Did you think your work with a blog post finishes when you hit the publish button? We do not want to upset you, but this is the post where the whole work begins. Instead of sitting and waiting for the organic traffic to come, you’d better take the proven steps listed in this article, which help you effectively promote your content and start generating traffic faster than your competitors do.
1. Write and distribute a press release
Writing press releases is one of the most effective ways of reaching the target audience. There are different ways to spread the word about your content through press releases. You can publish on a dedicated blog or web page and include a backlink to the blog post you want to promote. It will give your article a higher ranking in search engines for relevant keywords.
If you partner with businesses in your niches that accept press releases, boosting your blog posts via such collaborations helps you promote your article and improve your blog’s backlink profile.
2. Post on social media
Every modern business should be an active social media user. No matter how new or old, big or small your project is, sharing social media publications is one of the ways to engage the audience and boost brand visibility. Besides, you can use social media to promote your blog posts after publication.
If your brand already has a social media presence, you can leverage these platforms to share your blog posts. Facebook, Twitter, and LinkedIn make it easy to promote content to the engaged audience, capture followers’ attention with new valuable content published on your blog, and welcome new readers to visit your site.
Read more: LinkedIn SEO Guide
3. Share the news with email subscribers
If you do not have an email list and do not use email marketing for content promotion, now is the right time to build one. According to multiple research studies, email marketing is consistently identified as one of the significant sources of website traffic. Your email subscribers are your most involved audience, always eager to check your company’s updates and read new valuable blog posts.
In a new email campaign you send to your followers, highlight your most recent blog post and include a couple of lines demonstrating the value of your continent to your readers. v
Maximize the impact of your email marketing with these strategies:
- Keep your email copy clear and concise.
- Craft attention-grabbing subject lines.
- Test different versions of copy and subject lines through A/B testing. If open rates are low, start by tweaking the subject line—it’s the first thing subscribers notice.
- Use buttons to guide the reader’s focus and encourage action.
- Segment your audience based on engagement, such as those recently downloaded your PDF.
- Enable social sharing directly from the email.
- Include links to your latest post and blog within the email body and signature.
When choosing an email marketing tool, opt for platforms like Mailchimp, MailerLite, or Brevo — they offer automation, an easy-to-use drag-and-drop editor, and free plans, allowing you to test before committing.
4. Post it on subreddits
Compared to other platforms, Reddit has one of the most engaged communities, where people are 27% more likely to convert. By looking for subreddits with relevant content, you can promote your blog posts to users interested in learning more about the questions you highlighted in your publication. Moreover, such a community will visit your blog to read the post, comment, and share it if it appeals to them.
Reddit is an excellent channel for promoting content. Globally known companies such as Toyota, Audi, and many others use subreddits for content promotion. So, if you aren’t on Reddit yet, now is the best time to join and promote your content there.
5. Team up with influencers
Promoting your new blog post among your brand’s community is always right. However, you can expand your reach by relying on the influencers’ help, who can share your content and bring a flood of new visitors to your web resource.
Successful marketing is built on mutual value. Before requesting something from an influencer, consider what you can offer them. For instance, if you create a guest post for a reputable website, you could invite them to contribute a quote.
This kind of request is more likely to get a response. You increase their chances of sharing your content by featuring them on a high-authority platform.
6. Involve your team
If you have a team, one great way to promote your content is by inviting your team to participate in your blog post promotion strategy. Whether you spread the word about your article on social media platforms, publish a press release, or team up with an influencer to bring broader exposure to your content, asking your team to share such publications with their communities of followers should help you further boost your promotion.
Hitting the share button doesn’t cost anything. However, the sooner and more actively your team participates in the content promotion initiatives, the better. For example, LinkedIn is known for its “golden hour,” the first 60 minutes after posting on the platform. It’s a crucial time frame because LinkedIn’s algorithm analyzes post performance during this period.
So, asking your team to like, comment, and share your LinkedIn post with a link to your article will help you promote your content more effectively.
7. Use paid promotion
You can also leverage paid ads to promote blog posts on social media. Platforms like LinkedIn, Google Ads, and Facebook are among the top choices for paid marketing. Running paid content campaigns can significantly boost the visibility of your most valuable content.
Another effective strategy is using Google Ads to refine your content for search engines. By testing different meta titles and descriptions, you can determine which versions generate the highest Click-Through Rates (CTR) and optimize accordingly.
Paid advertising expands your content’s reach and provides valuable engagement insights. Tools like Google Analytics can help track key metrics such as CTR, bounce rate, and time on page, giving you deeper insights into user behavior.
8. Set up push notifications
Push notifications are a powerful way to stay connected with your audience, whether they’re actively browsing your website or not. You can use push notifications to re-engage visitors and drive them back to your blog, expanding your reach.
Since users must opt in to receive notifications, you deliver updates specifically to an engaged audience. This method is beneficial for reaching users who may not subscribe to email newsletters. Plus, unlike emails, push notifications won’t get lost in spam folders — subscribers will see them the next time they’re online.
9. Content repurposing
Adapt your blog post into different formats like videos, infographics, or social media threads to reach a wider audience. For example, you may create a YouTube video based on the content of the promoted article. You shouldn’t necessarily cite your content but use the information as the foundation for your video scenario, which you further adjust to fit the video barration format.
Read more: Сontent Repurposing or How to Make the Most of Your Marketing
10. Cross-promotion
To promote blog posts after publication using cross-promotion, leverage different online platforms by sharing your content across your social media channels. Collaborate with other bloggers through guest posts, include links to relevant older blog posts within new ones, and utilize email marketing to inform your subscribers about new content.
Closing words
Writing a great blog post is not enough. What’s the point of writing it if no one reads it? Creating a well-thought-out content promotion strategy that matches your brand’s specifications and meets the audience’s demands can significantly broaden user reach and make your blog post more discoverable.
Choose from the above recommendations, or use several approaches for the maximum effect.
