Writing a press release is not as simple as the average person might think. It includes following a particular format (headline, date, location, summary, media use, information about the company), but also…
All students studying public relations are necessarily dealing with the choice of whether to pursue careers in agencies, or on larger communications teams within enterprises or organizations. Depending on your specific talents…
Every contribution, however big or small, powers democratic journalism and sustains its future. For nearly three weeks now, Ukraine is struggling against the Russian troops. The Russian invasion has forced millions of…
Public relations is becoming more important in modern wars, and in particular, in the new war against terrorism, these communications play a decisive role more than ever. Each side stakes on its…
Corporate social responsibility is now common for enterprises. It’s become standard to advocate for something. Corporate social advocacy (CSA) is the next move up for giving your company a purpose and mission.…
Corporate Social Responsibility (CSR) allows big and small companies to build positive change. It’s when brands choose to do what’s right not only for their commercial interest but also to build customer…
In this post, I’d like to highlight various PR practitioners’ and scholars’ definitions of public relations. Some of these definitions show a slightly different perspective of PR. Scholars’ Definitions of Public Relations…
Almost one out of every five public relations experts in the United States participate in the Public Relations Society of America (PRSA). It is the largest public relations association in the world.…
Humanity lives and breathes communications every day. And still, getting a message across is a tough task for many. If you don’t practice public relations, you’re bound to fail. PR is a…
What is adtech? The rules for the data privacy game are changing, and whatever the market requires, we need to stay tuned to it. It’s a challenging time for businesses, but it’s…
With the goal to reach more potential clients and promote their deals more effectively, online businesses look for new approaches, strategies, and techniques. Even a decade ago, online business promotion worked differently…