You can build any type of brand, and a smart brand advocacy program can bring you significant benefits. It works on involving clients and encouraging them to support and recommend your brand…
Today consumers become more resistant to standard forms of advertising, including display ads and banner ads. That´s why large and small businesses are distributing bigger budgets and spending more on content marketing…
Companies have many ways and approaches to advertise their services and products to reach a wider audience. Native advertising is an alternative way of letting a wider public learn about your brand.…
Local advertising and marketing are efficient for promoting local businesses, as well as for international companies when they want to focus on marketing strategies in a particular location. Thanks to regional media,…
How to create an affiliate program? From deciding on your affiliate strategy, commissions, and the products/services your affiliate partners will work with, this in-depth guide covers all the steps you should follow…
You are a business owner who wants to be published in the media. How do you fill out the brief without wasting your time and money? Read this guide for helpful tips…
People who are relatively new to these concepts might feel that these vehicles of marketing are extremely similar, if not the same. However, you should know that there are significant differences. However,…
Advertorial vs. editorial. Considering which type of contempt marketing to use between editorial and advertorial and sponsored, it can be a complicated choice and feel like a grey area, especially if you…
Aren’t you scared by the thought to start writing the next post for your website? What about making your text sell? We won’t peddle old stuff after saying that qualified content is…
Everything you need to know about publicity before publishing in the media. What exactly is publicity? Find the Publicity definition below! ALL PUBLICITY IS GOOD, EXCEPT AN OBITUARY NOTICE. Brendan Behan What…