Local advertising and marketing are efficient for promoting local businesses, as well as for international companies when they want to focus on marketing strategies in a particular location. Thanks to regional media,…
Public relations can make a significant impact on your business. PR supports in good or bad times. Consistent, positive media attention through PR has the power to build credibility, increase sales, improve…
Customer Relationship Management or CRM, as it is widely known, has taken the world by storm. CRM tools have revolutionized the way we work; being extensively used for sales, customer service, talent…
Public relations is constantly modifying and developing. Now, affected by the pandemic and war, there have been significant shifts in the industry yet again. PR experts are adapting their game and using…
How to create an affiliate program? From deciding on your affiliate strategy, commissions, and the products/services your affiliate partners will work with, this in-depth guide covers all the steps you should follow…
You are a business owner who wants to be published in the media. How do you fill out the brief without wasting your time and money? Read this guide for helpful tips…
Press release rules. Everyone can tell you how to write a press release. But far not everyone can help you systemize the entire process from sorting out media resources to sending follow-up…
People who are relatively new to these concepts might feel that these vehicles of marketing are extremely similar, if not the same. However, you should know that there are significant differences. However,…
Brand transparency is the process of being completely honest and up-front with your customers about what you do and how you do it. It is observed that brands who are transparent towards…
Advertorial vs. editorial. Considering which type of contempt marketing to use between editorial and advertorial and sponsored, it can be a complicated choice and feel like a grey area, especially if you…