Imagine your ideal customer searching for a solution to the problem that your new SaaS product is solving – most likely, they would go to search engines like Google to find a proper answer, right?
So, how do you make sure that they land on your page while searching for the solution?
Well, properly executed SaaS SEO will guarantee you that they will find your answer to their problem and land on your web page to learn more.
This article will tell you all about how SEO can positively impact your SaaS business and what practices you can implement to increase your organic traffic.
What Is SEO?
Before we get into tips and tricks on how SaaS companies can utilize different tactics to boost their online presence, let’s understand what SEO means.
Search Engine Optimization (SEO) refers to the ongoing process of improving your online presence and making sure that your website is easily findable on different search engines, like Google or Being.
It helps you boost your visibility and bring traffic to your website that matches your ideal customer profile, giving you a higher chance of converting them into paying customers.
In order to achieve that, you must build topical authority and position your brand as an expert in your field. This includes sharing your unique knowledge and expertise that might be relevant to your audience, which builds trust and gives you a competitive advantage to attract visitors.
On the other hand, you should also think about optimizing technical parts of your website as part of your SEO efforts. These are different on-page elements, such as links, headline structures, meta data, and others.
If we specifically talk about search engine optimization for companies offering software as a service (SaaS) solutions, it is important to have the right mix of creating relevant content and answering your audience’s questions to attract relevant traffic to your website.
Why Is SEO Especially Beneficial for SaaS Companies to Acquire Customers?
When you’re offering your SaaS solution to the public, it is essential to have consistent traffic and exponential growth. Otherwise, it is challenging to sustain the business model and expect high results from your campaigns.
The key here is to diversify traffic sources and keep your customer acquisition costs sustainable in a way that makes sense for your business.
Based on this nature, SaaS companies generally rely on organic traffic, and this is exactly why it is crucial to invest your time and resources into figuring out and constantly improving your SEO game.
There are different key metrics that you should be looking at to boost your SaaS solution’s SEO efforts. Those metrics include:
- Share of Voice – to see the percentage of clicks on a web page for a particular keyword.
- Keyword Rankings – to measure the position of your web page for a specific keyword.
- Conversion Rate – to see the percentage of website visitors that took your desired action (booked a call, scheduled a demo, etc.)
Tracking these metrics and analyzing data to make constant improvements will help you get more visibility and benefits from your overall SEO efforts. The key benefits, in this case, include:
- Attract highly qualified traffic to your website
- Spread the word about your brand and offerings
- Reduce your overall customer acquisition costs
Another important factor to keep in mind is that SEO is generally a long game. If you start implementing changes and consistently putting out quality content, it will help you improve your standings over time and have steady growth.
Top 5 Practices for SaaS Companies to Boost Their SEO Efforts
While there are many ways for SaaS companies to drive traffic to their website, consistent approach with different SEO activities can be one of the most effective strategies of all. But, of course, these activities depend on the nature of the business itself.
Let’s have a look at the common SEO strategies that you can utilize to improve your SEO efforts:
- Conduct a Thorough Keyword Research on the Relevant Topics
Taking care of your SaaS website’s search engine optimization starts with making keyword research on topics that are relevant to your industry.
Think about all of the questions and queries that your customers are searching when trying to solve problems that your product is solving.
You can find data about this through different platforms like Google Trends, Answer The Public, or more advanced tools like Semrush and Ahrefs. The key metrics to look here are Keyword Difficulty and Search Volume to understand the general public interest in a specific keyword.
For example, if the data shows that keyword – “how to improve X” – has a high search volume from the relevant audience to you, then it’s beneficial to invest your energy into optimizing your web pages for this specific keyword.
Remember that niche, long-tail keywords might not have high search volumes, but those are usually the ones that people with specific needs search for. If your SaaS product can help with this issue, then it’s definitely worth the energy to rank for this keyword to get relevant traffic.
- Create Helpful Content Using High-Quality Keywords
After conducting a proper keyword research, it is time for creating engaging content and attempting to rank for those keywords in search engines.
Consistently putting out relevant, helpful, and accurate content builds trust from the audience and helps you to gain authority in the field of your SaaS company. This way, it’s easier to get relevant traffic and get more paying customers for your software.
On the other hand, it is important to control the information you publish to avoid misleading and spreading inaccurate information, which can potentially damage your brand reputation in the long run.
- Get Quality Backlinks From Other Websites to Boost Visibility
Another important factor that can help your SaaS web page rank high on search engines is the amount of backlinks you have from other high authority websites.
Backlinks are like references from other websites that link to your page as a source of information. The more websites you have linking to you, the more credibility you get on search engines, helping you to rank higher and get more organic traffic.
The way to approach your backlink strategy is to create original content that is useful and valuable to other people, so they will link to your source every time they mention the information you put out. If you have any unique data or insights about your industry, they can be used as good backlinking materials as well.
On more technical terms, backlinks help you get higher domain authority in your field, and make your SEO efforts more successful.
- Optimize the Website and Take Care of Your Technical SEO
Creating valuable content and getting high-quality backlinks are beneficial, but in order to make sure search engines understand what your business is all about, you must work on your technical SEO.
This includes optimizing different components of Meta Tags, such as titles, headings, meta descriptions, image descriptions, and links.
Remember to always include your SEO keywords in your title tags and other relevant information in meta descriptions. This way, you will have a higher chance of ranking for a particular keyword on search engines.
- Work on the User Experience and Mobile Responsiveness
Finally, it is worth mentioning that major search engines like Google always take a website’s smooth user experience into consideration when it comes to giving you a position on search queries.
So, make sure that your website is properly set up and your visitors enjoy navigating through different pages. It is also important that your web pages have fast-loading capabilities, which improves the overall experience.
At the same time, you have to work on making your website mobile-friendly, which helps you improve the looks on every kind of device and increase the likelihood of more visitors spending time on your site.
FAQ
What Is SaaS SEO?
SaaS SEO refers to all the activities and efforts you put into your web pages to increase ranking on search engines. These activities include doing keyword research, creating relevant content for your SaaS offering, technical SEO optimization, audits, and more.
How to Improve SEO for SaaS Companies?
In order to improve SEO for your software as a service offering, you must start optimizing your website for relevant keywords that your customers are searching for.
At the same time, you should create content that is interesting for your audience and think about their User Experience on the website as well – search engine algorithms take your UX, design, and mobile responsiveness into considerations when it comes to rankings.
How Important Is SEO in a SaaS Business?
In this day and age, search engine optimization is extremely important for SaaS businesses. Consistent traffic and growth are the factors that guarantee your business success and SEO is one of the most effective ways to achieve this result.
How Can PRNews.io Help?
At PRNews.io, we are aware of all the challenges that come with improving your SaaS company’s website rankings for search engines and gaining higher domain authority to boost sales.
We have helped multiple companies worldwide get guaranteed placements of sponsored content in international online publications. With this strategy, you will increase awareness about your SaaS offerings and get higher rankings by acquiring high-quality backlinks for your website.
Sounds interesting? Take a look at the list of our news sources for your placements, and reach out to us if you have any questions.
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