According to LinkedIn data, almost 80% of candidates will study the company and explore its reputation before applying for a job opening. So if you aim to attract top talents to your…
If you’re comfortable with communication, you can kickstart a career in Public Relations jobs. Knowing where to begin is the only catch. The beauty of PR lies in its versatile practices, offering…
When your role as a marketer requires conducting in-depth research to create high-quality content or if you simply want to educate yourself on current marketing trends and practices, you should start by…
The success of a brand in the future depends greatly on its reputation and popularity. In today’s world, promoting a brand alone is not sufficient – it needs genuine and trustworthy influencers…
You may have heard about paid media, owned media, and earned media channels. These three terms can be considered the pillars of marketing, especially in the content and digital marketing areas. Their…
Explore the world of PR and Digital Marketing with Irma Kacharava. Learn about her career journey, international experiences, and valuable strategies. Discover insights on measuring success, overcoming challenges, and gaining expert advice…
Evaluating the size of the market is a vital step for every startup. If the market is not big enough, it’s impossible to make a high return neither for an investor nor…
Tiered Link Building is a systematic approach to link building that involves creating multiple layers or tiers of backlinks to improve a website’s search engine rankings and authority. This method follows a…
You are starting a new business or creating a new marketing strategy and you would like to know its budget. In this case, you have to know what TAM, SAM, and SOM…
To effectively apply all the benefits media monitoring offers, you need a robust media monitoring tool. Most existing media monitoring tools will cover all of the types of monitoring, described in the…