Business Exhibition Preparation: Your Guide to Success

About this webinar

A trade show booth is one of the most expensive marketing bets a business can make. Ten square meters of carpet, a shipped stand, three staff on flights, four days off-desk — and either you leave with a stack of qualified leads and a follow-up plan, or you leave with a sunburn and a lanyard.

This session with Lusine Adamyan, Senior Events & BTL Manager, walks through the full exhibition lifecycle — from picking the right show to booth design, pre-event promotion, on-floor engagement, and the post-event follow-up that turns badge scans into revenue. Andriy Vovchak hosts.

Practical, operational, no fluff. By the end you’ll have a checklist you can actually use for your next show.

Webinar agenda

• Understanding the importance of business exhibitions — and when they’re the wrong channel
• Selecting the right exhibitions — the shortlist criteria that separate a good bet from a wasted booth budget
• Preparing your exhibition strategy — goals, KPIs, and what to measure so ROI isn’t guesswork
• Booth design and branding — the visual and functional choices that pull a stranger in from the aisle
• Pre-event marketing and promotion — how to book meetings before the doors even open
• Staff training and engagement — the difference between a booth that converts and one that scrolls TikTok
• During the exhibition: making the most of the event — floor tactics, energy management, and lead capture
• Lead follow-up and post-exhibition activities — the 72-hour window where most trade show pipeline dies
• Trade show etiquette and best practices — what to do, what to skip, what will get you remembered
• Live Q&A session

Who this is for

Business owners, marketing leads, and event managers preparing for their next trade show, expo, or industry conference. Startup founders considering their first booth. Sales teams tasked with squeezing pipeline out of an exhibition budget — anyone whose job depends on making four days on a show floor pay off.