Take Control of Creating Backlinks
For Your Website

The irony is that purchased links can work wonders for visibility in search results. SEO promotion links do even large companies, especially in competitive industries. Their sites are well established in the issuance of key requests and still have not been fined.

Is it safe to buy links

Buying links is against the rules of Yandex and Google prescribed for webmasters. This means that the site can be pessimized in the results of search results for participation in link exchange schemes.

In fact, placing links in articles on real sites is less risky than investing time and money on creating fake sites. Yes, you must remember — all forms of link buying is risky. But from the point of view of the risk, it is very difficult for search engines to determine with reliable accuracy whether the link was received naturally or not.

How to minimize the risk of purchased links

Good links from trusted domains can seem very expensive, so there is a temptation to buy other available options. But this often means getting links from low-quality sites, which, most likely, will not bring any benefit and will be a waste of money. Follow these simple hints:

• Do not buy links outside the main content of the page (in the basement of the site, in the side column);
• Do not buy links in bulk, in automatic mode;
• Do not buy exclusively anchor links;
• Do not buy links from irrelevant sites or with irrelevant content.

Read also our blog post on how to use links in text.

Getting featured in media is valuable — it builds trust, authority, and recognition. We strongly encourage you to use and share your posted content actively to get the most out of it. Feel free to:

• Post them on your social media
• Add a “Media Coverage” or “Featured In” section to your website
• Include media mentions in investor presentations, pitch decks, brochures, and promotional materials
• Refer to the articles in newsletters, partner communications, and client updates
• Use simple phrases like:
  “As featured in top media”
  “Seen in international press”
  “Published in leading media outlets”

This kind of visibility helps strengthen your brand’s reputation and supports marketing and sales efforts.

Key Principles:

• Once content is published on a media outlet, it is publicly available
• You can legally refer to it, share it, and display it
• Direct quoting is allowed as long as it is accurate and not misleading

You can start buying links to a new site immediately if you are convinced that the risk of losing search traffic does not harm the business.

The truth is that at the initial stage it is necessary to focus efforts on creating an excellent product that the client will like, regardless of whether you are on Google or not. That’s what matters the most. It doesn’t matter what position you take in the search — the first or fourth, if no one wants to buy your product.

There is no good reason to invest in the purchase of eternal links if you do not have a well-optimized site and content that converts a site visitor into a client.

There is no single right answer to the question of how many backlinks a site should have. Firstly, there can be no single number of links that would work for everyone. Secondly, in different areas of the business, different density of search queries and different sending points.

Based on this, the correct strategy would be focusing on competitors in extradition. What sites are issued by a search query? How many backlinks do they have on average? This will help you understand what you should strive for in order to rank the site higher for a particular keyword.

How many links are needed to promote low-frequency query

If you want to use purchased links to promote low-frequency queries, just provide a few backlinks to the page. As a rough guide, if we are talking about small businesses at the local level, up to 10 backlinks are enough to give a starting point to the movement on the first page of search results. In the end, you can always put additional links in an acceptable budget.

How many links are needed to promote a high-frequency query

The truth is, for the top position in a Google search for high-frequency keywords, you need to provide as many backlinks as possible. A mistake that is important to avoid is to think that the number of backlinks is more important than quality.

Link profile is a ongoing process

The number of backlinks to your site should not be a goal in itself. Think of the need to build link mass as a continuous non-stop process. Even if you have achieved the first results for all the search queries specific to your business, you should not stop surrounding your site with external links. The moment you stop working on external links, competitors will push you.

After evaluating the number and quality of competitors ‘links in the search results for a specific request, use our open catalog of 100,000 publications. Filters will help you choose the sites of the right quality, and the current prices — to make an approximate budget for the purchase of quality links.