Welcome to our new series of insightful interviews where we engage with practicing PR professionals and experts to uncover the practical aspects of public relations. Today, we are thrilled to have Natalia…
Link Building vs Digital PR. The day the Internet appeared in our life, traditional PR has lost its power. Still, traditional media works and brings results, but digital PR wins with a…
B2B Lead Generation. Every B2B business needs quality leads to keep up working in the market. But if you want to have a steady income stream and prosper, you need a strategy…
Reputation is an invaluable asset for any business. Reputational risk is the harm that can be done to a brand’s reputation due to factors like negative publicity, legal problems, or data breaches.…
In this case study, we explore how MightyTips, a website focusing on betting tips, successfully utilized event sponsorship to enhance their brand visibility and drive PR and marketing efforts. We extend our…
Most of us are used to reading stories for entertainment, not business writing. But there’s good reason to challenge that perception. In this post, we’ll look at corporate storytelling and we’ll show…
In recent years, NFT (Non-Fungible Token) collections have emerged as a powerful marketing tool for promoting cryptomedia. One notable example is the CP Media Millennials NFT collection, a set of tokens created…
If you have a corporate social media page, you may already be doing social selling without realizing it. But by implementing a thoughtful strategy, companies may significantly strengthen their position in the…
PRNEWS.IO, the leading platform for sponsored content in Europe, is thrilled to announce its nomination for the prestigious 2023 Go Global Awards. Organized by the International Trade Council (ITC), the event celebrates…
People don’t buy from companies – people buy from other people. Some of the best “brand ambassadors” can be your own employees. Commonly, when marketers think about brand advocates, they think of…