Turning an advertising text into a fascinating story
This webinar will cover topics related to ad: how an advertising text differs from a text that you want to read; four basic rules for creating engaging material, as well as what tasks can be solved with native advertising: employer brand, company brand, B2B and B2C sales growth.
60 min
Speakers
Speaker – Vera Chernysh
Vera Chernysh – the CEO, managing editor and co-owner of Creators Media Group, Ukraine’s largest niche media holding consisting of three IT media, development and business.
About The Webinar
This webinar will cover topics related to ad. We will talk about how an advertising text differs from a text that you want to read; learn the four basic rules for creating engaging material, as well as what tasks can be solved with native advertising: employer brand, company brand, B2B and B2C sales growth.
Main Topics :
- 4 rules for creating engaging material
- What tasks can be solved with the help of native advertising: employer brand, company brand, growth of b2b and b2c sales
- What is important for good material
- How can we evaluate the effectiveness of special projects
- How to choose a site for cooperation
Who Will Be Interested In The Webinar
- Entrepreneurs: Resolve objectives through native advertising: employer brand, company brand, B2B and B2C sales growth.
- Founders and Top Managers: Evaluate the effectiveness of special projects.
- Publishers: Understand what people pay attention to when choosing a site.
- Retails: Create unique content on the basis of the 4 rules.
