Media training is vital to a solid PR strategy for your business. Media presence has become more important for companies than ever before. It provides an excellent opportunity to broadcast your message…
Let’s talk a bit about the obvious things. One of them is why even a great text needs pictures. During an experiment at the Massachusetts Institute of Technology, scientists found out that…
Every company aspires to be featured in newspapers, grace the covers of prestigious magazines, and receive numerous media mentions. Many brands showcase their media coverage in a section titled “Mass Media about…
Those who are new to strategic communication, think that the two look the same. Both public affairs and public relations overlap in some ways. That’s true. However, they also are different from…
Evaluating public relations success goes beyond the typical marketing metrics. After all, while PR, marketing, and advertising are tightly related, they don’t make up the whole picture. Measuring the success of a…
What is the goal of a press release? Most startup PR campaigns don’t fulfill their goals, and most companies who start PR campaigns end up disappointed. The reason most press releases don’t…
Even a newbie to marketing and SEO knows and understands the value of using keywords for better content discoverability. With the right choice of keywords, you can optimize your content to drive…
Content distribution strategy. The thing is, when you publish an article, the content promotion process begins. From that moment on, you need to double your efforts to help as many people as…
Depending on the chosen goal and objectives, it is necessary to use different types of content. The PRNEWS.IO service offers an overview of formats that will help you present your product to…
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