When you write content about your brand for social media platforms, there are strict rules to follow. When you have a clear understanding of what not to post on social media platforms,…
Trust your instincts said the famous founder of the huge cosmetics company Estée Lauder. And she would be right. The saying would be even more accurate with a small caveat: trust your…
Small local companies often have a limited budget and are not willing to spend money on local advertising. But when it comes to promotion in a particular region, a small-scale local business…
Companies have many ways and approaches to advertise their services and products to reach a wider audience. Native advertising is an alternative way of letting a wider public learn about your brand.…
We all are familiar with the situation when you see a tweet/image, which is marked as sensitive content. It is a common safety warning, which you can easily get rid of by…
Local advertising and marketing are efficient for promoting local businesses, as well as for international companies when they want to focus on marketing strategies in a particular location. Thanks to regional media,…
Public relations can make a significant impact on your business. PR supports in good or bad times. Consistent, positive media attention through PR has the power to build credibility, increase sales, improve…
Customer Relationship Management or CRM, as it is widely known, has taken the world by storm. CRM tools have revolutionized the way we work; being extensively used for sales, customer service, talent…
Public relations is constantly modifying and developing. Now, affected by the pandemic and war, there have been significant shifts in the industry yet again. PR experts are adapting their game and using…