Opening New Markets: Strategic Market Entry Without Existing Connections
Speakers
About this webinar
Most market-entry advice assumes you already know someone in the target country. This session is for the founders and marketing leads who don’t — the ones opening a market cold, with no local network, no in-country partners, and no on-the-ground sales team.
It’s the art of expansion without pre-existing connections: the tools, tactics, and infrastructure that make it possible to enter a new market from anywhere in the world. Sergei Zunajev from the Estonian e-Residency program and Nataliia Storozhuk, Head of PR at PRNEWS.IO, walk through what has actually worked — with a case study of how PRNEWS.IO built its own footprint across dozens of markets using media coverage as a market-entry channel.
Agenda
Part 1 — Breaking Ground: The Essence of Strategic Market Entry. The dynamics of expanding into unfamiliar markets: how to assess demand, what infrastructure you need before your first sale, and the mistakes that quietly kill new-market efforts in the first six months.
Part 2 — PRNEWS.IO and e-Residency. Two real playbooks. How PRNEWS.IO used media coverage in target countries to establish credibility before a local salesperson ever set foot in them — and how the Estonian e-Residency program lets founders operate a company in the EU without physically relocating.
What you’ll walk away with
- A framework for entering a new market without pre-existing connections — and a way to sanity-check whether the market is even worth entering
- How to use media coverage as a market-entry tool: not just brand awareness, but as proof of legitimacy for local buyers, partners, and press
- How the e-Residency program enables a lean, EU-based operation that scales across borders — and where it fits (and doesn’t) in a market-entry strategy
Who this is for
Founders taking a product into a new country for the first time. Marketing and PR leads tasked with softening the ground before sales arrive. Agencies advising clients on international rollouts. Anyone who’s tired of “just hire a local rep” as the only piece of expansion advice.