Esports is booming and is set to keep on growing. For such incomprehensible traffic like esports, some marketers might not take it seriously the idea of eSports advertising their brand. But if…
According to Crunchbase, there are currently 26,981 SaaS companies in the world. The acronym SaaS literally means the software as a service. This business model became especially popular in the United States…
SEO Public Relations (SEO PR) is a strategy that combines traditional public relations techniques with SEO tactics to improve a company’s online visibility and reputation. The goal of SEO PR is to…
We are living in times of revolution. A technological revolution that’s changing the way we manage our day-to-day lives and work. A revolution of artificial intelligence and machine learning. Its advantage is…
This blog post will explore how Rihanna has leveraged Instagram for PR purposes, including building her personal brand, promoting her businesses, and advocating for social justice causes. How Celebrities and Public Figures…
Let’s talk a bit about the obvious things. One of them is why even a great text needs pictures. During an experiment at the Massachusetts Institute of Technology, scientists found out that…
Content is king. Unique and engaging content can help businesses stand out from the competition and attract more customers. It can also help build trust between customers and a business, as well…
You might not be paying attention to the artificial intelligence around you, but this technology is already making your life better. For instance, AI has improved healthcare and the way we communicate…
Content marketing is something that does not have a statute of limitations. Search engines will show your old content to users, even though they are primarily focused on delivering fresher content. Therefore,…
Clickable text written on a hyperlink is known as “anchor text.” It is crucial to search engines and is used to evaluate the relevance of web pages to search queries. Typical SEO…
We all want to go big and stay if not at the top then at least as close to the top players on the market as possible. Those businesses that skip email…