Reputation is an invaluable asset for any business. Reputational risk is the harm that can be done to a brand’s reputation due to factors like negative publicity, legal problems, or data breaches.…
In this case study, we explore how MightyTips, a website focusing on betting tips, successfully utilized event sponsorship to enhance their brand visibility and drive PR and marketing efforts. We extend our…
Most of us are used to reading stories for entertainment, not business writing. But there’s good reason to challenge that perception. In this post, we’ll look at corporate storytelling and we’ll show…
In recent years, NFT (Non-Fungible Token) collections have emerged as a powerful marketing tool for promoting cryptomedia. One notable example is the CP Media Millennials NFT collection, a set of tokens created…
If you have a corporate social media page, you may already be doing social selling without realizing it. But by implementing a thoughtful strategy, companies may significantly strengthen their position in the…
PRNEWS.IO, the leading platform for sponsored content in Europe, is thrilled to announce its nomination for the prestigious 2023 Go Global Awards. Organized by the International Trade Council (ITC), the event celebrates…
People don’t buy from companies – people buy from other people. Some of the best “brand ambassadors” can be your own employees. Commonly, when marketers think about brand advocates, they think of…
Kyiv, the capital of Ukraine, will receive in August the largest offline conference in Ukraine and Eastern Europe in the high-tech market. The iForum Conference will take place on August 10, 2023,…
Failing to obtain buy-in means all the work you have done on your product would have been in vain. You have got all the resources to make it happen but you are…
The traditional business model has changed significantly in recent times. With the rise of the digital world, businesses need a robust online presence to thrive. Customer reviews and ratings are crucial in…