Pandemic marketing. The ongoing Coronavirus pandemic has adversely affected many businesses from all over the world. The ongoing Coronavirus pandemic has adversely affected many businesses from all over the world. Some countries…
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Fintech is a fast-growing industry that uses technology to improve financial activities. The use of smartphones for mobile banking, investing, online lending, and cryptocurrencies are examples of technologies aimed at making financial…
Press releases play a crucial role in an integrated marketing campaign, but many of them don’t work properly, because they are written incorrectly. Without SEO optimization, your prospects may not see your…
The email pitch is still the king of communication in business. But getting your content in front of media outlets and influencers is tough. Not only does it have to appear to…
Today’s marketers are often tasked with managing campaign efforts across a range of different media platforms. This can make it complicated to effectively track each tactic’s success and the overall result for…
Make the headline of your press release as informative as possible, but don’t make it lengthy. A headline is what attracts readers to the story, but it also gives them a window…
Building a large audience for a podcast takes time, and it won’t happen overnight. Successful podcasts require a lot of promotion to attract a large and engaged audience. If you’re new to…
If I only had two dollars left I would spend one dollar on PR. — Bill Gates, founder of Microsoft Press release quote. Quotes are not only essential but also an indispensable…
Are you on Pinterest already? Does your company use this platform daily to provide your prospects and customers with information about the company? If so, are you doing it correctly? If not,…
Since you’re here, you’re probably interested in gaining more recognition for your work. Being an artist means you are a creative person. But creativity itself is not enough. To make people talk…