Consumers are tired of always in-your-face ads, so using low-key sponsored content is a great way to get your brand in front of more people. Sponsored content is a powerful tool for…
A contributor post is typically written by an outside expert, freelancer, or guest writer who is knowledgeable in a particular field. These contributors are not permanent members of the publication or media…
Maximizing Your PR Agency’s Revenue with Reseller Hosting If you’ve not heard about the potential of reseller hosting, whether in the context of a PR agency or any other business environment, then…
A photo press release is a marketing tool that combines compelling visuals with newsworthy information to tell a brand’s story and capture the attention of target audiences. Photo press releases are becoming…
Every lawyer knows the importance of controlling the narrative. In the modern world of constant online chatter, doing it is harder and harder. But a law firm’s reputation is one of the…
How to promote an app? In today’s highly competitive app market, promoting your app is crucial to its success. One way to increase visibility and drive downloads is by promoting your app…
Since the 2000s, marketers have started to use newsjacking for promo campaigns. Newsjacking is when a brand creates a campaign centered around a well-discussed news item. Unlike a stunt that acknowledges news…
If you want to become a pro at casinos and gambling marketing, you need to learn from experts. We’ve prepared a list of books about casinos that we want to share with…
Content marketing can be summarized as a concentrated effort to essentially attract and retain customers by regularly creating high-quality and relevant content. It’s one of the many ways a company can engage…
Public relations is all about influencing, engaging, and building a relationship with its target audience. Successful public relations is not a stroke of luck—it is a carefully planned and controlled process. To…
Publishing quality content on other websites is a technique known as Guest Posting (also known as Guest Blogging). Usually, to do this, a piece of writing that has been extensively researched and written is first…