Esports is booming and is set to keep on growing. For such incomprehensible traffic like esports, some marketers might not take it seriously the idea of eSports advertising their brand. But if…
According to Crunchbase, there are currently 26,981 SaaS companies in the world. The acronym SaaS literally means the software as a service. This business model became especially popular in the United States…
With inbound marketing, your content works as a magnet, inciting the public to learn more. So, they make the first move. And what’s essential, consume it voluntarily. That excludes any TV ads,…
SEO Public Relations (SEO PR) is a strategy that combines traditional public relations techniques with SEO tactics to improve a company’s online visibility and reputation. The goal of SEO PR is to…
We are living in times of revolution. A technological revolution that’s changing the way we manage our day-to-day lives and work. A revolution of artificial intelligence and machine learning. Its advantage is…
This blog post will explore how Rihanna has leveraged Instagram for PR purposes, including building her personal brand, promoting her businesses, and advocating for social justice causes. How Celebrities and Public Figures…
Account-based marketing (ABM) is a powerful tool used by 94% of b2b marketers worldwide. More than 97% of marketers agree that ABM brings a higher investment rate than other marketing strategies. Developing…
Twitter is an amazing platform for personal and business branding. While it can be a great way to showcase your brand’s products or services, it can also be an excellent opportunity to…
Content marketing and SEO have different but complementary roles in improving a website’s search rankings. While SEO optimization focuses on improving positions in search results, content marketing is effective for increasing the…
Let’s talk a bit about the obvious things. One of them is why even a great text needs pictures. During an experiment at the Massachusetts Institute of Technology, scientists found out that…
Online marketing is a multi-faceted niche that covers many approaches and strategies by letting you promote your business to more potential clients and drive organic traffic flow to your site. Article marketing…