In 2026, almost every client we talk to asks the same question: “You publish articles in media… but does anyone even need that anymore? Isn’t everything AI now?” The short answer: yes,…
Remember when “getting published” meant chasing clicks? Someone had to find your headline, click your link, scroll through your article, and maybe — if the stars aligned — share it. Well, those…
If you chase something for a long time, burnout will inevitably set in sooner or later. In this case, it was marketers who chased clicks because they believed these digital interactions influenced…
If you follow AI trends, you will probably have heard that various development tools are adding support for LLMs.txt to their documentation. This proposed web standard is gaining popularity quickly in 2025.…
AI-powered search is disrupting traditional SEO. Period. Search engines have evolved beyond ranking pages to generating answers, summarising sources, and providing context, bypassing the traditional click-through model. This has led to two…
Are you spending hours creating content and only getting a fraction of the engagement you deserve? This is a common problem for many people, not just marketers. Marketers have always found social…
Quick Summary: Generative Engine Optimization (GEO). A new evolution in search, built for AI-driven platforms like ChatGPT, Perplexity, and Google AI, optimizing content for richer, contextually driven answers instead of mere search…
In 2022, when people were overwhelmed with the rapid widespread adoption of AI technology, there was room for lots of discussions about that topic. Analytics predicted the increasing popularity of using AI…
The digital landscape constantly evolves. With the release and growing adoption of AI bots like ChatGPT, online search has changed, never to come back to its roots. In the context of online…
Of all a company’s departments, marketing has possibly the most gained from AI marketing tools. Marketing’s key tasks are understanding clients’ needs and preferences, matching them to products and services, and convincing…