Marketing: Which Strategy Is The Best For You?

How is social media marketing different from content marketing? What is the point of difference between these two marketing strategies? And which is the best marketing strategy? If you are unaware of the core differences between both marketing terminologies, let’s dive into the webinar and learn more.

Attendees will learn:

  • Goals of Social Media Marketing
  • The definition of Content Marketing and Social Media Marketing
  • The objectives of each marketing strategy
  • The approaches and tactics used in each strategy
  • The channels used to distribute content and marketing messages
  • The metrics used to measure success in each strategy
  • The budget required for each strategy
  • The target audience for each strategy

By the end of the webinar, attendees will understand the differences and benefits of Content Marketing and Social Media Marketing, and learn how to determine which strategy is best suited for their marketing goals.

60 min
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Speakers

Dana Lihotina
Head of PR at NODA
Andriy Vovchak
PR Expert at PRNEWS.IO

Dana is a creative, fashion, and tech-enthusiastic person, currently working as a Head of PR at Noda, a payment solutions company, providing Open Banking services in the UK, EU, and Canada. Her background includes consulting and organisation of various international startup and eCommerce events, like StartUp Passion, ECOM21, ECOM360, etc.

Dana holds 5+ years of experience doing marketing-related activities in a fintech field. Before joining Noda, she was employed at DECTA, another UK-based payment solutions company.

Also Dana is a member of Women in Open Banking

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