Go-To-Market Strategy For SaaS
This webinar will cover topics related to Marketing-Fit in product companies. How to define your Product-Market Fit, how to compose and invalidate an ICP/Buyer Persona. Also, talk about Mapping the Customer Journey and how to prepare a launch on ProductHunt.
60 min
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Speakers
Lucy Tsotsorina
Vice President of Marketing в Reply.io
Speaker – Lucy Tsotsorina
Lucy Literado Tsotsorina – 11+ years in digital, 14+ years in marketing. EMBA candidate at IE Business School. Loves science fiction, chess, and her job. Has a weakness for early stage, sustainability, and SaaS startups.
About The Webinar
This webinar will cover topics related to Marketing-Fit in product companies. How to define your Product-Market Fit, how to compose and invalidate an ICP/Buyer Persona. Also, talk about Mapping the Customer Journey and how to prepare a launch on ProductHunt.
Main Topics :
- How to identify your Product-Market Fit
- How to compile and invalidate ICP/Buyer Persona
- Mapping the Customer Journey
- How to prepare a launch at ProductHunt
- How to develop a holistic digital strategy
Who Will Be Interested In The Webinar
- Entrepreneurs: Learn how to determine your Product-Market Fit.
- Founders and Top Managers: Working with marketing objectives. How to bring the product to the ProductHunt.
- Publishers: Options for monetizing the platform through a SaaS subscription.
- Retails: How to compile and invalidate ICP/Buyer Persona.
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