To inspire and inform your PR efforts, we’ve gathered some of the most inspiring quotes from real experts in the field. These experts share their insights on the art and science of…
As a small business owner, you often find yourself juggling multiple roles such as sales, collections, bookkeeping, IT services, and human resources. You may face unexpected challenges that demand your attention. Neglecting…
A professional PR agency can add value to your business and help rescue your reputation. Public relations managers have access to the most influential reporters, journalists, social media influencers, and more. They…
With the plethora of social media platforms and online tools available, there are endless opportunities to establish yourself as a thought leader in your industry. And sometimes, the most unexpected routes can…
Since the 2000s, marketers have started to use newsjacking for promo campaigns. Newsjacking is when a brand creates a campaign centered around a well-discussed news item. Unlike a stunt that acknowledges news…
According to Crunchbase, there are currently 26,981 SaaS companies in the world. The acronym SaaS literally means the software as a service. This business model became especially popular in the United States…
As one of the largest and most diverse cities in Canada, Toronto is home to a thriving business and cultural scene that attracts companies and individuals from all over the world. From…
With inbound marketing, your content works as a magnet, inciting the public to learn more. So, they make the first move. And what’s essential, consume it voluntarily. That excludes any TV ads,…
Get ready to learn how to turn a PR scandal into an opportunity to strengthen your personal brand. We’ll be exploring the recent OnlyFans leak involving Corinna Kopf as a case study.…
SEO Public Relations (SEO PR) is a strategy that combines traditional public relations techniques with SEO tactics to improve a company’s online visibility and reputation. The goal of SEO PR is to…