With the plethora of social media platforms and online tools available, there are endless opportunities to establish yourself as a thought leader in your industry. And sometimes, the most unexpected routes can…
Since the 2000s, marketers have started to use newsjacking for promo campaigns. Newsjacking is when a brand creates a campaign centered around a well-discussed news item. Unlike a stunt that acknowledges news…
According to Crunchbase, there are currently 26,981 SaaS companies in the world. The acronym SaaS literally means the software as a service. This business model became especially popular in the United States…
As one of the largest and most diverse cities in Canada, Toronto is home to a thriving business and cultural scene that attracts companies and individuals from all over the world. From…
With inbound marketing, your content works as a magnet, inciting the public to learn more. So, they make the first move. And what’s essential, consume it voluntarily. That excludes any TV ads,…
Get ready to learn how to turn a PR scandal into an opportunity to strengthen your personal brand. We’ll be exploring the recent OnlyFans leak involving Corinna Kopf as a case study.…
SEO Public Relations (SEO PR) is a strategy that combines traditional public relations techniques with SEO tactics to improve a company’s online visibility and reputation. The goal of SEO PR is to…
Media training is vital to a solid PR strategy for your business. Media presence has become more important for companies than ever before. It provides an excellent opportunity to broadcast your message…
We are living in times of revolution. A technological revolution that’s changing the way we manage our day-to-day lives and work. A revolution of artificial intelligence and machine learning. Its advantage is…
This blog post will explore how Rihanna has leveraged Instagram for PR purposes, including building her personal brand, promoting her businesses, and advocating for social justice causes. How Celebrities and Public Figures…