Writing a press release is not as simple as the average person might think. It includes following a particular format (headline, date, location, summary, media use, information about the company), but also…
To effectively apply all the benefits media monitoring offers, you need a robust media monitoring tool. Most existing media monitoring tools will cover all of the types of monitoring, described in the…
In the enthralling universe of public relations, women are carving out their niches, steering the industry with finesse and innovation. In our exclusive series, “Her PR Journey,” we shine a spotlight on…
Welcome to a new series at PRNEWS.IO, where we spotlight extraordinary women shaping the PR landscape. As women’s roles in PR rise, join us as we delve into the insights and experiences…
Join us for an in-depth discussion with Valeriia Manziuk, the award-winning Producer and Founder of PR Media Production, as she shares insights into her journey, challenges, and triumphs in the fast-paced world…
Personal branding has become an essential asset for future students navigating the competitive landscape of university admissions, particularly in the United States. As the pursuit of higher education becomes increasingly competitive, teenagers…
PRNEWS.IO is excited to kick off a new series of interviews featuring women who are making waves in the PR industry. With statistics showing an increasing number of women in PR roles,…
In recent years, the term “rainbow washing” has emerged as a buzzword in public relations, initiating conversations about the thin line between genuine support for LGBTQ+ communities and opportunistic marketing tactics. As…
Public relations has evolved over the years, and businesses often seek innovative ways to improve their brand image and gain public approval. One such strategy that has gained attention is bluewashing. This…
Recently, in the previous post, we’re talking about greenwashing — when a company makes “sustainable”, “all-natural,” and “organic” claims although it’s anything but. Pinkwashing is similar. It’s when a company sticks a…
In a world where consumers increasingly seek brands with a purpose, the rise of purpose washing has become a strategic concern. Purpose washing is the tactic wherein brands cloak themselves in a…