Natalya Mignenko, a PR specialist, claims the sales department and cold calls are an atavism. It is more useful to deliver information about the product to potential customers through comprehensive, capacious and expert materials in the media. Natalia shares her experience on how to promote a company in the popular press and which tools to use for that.
5 SEO Content Tools You Can’t Live Without
Your content needs to shine brightly to stand out from the rest of the rabble on the web.
Quality content counts not only for your Google rankings, but for your dwell times, conversions and bounce rates too. Luckily, there are some standout tools to help you carefully craft your words. So, how to optimize press release for search engines?
Rich, unique content helps improve your website rankings and the quality of your site. To ensure the content that you’re writing fits in with what search engines are looking for use these five handy tools to assess your text.
Google’s Keyword Planner
Sign up to Google’s AdWords and you’ll have access to their Keyword Planner. Enter your topic and targeting options and you’ll be provided with a list of suggested keywords to include in your content.
Pros: Easily find keywords around your subject to include in your content.
Cons: To get the most benefit out of the keywords you’ll need to pay for an AdWords campaign.
Grammarly is everything that your word processor spell and grammar checker should be. It picks up ten times more errors on average and can help improve your writing style over time.
Pros: Much better at picking up grammar flaws than your regular word processing software.
Cons: The free online version is limited, you need to pay to unlock features including a Word and Outlook add-on.
The Hemingway editor is the language complexity analyzer built with novelist Ernest Hemingway in mind. Use it to identify flaws in your writing and find out what grade level your writing is at – aim for a grade level of ten or below.
Pros: Identifies hard to read sentences, adverbs and use of passive voice. Easily tells you how complex your writing is.
Cons: You need to remove all formatting before entering you text or the app won’t work properly.
The world’s foremost online plag-iarism detector is Copyscape. It compares your text or website against the rest of the indexed web to identify areas that may have been plagiarized.
Pros: Easy to use, very fast search, clear matching results to view.
Cons: You have to pay if you’re comparing multiple addresses or content, it identifies any matching three or more word sentences (e.g. “and the team”) in similar length content, and it may not find matches in content where the length of the text is much smaller or larger.
Keyword Density Analyzer
Writing SEO optimized content used to be all about keyword repetition aka keyword stuffing. This keyword density analyzer and others like it are the tools to find out how often your keywords appear in your text and the percentage of the content that is made up of your keywords.
Pros: Easy to see how often words or phrases appear in your block of text or website.
Cons: Google changed their algorithm, meaning you may now be penalized for keyword stuffing. You may want to use this tool to identify repeated phrases and remove them.
Know of any other great tools you can recommend for content creation? Let us know in the comments below!