Ambassador Program: How to Engage Employees In Brand Development
During the webinar we will talk about the design, development, and evaluation of a comprehensive Ambassador program using the case study of the IT company Innovecs. We’ll discuss how to make the Ambassador program interesting and comfortable for employees and effective for business and PR.
60 min
Speakers
Speaker – Olga Boyko
Olga is an expert in PR and communications, a member of Forbes Communications Council, an ambassador of the international community WomenTech Network, and a consultant and mentor for communications projects. At Innovecs IT company she leads PR & Communications, SMM, Events, and Employer Brand teams.
About The Webinar
We will talk about the design, development, and evaluation of a comprehensive Ambassador program using the case study of the IT company Innovecs. We’ll discuss how to make the Ambassador program interesting and comfortable for employees and effective for business and PR.
Main Topics :
- Development of Ambassador Program for employees based on the objectives of the company.
- Development of the employer’s brand, company DNA, and corporate culture with the help of the Ambassador.
- The role of internal communication in Ambassador Program.
- Corporate merchandise and other elements of encouragement and motivation for ambassadors.
- Ambassador Program management and metrics – from launch to evaluation.
Who Will Be Interested In The Webinar
The topics to be covered in the webinar will help:
- Entrepreneurs: Learn about the development of an ambassador program for employees based on company goals.
- Founders and Top Managers: Corporate merchandise and other elements of encouragement and motivation for the ambassadors.
- Publishers: Development of the employer’s brand, company DNA and corporate culture with the help of the Ambassador.
- Retails: Management and metrics Ambassador Program – from launch to evaluation.
