What makes a good affiliate program and how to promote them

7 mins read

It’s a common question that people mull over: I haven’t got a product or service to sell to people, so I can make money online

Let’s start with the basics: what are affiliate products and programs?

In simple terms, getting involved with an affiliate program is a great way of making money online. For people who haven’t got a product or service to sell themselves, affiliate programs make a lot of sense.

Leveraging existing products and services and focusing on how to market these is proven as a successful business model. When done well, it can be extremely lucrative too.

But there are pitfalls to avoid too. There are so many affiliate programs that exist and many promises much and offer little in return. There are certain key questions to ask: How to promote an affiliate program? How to promote affiliate links? How to promote your affiliate website?

But, if you know what to look for and how to promote them then it can be very successful.

What makes a good affiliate program?

With so many different affiliate programs available, it’s important that you can are able to identify the affiliate programs that are worth spending time and money on.

It’s important to trust your instincts. Those affiliate programs that promise fantastic rates of commission or some other great benefit are usually too good to be true. A good test is whether the product or service actually works for you. If you have purchased a product or used a service personally and you would recommend it to others, then this would be a great choice.

If you are aware of the positive and negative points about a product or service then you will honestly and genuinely know how to promote affiliate program. This will enable you to come across as credible. If you are seen as a trustworthy person/site, then your audience are far more likely to click on your affiliate links.

If you lose that trust and credibility, this will prove extremely costly in the long-term if you want to have a successful and sustainable business. In thinking about how to promote affiliate links and how to promote your affiliate website, by far the simplest way to do this is to work with trusted brands. These are the brands that people are likely to search for and more likely to buy.

Another sign of a good affiliate program is when it is long-term. Promoting the launch of new products can be very profitable, but it is also extremely labour-intensive. It is usually best to think long-term rather than chasing short-term gains. Affiliate commission can provide revenue streams for months, even years.

Examples of good affiliate programs

Email service providers

These are a good choice. ESPs tend to offer monthly commissions. Furthermore, as referrals add more subscribers, you will receive more commission too.

Another benefit of ESPs, or autoresponders, is that all businesses need one. As most offer free trials, there is more of an incentive to sign up and once a business has chosen an ESP, they tend to stick with them.

There are many providers out there but an example is GetResponse. They offer free trials and 33% recurring commissions.

Landing Page Builders

Again, this is something that all businesses need – which is always a benefit. Landing page builders allow non-coders to create professional-looking landing pages. They are easy to demo and to write case studies about. One example: LeadPages offer 30% recurring commissions.

WordPress Themes and Plugins and Web Hosting affiliate programs are also worth investigating.

How to promote affiliate programs

Here are some of the most successful methods you can use:


One simple way is to mention a product or service in a blog post. Product reviews can show your knowledge of a product and build trust with your readers. This can lead to product v product posts. Again, by doing this, you are building a relationship with your audience.


Once you have proven yourself to be trustworthy and knowledgeable about a particular field, the next step could be to produce and deliver training about a product or service — an online course or a webinar, for example. As your credibility grows and grows, this will allow you to create product tutorials (blog or YouTube).

Other strategies

Your status now should enable you to use other strategies, such as product giveaways, product sales by email or negotiating exclusive deals for your readership for a particular product or service. Believe it or not, most people are turned off by the ‘hard sell’ approach, but once you have established a relationship with your readers and they trust you, more direct selling of products will be possible.

Now you know what makes a good affiliate program and how to promote affiliate program, there is nothing to stop you getting started. Just remember our top tips for being successful, long term, with affiliate programs, links and websites.

Click on the link to discover more about our very own Affiliate Program and start earning with PRNEWS.io today!

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Alexander Serkov

Alexander Serkov is the chief editor of PRNEWS.IO, has been with the company since 2013.

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