10 SEO Monitoring Tools That Will Help Hack Your Competitors

16 mins read

The invention of the Internet caused the development of things related to it. Over the decades, we have all watched as new features and benefits are constantly added to make the Internet more convenient. One of the grandest features was browsers and search platforms. So, obviously, when something is invented, it needs to be optimized to prevent problems, which is called Search Engine Optimization

What is SEO Monitoring?

The main function of SEO monitoring is almost the same as that of SEO. Thanks to this, you can increase the effort in your work, since SEO monitoring ensures constant tracking of the visibility and ranking of your site. SEO Monitoring not only helps you in this case, but also monitors the intensity of keywords on the search page, analyzes the backlink profiles of your site, tracks your statistics based on page views and bounce rate, and performs other technical issues. 

The sooner you know the better it is, right? This is the anthem of SEO monitoring because it involves assisting you and keeping you in touch with things that can be done professionally. Certainly, this allows you to be several steps ahead of the competitors, because you can also learn from other people’s mistakes, preventing you from making your own!

What are SEO Monitoring Tools?

SEO monitoring tools are programs and software that monitor SEO for more valuable results by working with clear correctness and finding and fixing any minor issues. These tools can also have artificial intelligence, which makes your work routine much easier. We have rounded up the Top Tools for SEO monitoring that should be on your list and categorized them to make it easier for you to choose!

AI-backed SEO Monitoring Tools

  1. Keyword insights

Keyword Insights, which is designed for today’s content creators, has a set of useful features for marketers and SEOs. If you’re running out of keyword ideas, this tool can set it right! Major leading brands and companies have autopilot content strategies powered by Keyword Insights’ 4 simple steps: Research, Plan, Outline, and Write. This platform has four free tools with advantageous AI-based features, such as the Title AI Tool.

Best Features

  • Keyword generator
  • Identifying content gaps
  • Creating new content strategies 
  • Building your topic clusters
  • AI-powered content insights


  • 4-Days Free Trial for $1
  • Basic Subscription $58 per month for 12,000 credits
  • Professional Subscription $145 per month for 36,000 credits
  • Pay-as-you-go Subscription starts from $8 per month for 1000 credits
  1. Growthbar 

Growthbar is powered by the ChatGPT-4 platform that powers search engine automation content creation and engaging backlink strategies. This tool also includes SEO writing services as a type of “done for you” service invented by top marketers and SEOs. The Growthbar menu is vibrant: you can start with a keyword research and ranking tool, and finish with an AI paragraph rewriting tool or an AI Meta Description tool. 

Best Features 

  • Google Search Console integrated with GrowthBar
  • On-Page SEO audit tool
  • AI Blog Outline Tool
  • 100% unique AI-generated texts
  • Supports about 20 languages and works in 25 countries 


  • 7-Days Free Trial
  • Standard Subscription $79 per month 
  • Pro Subscription $139 per month
  • Agency Subscription $249 per month

* you can also find some attractive discounts

  1. Frase.io

Certainly, the main goal of SEO is to get your website to rank high in search results and get the best data using only one most relevant keyword for comparison with competitors. Frase.io lets you not waste your time on your own analysis, because it can do the work for you! Although this tool may perform like another, Phrase.io has its own impeccable advantages.

Best Features

  • Unified content creation
  • Re-using templates and standard operating procedures
  • Integrated with Google Docs and WordPress
  • Organization in folders
  • Suitable for Co-working
  • Project management


  • Free Trial for 1 search query
  • Solo Subscription $15 per month for 10 search queries
  • Basic Subscription $45 per month for 30 search queries
  • Team Subscription $115 per month for unlimited search queries
  1. Surfer SEO

Lack of in-depth analysis of your needs? Surfer SEO is here and ready to give you a comprehensive approach to your goals and audience. It works like an all-in-one tool because Surfer SEO not only generates your keywords but also helps you as you work and pays attention to the structure of your article. All you have to do is have or write an article and let it scan it, and you’ll get personalized suggestions on how to make your website rankings soar as high as the moon – just like that!

Best Features

  • Keyword Research Tool
  • SEO audit add-on tool
  • Works with any language
  • Integrated with Jasper.ai, WordPress, Google Docs, and Surfer API
  • AI Outline generator


  • 7-Day Free Trial
  • Essential Subscription $89 per month 
  • Scale Subscription $129 per month

Non-AI SEO Monitoring Tools

  1. Semrush

Semrush is a non-AI monitoring tool that provides you with a set of search engine optimization tools and is trusted by big companies. Their SEO and related work catalog is diverse for every taste and color. Even if you live in a small village, thanks to the Local SEO Tool, your local SEO strategy can perform even better than in a big city! Moreover, Semrush is great at solving technical problems, offering innovative SEO ideas, and helping you understand how search engines interact with your site!

Best Features

  • SEO Competitive Analysis Tools
  • Organic Research
  • Backlink Analytics and Gap
  • Site Audit 
  • On-Page SEO Checker
  • Rank Tracking 
  • SEO content template & SEO writing assistant
  • SEOquake as Google Chrome Browser Instension
  • Supports 14 languages


  • Pro Subscription $129.95 per month for newbies and small teams
  • Guru Subscription $249.95 per month for agencies and mid-sized businesses
  • Business Subscription $499.95 per month for large agencies and enterprises
  1. Spyfu

You’ve probably heard of Spyfu as an SEO monitoring tool if you’re in the marketer crowd, as this tool gives you the best instant access to backlink strategies, allows you to search any domain, and finds every keyword that customers have bought in Google Ads. Spyfu dives so deep that it can also show you all organic rank and ad options for the past 17 years! Spyfu aims to teach and help you find the online and traditional methods that are so unique and indispensable in your work. And it would be a sin not to mention their new product – RivalFlow.AI, which guarantees you an increase in your SEO ranking in 10 days!

Best Features

  • SEO Competitor Research
  • Generated Related Keyword Ideas 
  • Google Ads Advisor with constantly added new business selections
  • SEO Spy Tool
  • Custom List of domains
  • Backlink profile builder
  • Export Advanced Sales Lead Info
  • Keyword ranking history tool


  • Basic Subscription $39 per month up to 10k row research
  • Professional Subscription $79 per month up to unlimited research

* you can also find some limited offers

  1. WooRank

WooRank represents itself as a super fast and easy-to-use SEO audit and digital marketing tool. If you’re meticulous about your SEO goals, WooRank can be your number 1! Due to the fact, that it looks at your website from Google’s point of view and provides you with the most actionable tips, creating an instant audit of your site’s technical, on-page, and off-page SEO health. Their powerful solutions address most marketing lines and enable your sales team to find the right leads and promote yourself in the market. 

Best Features

  • Accelerated Auditing, which brings all your data in one organized report
  • Integrated with Google Analytics, Google Search Console and Facebook
  • Actionable advice and insights
  • Website Reviews, Keyword tracking, and Marketing overview for your website
  • Sales Overview, Lead Generation Tools, and White-label reports for sales
  • WooRank Data Assistant 
  • Free SEO Browser Extension with Real-time results
  • Bulk website reports
  • The New WooRank Index & Benchmarking Tool for agencies and enterprises


  • 3-Day Free Trial Period
  • Pro Subscription $89.99 per month for 1 website optimizing
  • Premium Subscription $199.99 per month for 5 websites optimizing

SEO Monitoring Software

  1. Ahrefs

Ahrefs is a software-as-a-service website marketing and promotion company that develops an SEO platform that allows you to perform competitor analysis, find keywords, and get more traffic from search engines. They currently have two leading products: Ahrefs software with a variety of search engine tools and AhrefsBot which performs link analysis. In addition, the Ahrefs team creates free educational materials for the next generation of professional marketers. The scale of their work is mind-blowing, so if you’re totally into SEO, you will be delighted and finally can take your shot at reaching your goal!

Best Features

  • The all-in-one SEO toolset includes Site Explorer, Site Audit, Keywords Explorer, Content Explorer and Rank Tracker
  • Great community and support option 
  • Convenient SEO Dashboard with projects and portfolios of Target URLs
  • Supports 13 languages
  • Internal links
  • Linking authors
  • Depth Analysis and Page Inspector
  • Historical data


  • Lite Subscription $129 per month up for 5 projects and 6 months of history
  • Standard Subscription $249 per month up for 20 projects and 2 years of history 
  • Advanced Subscription $449 per month up for 50 projects and 5 years of history
  1. SE Ranking 

As a cloud-based platform for SEO and online marketing professionals, SE Ranking not only includes a full set of tools to improve your SEO but also provides flexible plans to fit any budget. They destroy all the usual concepts about SEO tools, providing you with unique functions that other programs do not have, among them White Label software and Marketing Plan. With White Label SEO tools, you will definitely be able to solve any task you need or want, as they are perfectly equipped to handle any SEO job!

Best Features

  • Keyword Rank Tracker
  • Backlink Monitoring and Backlink Checker
  • SEO Reporting Tools
  • Analytics & Traffic
  • Website Audit
  • SEO Report Generator
  • Marketing Plan
  • SEO Insights
  • Supports 10 languages


  • Essential Subscription $39.20 per month for individual SEO professionals
  • Pro Subscription $79.20 per month for agencies and small teams
  • Business Subscription $180 per month for large agencies and enterprises
  1. Moz

Moz is the first and remains the most reliable SEO company, which offers you the best SEO monitoring tools in the market. Moreover, Moz is one of the few platforms, that provides SEO Monitoring Tools for free and an SEO learning center. If you want to take your SEO strategy to the next level, Moz recommends an AI-backed Moz Data feature. Certainly, you can compare all their products, depending on your business needs, and choose the best options for improving your website. 

Best Features

  • Free Basic SEO Monitoring Tools (Domain Analysis, Competitive Research, Keyword Explorer, Link Explorer, etc.)
  • MozBar SEO Chrome extension
  • MozCast, which reports on Google algorithms’ weather models 
  • My Online Presence unleashes all the advantages of your location 
  • Free the Brand Authority Archetype Quiz, which measures brand strength 
  • STAT Search Analytics
  • Moz API
  • Moz Pro all-in-one suite for all SEO essentials


  • 30-day Free Trial to start
  • Moz Pro Standard Subscription $99 per month for 3 campaigns 
  • Moz Pro Medium Subscription $179 per month for 10 campaigns
  • Moz Pro Large Subscription $299 per month for 25 campaigns
  • Moz Pro Premium Subscription $599 per month for 50 campaigns

As we said earlier, SEO monitoring tools are at the same level of development as marketing and sales tools. Due to the widespread use of artificial intelligence, almost all of them are powered by artificial intelligence, which allows our websites to improve and develop more and more until we reach the top in these cases. Although the pricing can be quite expensive for us, there are also free SEO Monitoring tools that perform at the same level as the paid ones. Believe it or not, it is worth it!

Our top selection of SEO monitoring tools can benefit every single department and fit any budget, big or small. We believe in the quality of the development of these tools and are convinced that using them will change the ranking indicators of your sites for the better! 

Your only duty is to choose the most significant tool for your website and jump into the work wagon at full capacity!

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