Twitter Shadowban: What Is It and How to Remove It

19 mins read

Suddenly you notice that none of your Twitter posts seems to be showing up at all: no likes, no retweets, no traffic, and conversions from Twitter. You might be dealing with a Twitter shadowban. This term has been popping up very often in recent times, but you may have heard other as stealth or ghost banning. It’s unpleasant and unprofitable for business accounts

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What Is Shadowbanning? 

Shadowbanning means that your posts or activity are blocked and don’t show up on a site, but you haven’t received any official ban or notification about it.

Twitter censuring and their AI technology will hide or ban your posts from your subscribers and the whole Twitter community. When Twitter discovers you’ve been spamming or break the rules of their policies, you receive a shadowban. If you’ve been shadowbanned by Twitter, your posts will disappear from Twitter feed and search results. So that users can’t engage with your tweets. 

It’s a way to let spammers keep on to spam without anyone else in the community (or outside of it) noticing what they post. That way, other Twitter users don’t endure spam because they can’t see it. The spammer won’t immediately stop his work and start to find ways to bypass the ban, because they don’t even realize they’ve been blocked.

It started in March of 2018 when Twitter began changing its policy in the direction of “serving healthy conversations.” Primarily, they wanted to deal with the problem of “trolls” and their abuse of Twitter’s users, specifically the cases that “distort and detract from the public conversation.” 

With that in mind, they pitched their new policies.

There are three kinds of shadowbanning on Twitter:

  • With the so-called Thread shadowbans, Twitter limits other users from seeing your comments to tweets.
  • Under Search Suggestion shadowbans Twitter blocks others from seeing your profile in the search results.
  • Under Search ban, Twitter bans all your tweets (or just the recent ones) from the search results, even if it includes the exact search words used.

How to understand if you are shadowbanned on Twitter

I bet, you have only one question right now: Do I have a Twitter shadowban? 

The rules of the shadowban are unclear. Officially, Twitter insists that it doesn’t shadowban users, but you’ll find bloggers and Twitter users that will tell you the opposite. Nevertheless, any form of decreased engagement is a reason to bother and doublecheck. 

The process of a shadowban test is easy and fast. There is the main signal that can help you show if you’re shadowbanned on Twitter. The principal sign is when you notice a significant drop in an engagement at your account — one that caused all interactions down to zero. Then it’s right to presume there may be a ban. If everything seems to be usual, you can still use the following tool to check your and others’ accounts for shadowbans. 

This Twitter shadowban check is a test to see if your Twitter is shadowbanned. You have to type in your username and press “check.” It will start a search and pay you back with its conclusion. If no shadowban was used against your account, you can keep on your tweeting as you normally would and think about other reasons for the low engagement rate. If you have found one, you can break it down by category. 

On this website, you can also read about the different types of bans. First that you can find there, it’s the search and searches suggestion bans that block you from appearing in suggestions and browsing. The second one is the reply ban may hide your replies on certain tweets. The last is the ghost ban, which hides every trace of your activity.

Another way for the Twitter shadowban test is by logging out of your account, then performing a quick search for your username on Twitter:

  • Log out from the Twitter account or open an incognito tab in your web browser.
  • Go to the Twitter Explore page: www.twitter.com/explore
  • Navigate to the search box and type “from: username”. Replace the “username” with your Twitter username.

If you can’t see your tweets on the feed or can’t see your recent posts, it’s clear – you’ve been shadowbanned.

Ways to Avoid Getting Shadowbanned on Social Media

The most significant part of how the Shadowban Penalty gets activated is your interaction with other accounts. Some of the mistakes that might lead a shadowban to contain:

  • You didn’t confirm your email
  • The account is new. Accounts that we created less than one year ago are more likely to get banned in complex with any of the other signals.
  • You didn’t upload a profile image.
  • Using the same text or pictures to reply to other posts on multiple pages.
  • Using automation services and tools to leave the same comments to other tweets.
  • Having less than 500 followers.
  • Having unnatural Follower/Following Ratio: pages with a higher Followers/Following ratio escape with more.
  • Inverted Follower/Following Ratio: accounts that are following more than the followers’ number are much more likely to be punished by the Shadowban Penalty.
  • Who you follow and retweet matters.
  • Who mutes, follows, retweets, and blocks you matter.
  • Fast tweeting, or “spamming.”
  • Use highly generic and not actual hashtags into your tweets, especially those that push contests or giveaways. It’s a much better idea to create something unique for your brand.
  • Using words that are considered aggressive, confrontational, or demeaning. Often, this is the main trigger, with the other reasons influencing the level of this aggressive language you can get away with before actually being banned.

Don’t spam people and don’t promote too much. When you’re trying to sell a product or service and talking too much about it in your tweets, other users might block your content, triggering a shadowban on your account.

You should also avoid trolling, getting into an online confrontation, or being too aggressive and emotional in your posts and comments. You can force people to mute or block you.

But sometimes the reasons to be banned are not so obvious and are not listed in the table above. That’s why it’s better to think in advance and take some actions before you disappear in users’ feeds. And my hint to avoid a Twitter shadowban is to get verified on Twitter and receive a blue checkmark badge next to your name. Being Twitter verified, you are safe from shadowban penalties. And there are more significant business/brand advantages to being Twitter verified even (especially) if you are not famous.

Why get verified on Twitter?

1. You Can Filter Your Notifications Stream

As a verified account, you will be able to filter your notifications, including only replies, likes, or retweets from other verified users. You can use the same filters for your direct messages. 

2. You Gain Trust From Your Audience

Nothing shows “trustworthy” on Twitter more than a verified blue badge. Having the blue tick means you have passed some kind of test of reliability.

3. Prevents Twitter Identity Theft

If your Twitter profile is verified, the blue tick shows a mark of authenticity. It shows that your account is credible. 

4. Helps You Network with Influencers

If you want to launch a Twitter influencer campaign you want that influencers can recognize you and want to work with you. You, therefore, need to differentiate from others.

When an influencer sees a message from the verified profile, they are more likely to give it more attention and better offers.

5. Build Your Reputation as an Industry Authority

You can use this mark to your advantage outside of the Twitter community to strengthen your authority in your industry as well. 

The process of verification is not rocket science, but requires some time and efforts:

To get a blue Twitter badge, an account must be:

  • Complete: The profile must have a valid name and photo.
  • Active: The account must have been active for the past six months.
  • Secure: The account must have a verified email address or phone number.
  • Publicity: the account should be a well-known person, brand, or company, with many mentions in the media (while advertising articles and posts are not considered as sources).

In case you don’t want to do this routine, look for reliable resources to publish the posts about you, check out this Twitter verification service.

How To Get Verified On Twitter 

They will save your time with their marketplace of flexible news websites that offer sponsored content placements, share your PR materials with the leading news publishers and influencers worldwide, save money, choosing the websites, and paying for posts on the selected websites only with no monthly charges or hidden fees.

What to do if you are shadowbanned?

Fortunately, lifting a shadowban doesn’t take long. In most cases, Twitter stops being invisible within 48-72 hours. And according to experience, it’s best to leave your account alone until that point. There’s no way to petition or stop a shadowban once you got it, and twitting more during that time can lead you to another ban once the initial one has ended. That means that you can have a new ban every day, leaving your posts invisible for a longer period.

However, your profile is blocked longer than that period, you can contact Twitter to see if its support team can help you with it. 

Once the ban is lifted, you can make some actions to ensure it doesn’t happen again. You have to keep in mind Twitter organizes users’ feeds with popular and relevant content. It wants to provide you with content that it thinks you’ll engage with the most, and on the contrary – to hide posts that it considers spam, harmful or violent. 

Ways to Remove Shadowban:

  • It’s very important that once you are Shadowbanned, you need to completely stop Tweeting.
  • A few days later naturally go about your feed, meaning don’t repeat tweets or use bots and apps to increase your followers, retweets or likes. 
  • Stop all automated posts and remove spam links or spammy Tweets from your account. Consider it as a “reset button” for your Twitter profile.
  • Also, you may be suspected because of your “wrong” interests for Twitter’s team, so try to remove all of them:

Click:

Settings and Privacy → Privacy and safety → See Twitter data → Interest and add data → Interests from Twitter → Interested in

Then Uncheck all the boxes, try to do this every week.

  • Getting in touch with the Twitter support team is worth trying. Some people got unbanned reporting the problem. Some people got a response fairly quickly from Twitter. Some people said to support that they want to launch an ad campaign on Twitter 😉
  • Get BlueCheckMark Immunity: I have never seen a BlueCheckMark account get Shadowbanned, it’s very likely they are immune to the Shadowban Penalty.

Conclusion. Twitter shadowban

A shadowban can be disappointing, especially if you don’t feel that it’s fair. You may disagree with the Twitter algorithm about what is or isn’t relevant, or maybe your constructive debate was confused by Twitter AI technology with trolling.

However, I hope the tips in this post will help you avoid being shadowbanned in the future, so your post could get better engagement and growth.

What other methods can help Twitter users in case they’ve been shadowbanned? Do you have experience with Twitter bans? Let me know in the comments.

FAQ: Twitter shadowban

📍 How long does Twitter shadowban last?

If you realize that you’ve got a shadowban, you can take some steps to fix it. But usually, shadowbans don’t last a long time — two-three days is average. 

If you completely stop tweeting, the Shadowban Penalty will usually )disappear in 48 hours (this changed around January 15, 2019), but sometimes it may take to 5 days. If you continue tweeting aggressively, you will extend the length of time the Shadowban Penalty, which restricts access to your tweets. You can trip up the Shadowban Penalty every day, so that it’s never lifted, and no one will ever see a single one of your tweets. 

📍 What is a Twitter shadowban?

Shadowbanning was originally introduced as a technique on chat forums rather than banning people outright – a neat way to silence a troll or spammer without them realizing it!

Even though both Twitter and Instagram refuse to confirm that they’re ‘shadowbanning’, they are restraining spammers, trolls, and bots. Both social media networks want users to post relevant and interesting content that gets engagement. Unfortunately, a large percentage of posts and tweets are spam or automated. That’s why Twitter and Instagram are forced to develop and apply algorithms and AI techniques to eliminate this type of content – and often, bloggers are falling into this trap because of their repetitive actions. There is also a suspicion that shadowbanning may be used to hide some political tweets.

📍 How to remove shadowban Twitter?

The best decision is to leave your account alone for 2-3 days. There’s no way to appeal or end a shadowban once it’s started, and posting more activity during that time can lead to yet another ban once the initial one has ended. That means that you can trigger a new ban every day, leaving your tweets invisible until you let your account have its cool down.

It will be also helpful to remove your interests in Twitter Settings, contact the Twitter support team, and get BlueCheckMark Immunity.

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Daria Nartya

Hi! My name is Daria. I’m a content-manager, SMM, English, Ukrainian, Russian translator, have a master's degree in Finances, but I can't do somersaults. My copywriting goal is to help businesses get their message across to the audience and receive the most out of it. Feel free to contact me: [email protected]

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