Quality Over Quantity: The Future of Backlink Building in 2023

13 mins read

In the ever-evolving landscape of digital marketing, staying up-to-date with the latest trends and strategies is crucial for success. One such strategy that continues to be a cornerstone of SEO (Search Engine Optimization) is backlink building. However, the rules of the game are changing, and the focus in 2023 is firmly on quality over quantity.

Here are the key takeaways from the recent live webinar titled “Backlink Building in 2023: Quality over Quantity”:

The Significance of High-Quality Backlinks

  • The importance of high-quality backlinks in SEO cannot be overstated. These backlinks come from authoritative and thematic websites and directly impact search engine rankings.
  • Building an effective backlink strategy revolves around acquiring such links rather than chasing quantity.

Strategies for 2023: Quality-Centric Approaches

  • The webinar introduced several strategies tailored for 2023.
    • Links Exchange: Two websites agreeing to exchange links through guest posting and content creation, emphasizing the value of authentic connections.
    • Question and Answer Platforms: Creating informative content and ultimate guides to attract inbound backlinks from platforms like Quora and Reddit.
    • Crowd Backlinks: Building valuable backlinks from high-authority sources with ongoing, natural activity.
    • Combining SEO and Referral Traffic: The win-win strategy of creating optimized content on high-authority domains for both backlinks and referral traffic.

5. The Role of Anchor Texts and Beyond

  • Anchor texts play a significant role in helping search engines understand the context and relevance of linked pages. Optimizing anchor texts is crucial for effective backlinking.
  • The webinar emphasized the need for thorough keyword research, monitoring keyword rankings, and assessing organic search visibility to ensure that backlinks align with your SEO goals.

Links Exchange

Link exchange works when two websites agree to exchange links. This is usually done through guest posting and content creation. Such links are more valuable than others obtained through paid webmasters. That’s because anyone can pay for links, but link exchange is a more complex strategy that requires more effort. Therefore, not everyone can obtain these links, and they are more valuable in terms of SEO and your website’s backlink profile.

Speaking of link exchange, it’s like a mutual arrangement where I create a link on my blog or website that points to your website, and you do the same for me. It’s a reciprocal concept. It’s not just about inserting links; it’s also about negotiating the publication of new content within articles. It’s a similar idea, but it’s an exchange—I do this for you, and you do the same for me. It’s all about relevance and semantic connections, which are crucial in this activity.

However, it’s important to note that link exchange is not about buying or selling backlinks. In general, websites that agree to link exchange are high-quality and authoritative, unlike typical websites where anyone can place a link. That’s why they are so valuable.


Indeed, as I mentioned earlier, websites that engage in link exchange are often more discerning and cautious. We’ve experienced a significant increase in link exchange requests lately, especially since our blog has gained considerable momentum. Our team of skilled copywriters has been doing an exceptional job. Consequently, we receive numerous inquiries via email every day, particularly from individuals interested in link exchanges.

Of course, we have some criteria and filters in place. We meticulously analyze each website and assess whether a link exchange would be beneficial. It’s not a one-size-fits-all process. We take into account various factors, such as the relevance of the websites, their domain authority, and their content quality. These elements play a crucial role in our decision-making process.

In some cases, websites interested in link exchanges have specific requirements. For instance, they may agree to place our link but request backlinks on multiple domains in return. This dynamic can add complexity to the negotiations. Link exchange involves negotiation and relationship management, making it a multifaceted process. However, when done correctly, it can yield excellent results for SEO and your website’s backlink profile.

It’s important to emphasize that link exchange is not merely a transaction of links. It’s about establishing meaningful partnerships and ensuring mutual benefits. This process requires careful attention to detail, as I’ve mentioned. There have been instances where websites agreed to feature our link but requested backlinks from us on several different domains. These negotiations require finesse and expertise.

Overall, link exchange is a nuanced but effective strategy, and it’s evident in our company’s recent performance. Our blog’s visibility has soared, thanks to our dedicated team and strategic link-building efforts. We’ve seen substantial growth in our organic traffic in just six months, and this strategy has been a key driver of our success.

How-To Articles

Publishing informative content and ultimate guides can be a great way to attract inbound backlinks. Bloggers and journalists often reference such content, increasing its chances of receiving natural, high-quality links. How-to articles are particularly powerful as they tend to rank well in search results, driving both organic traffic and potential sales to your business.

Best-of Lists

Creating articles that compile the best products, tools, or resources in your niche is another effective strategy. Consumers frequently consult comparison websites and top-10 lists before making purchasing decisions. By curating these lists and featuring your products or services, you not only reinforce your brand but also acquire high-quality backlinks.

Q&A Platforms and Answers

Question-and-answer websites have gained immense popularity as platforms for sharing knowledge. They provide an excellent opportunity to drive targeted traffic and acquire high-quality backlinks. Engaging with these platforms and answering questions related to your niche can not only boost your SEO but also enhance customer engagement.

Smart Crowd Links

This category encompasses links from thematic blogs, forum threads, social media posts, and more. These links are effective when supported by relevant content, unique accounts, and ongoing activity. Smart crowd links require more than just link placement; they necessitate consistent, natural engagement to maximize their impact.

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Now, let’s shift our focus to the next strategy. This approach is tailored to websites with established authority, typically with several years of operation. The aim is to create content on high-authority domains that are optimized for specific keywords. This content is then promoted through various channels.

To execute this strategy effectively, we recommend the following steps:

1. Target High-Authority Domains: Identify authoritative domains with a Domain Authority (DA) of 30 or higher and substantial organic traffic (at least 500).

2. Create Optimized Content: Develop well-optimized content that incorporates high-search-volume keywords in the title and maintains keyword relevance throughout the text.

3. Promote the Content: Actively promote the high-authority content on social media and other relevant platforms.

4. Build Secondary Tier Links: Support the high-authority links with secondary tier links (e.g., 100 crowd links) to enhance their SEO impact.

Link wheel

By implementing this strategy, you can increase your chances of securing top positions in Google’s search results while simultaneously attracting referral traffic and potential customers.

In our experience, not all the articles published on authoritative domains achieve top rankings. However, by following these practices, we’ve observed that approximately two out of every five articles published on authoritative domains, when properly promoted, can perform exceptionally well in search results. This dual benefit of acquiring high-quality backlinks and referral traffic makes this strategy highly effective.

As we proceed, keep in mind that these strategies should be tailored to your specific business and industry. Link-building is not a one-size-fits-all endeavor, and successful execution requires adaptability and attention to detail.

Now, let’s discuss the third strategy, which revolves around becoming a source for other publishers. This approach offers multiple advantages, including:

1. Brand Awareness: Being cited as a source establishes brand recognition and credibility.

2. Referral Traffic: As a source, you’ll receive referral traffic from readers interested in your insights or contributions.

3. Natural Links and Shares: Your contributions can lead to natural backlinks and social media shares.

4. Quick Indexing: News websites and sources are regularly crawled by search engines, ensuring rapid indexing of your links.

In the conversation, the importance of anchor texts in link building was highlighted. Anchor texts play a significant role in helping search engines understand the context and relevance of the linked page. To optimize anchor texts effectively, it’s crucial to:

  • Prioritize Relevance: Ensure that the keywords used in anchor texts are highly relevant to the content they are linking to. This helps both users and search engines understand the connection.
  • Diversify Anchor Texts: Avoid using the same keyword for all your anchor texts within a single article. Diversifying anchor texts with different keywords and phrases can improve SEO and avoid over-optimization.
  • Avoid Keyword Stuffing: Don’t overuse keywords in your content or anchor texts. This can be seen as spammy by search engines and may result in penalties.

Okay, so like the expert’s recommendations, we shall definitely follow them. It’s similar to when you go to a doctor; you pick the best doctor and follow their instructions. We definitely value anchor texts. They’re like the backbone of crawling and are really relevant, promoting diversity and using minimal keywords.

Keyword research was also discussed as a fundamental step in content marketing and SEO strategy. Effective keyword research helps identify the search queries people use when looking for information related to your business. Incorporating these keywords into your content can drive relevant traffic to your website.

Lastly, the importance of monitoring and analyzing link-building performance was emphasized. Key metrics to track include traffic, referral sources, keyword rankings, organic search visibility, domain authority, and the backlink profile of your website. A positive growth trend in these metrics suggests the effectiveness of your link-building strategy.

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