What makes a story newsworthy? Let’s find newsworthy topics to write about in your press release. Before you start writing your press release, first you need to think about the news hook…
In today’s world, social media has become an integral part of our daily lives, both personally and professionally. As such, it has transformed the way businesses approach public relations. For years, social…
Dealing with press release distribution every day, we have noticed that excessive use of some popular marketing words while writing news releases and announcements has become one of the most tricky issues…
Are you looking for a way to promote your website and drive traffic? Then, you shouldn’t miss Instagram! Nowadays, you can hardly find a successful business that is not active on Instagram.…
Pandemic marketing. The ongoing Coronavirus pandemic has adversely affected many businesses from all over the world. The ongoing Coronavirus pandemic has adversely affected many businesses from all over the world. Some countries…
Fintech is a fast-growing industry that uses technology to improve financial activities. The use of smartphones for mobile banking, investing, online lending, and cryptocurrencies are examples of technologies aimed at making financial…
Press releases play a crucial role in an integrated marketing campaign, but many of them don’t work properly, because they are written incorrectly. Without SEO optimization, your prospects may not see your…
The email pitch is still the king of communication in business. But getting your content in front of media outlets and influencers is tough. Not only does it have to appear to…
Today’s marketers are often tasked with managing campaign efforts across a range of different media platforms. This can make it complicated to effectively track each tactic’s success and the overall result for…