International PR In IT Industry
In the course of the webinar, topics related to PR tasks in product companies will be revealed. What are the differences between local and international PR, how to work with western media, and of course, interesting cases
60 min
Speakers
Speaker – Yulia Petrik
Yulia Petrik is the head of the PR team of MacPaw (an international product company whose programs are on every fifth Macbook in the world with a total of 30+ million users), author of a course on Product PR, and lecturer at Projector Institute.
About The Webinar
In the course of the webinar, topics related to PR tasks in product companies will be revealed. What are the differences between local and international PR, how to work with western media, and of course, interesting cases
The Main Topics:
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Features of international PR. How to build PR for technology companies.
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Features of international PR. How to build PR for technology companies.
- Peculiarities of working with Western media. And how to stay on the same page with them.
Who Will Be Interested In The Webinar
- Бизнесмены. Learn how to communicate more effectively with journalists.
- Издатели.Look at your publication as an advertising platform.
- Директоры и топ-менеджмент.What is the essence of PR. How strategies are created for good PR.
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Продавцы.How a brand is built, and how it can be useful in sales.
