{"id":2935,"date":"2025-02-27T17:18:18","date_gmt":"2025-02-27T15:18:18","guid":{"rendered":"http:\/\/116.202.111.232\/tr\/blog\/?p=2935"},"modified":"2025-02-27T17:18:19","modified_gmt":"2025-02-27T15:18:19","slug":"case-study-markit","status":"publish","type":"post","link":"\/tr\/blog\/case-study-markit.html","title":{"rendered":"\u00d6rnek Olay \u0130ncelemesi: Markit Marka Bilinirli\u011fini Art\u0131rmak i\u00e7in PRNEWS.IO&#8217;dan Nas\u0131l Yararlan\u0131yor?"},"content":{"rendered":"\n<p><strong>M\u00fc\u015fteri hakk\u0131nda<\/strong><\/p>\n\n\n\n<p>Merkezi Estonya&#8217;n\u0131n ba\u015fkenti Tallinn&#8217;de bulunan k\u00fcresel bir BT e-ticaret \u015firketi olan <a href=\"https:\/\/www.markit.eu\/ww\/en\/default.aspx\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Markit<\/a>, i\u015fletmelerin BT \u00fcr\u00fcnlerini tedarik etme y\u00f6ntemlerinde devrim yarat\u0131yor. \u015eirket, i\u015fletmelerin BT \u00fcr\u00fcnlerini verimli bir \u015fekilde sat\u0131n almalar\u0131n\u0131 sa\u011flayan ve temel operasyonlara odaklanmalar\u0131 i\u00e7in zaman kazand\u0131ran modern bir e-ticaret platformu sunuyor. Markit, ge\u00e7ti\u011fimiz 20 y\u0131l i\u00e7inde Balt\u0131k \u00fclkelerinden d\u00fcnya \u00e7ap\u0131nda 45 \u00fclkeye yay\u0131ld\u0131.<\/p>\n\n\n\n<p>K\u00fcresel geni\u015fleme stratejisinin bir par\u00e7as\u0131 olarak Markit, ba\u015fta rekabet\u00e7i ABD pazar\u0131 olmak \u00fczere yeni pazarlarda marka bilinirli\u011fi olu\u015fturma konusunda zorluklarla kar\u015f\u0131la\u015ft\u0131.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-provider-youtube wp-block-embed-youtube\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"How Markit is using PRNEWS.IO to increase brand awareness\" width=\"1230\" height=\"692\" src=\"https:\/\/www.youtube.com\/embed\/Z_bqYf7o-PU?feature=oembed&#038;enablejsapi=1&#038;origin=http:\/\/116.202.111.232\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Zorluk: Rekabet\u00e7i Bir Pazarda Pazarlama \u00c7\u00f6z\u00fcmlerine Y\u00f6n Vermek<\/h2>\n\n\n\n<p>Markit yeni pazarlara a\u00e7\u0131l\u0131rken a\u015fa\u011f\u0131daki zorluklarla kar\u015f\u0131la\u015ft\u0131:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Zaman Al\u0131c\u0131 \u00c7abalar: <\/strong>Yeni pazarlarda \u015feffafl\u0131k ve g\u00fcven olu\u015fturmak \u00f6nemli \u00f6l\u00e7\u00fcde zaman ve kaynak gerektiriyordu.<\/li>\n\n\n\n<li><strong>Do\u011fru Ara\u00e7lar\u0131 Se\u00e7mek: <\/strong>\u00c7ok say\u0131da pazarlama \u00e7\u00f6z\u00fcm\u00fcn\u00fcn mevcut olmas\u0131 nedeniyle, do\u011fru \u00e7\u00f6z\u00fcm\u00fcn belirlenmesi kritik bir ihtiya\u00e7t\u0131.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u00c7\u00f6z\u00fcm: PRNEWS.I PRNEWS.IO ile Ortakl\u0131k<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>PRNEWS.IO ile i\u015fbirli\u011fi yapma olas\u0131l\u0131\u011f\u0131yla kar\u015f\u0131la\u015ft\u0131\u011f\u0131m\u0131zda, \u00e7\u00f6z\u00fcm\u00fcn basit oldu\u011funu ve bize zaman kazand\u0131rabilece\u011fini hemen anlad\u0131k. \u0130\u015fte o zaman ekiplerini ve \u00e7\u00f6z\u00fcmlerini test etmeye karar verdik.<\/p>\n<cite>Marco Evolini, Amerika ve Portekiz B\u00f6lge M\u00fcd\u00fcr\u00fc<\/cite><\/blockquote>\n\n\n\n<p>Markit, bir i\u00e7erik pazarlama ve PR platformu olan PRNEWS.IO&#8217;yu ihtiya\u00e7lar\u0131 i\u00e7in m\u00fckemmel bir \u00e7\u00f6z\u00fcm olarak buldu. \u0130\u015fte ortakl\u0131\u011f\u0131n nas\u0131l geli\u015fti\u011fi:<\/p>\n\n\n\n<p>Kullan\u0131c\u0131 Dostu Pazar Yeri:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>PRNEWS.IO, Markit&#8217;in hizmetleri kolayca filtreleyebilece\u011fi ve hedefleri i\u00e7in do\u011fru medya kurulu\u015flar\u0131n\u0131 se\u00e7ebilece\u011fi sezgisel bir platform sunuyordu.<\/li>\n\n\n\n<li>Platformun pazar yeri yakla\u015f\u0131m\u0131 Markit&#8217;in kendi i\u015f modeliyle \u00f6rt\u00fc\u015ft\u00fc\u011f\u00fc i\u00e7in ideal bir uyum sa\u011flad\u0131.<\/li>\n<\/ul>\n\n\n\n<p>ABD Pazar\u0131na Odaklanma:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Markit, makaleleri da\u011f\u0131tmak ve ABD&#8217;de marka bilinirli\u011fi yaratmak i\u00e7in PRNEWS.IO&#8217;yu kulland\u0131.<\/li>\n\n\n\n<li>Hedeflenen medya kurulu\u015flar\u0131nda i\u00e7erik yay\u0131nlayarak, ek web sitesi trafi\u011fini ve LinkedIn etkile\u015fimini ba\u015far\u0131yla \u00e7ektiler.<\/li>\n<\/ul>\n\n\n\n<p>PRNEWS.IO ekibi, Markit&#8217;e ki\u015fiselle\u015ftirilmi\u015f rehberlik sa\u011flad\u0131 ve sonu\u00e7lar\u0131 en \u00fcst d\u00fczeye \u00e7\u0131karmak i\u00e7in platformun filtrelerinde, g\u00f6sterge tablosunda ve ara\u00e7lar\u0131nda gezinmelerine yard\u0131mc\u0131 oldu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sonu\u00e7lar: Artan Trafik ve Etkile\u015fim<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><a href=\"https:\/\/prnews.io\/sites\/?utm_source=organic&amp;utm_medium=referral&amp;utm_campaign=regular_promo_link&amp;utm_content=banner\" title=\"\">PRNEWS.IO arac\u0131l\u0131\u011f\u0131yla ABD&#8217;deki<\/a> farkl\u0131 medya kurulu\u015flar\u0131na makaleler yerle\u015ftirdik ve bu faaliyetler sayesinde ek trafik elde etti\u011fimize inan\u0131yorum \u2014 sayfalar\u0131m\u0131z\u0131 g\u00f6r\u00fcnt\u00fcleyen ve bize ula\u015fan insanlar ve \u015firketler.<\/p>\n<cite>Marco Evolini, Amerika ve Portekiz B\u00f6lge M\u00fcd\u00fcr\u00fc<\/cite><\/blockquote>\n\n\n\n<p>Bu i\u015fbirli\u011fi \u00f6l\u00e7\u00fclebilir sonu\u00e7lar verdi:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Geli\u015fmi\u015f G\u00f6r\u00fcn\u00fcrl\u00fck: PRNEWS.IO arac\u0131l\u0131\u011f\u0131yla yay\u0131nlanan makaleler Markit&#8217;in web sitesine ve LinkedIn sayfalar\u0131na daha fazla trafik \u00e7ekti.<\/li>\n\n\n\n<li>Geli\u015ftirilmi\u015f Etkile\u015fim: \u015eirketler i\u00e7erikleri g\u00f6r\u00fcnt\u00fcledikten sonra do\u011frudan Markit&#8217;e ula\u015fmaya ba\u015flad\u0131.<\/li>\n\n\n\n<li>Verimlilik Kazan\u0131mlar\u0131: PRNEWS.IO&#8217;nun kolayla\u015ft\u0131r\u0131lm\u0131\u015f ara\u00e7lar\u0131 Markit&#8217;e de\u011ferli zaman ve kaynak tasarrufu sa\u011flad\u0131.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Neden PRNEWS.IO?<\/h3>\n\n\n\n<p>Markit&#8217;in ekibi PRNEWS.IO&#8217;nun temel avantajlar\u0131n\u0131 vurgulad\u0131:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Basitlik ve Sezgisellik:<\/strong> Platformun kullan\u0131c\u0131 dostu aray\u00fcz\u00fc kampanyalar\u0131 y\u00f6netmeyi kolayla\u015ft\u0131rd\u0131.<\/li>\n\n\n\n<li><strong>Hedeflenen Eri\u015fim: <\/strong>PRNEWS.IO, \u00e7ok \u00e7e\u015fitli medya kurulu\u015flar\u0131na eri\u015fim sa\u011flayarak hedeflemede hassasiyet sa\u011flad\u0131.<\/li>\n\n\n\n<li><strong>G\u00fc\u00e7l\u00fc \u0130\u015fbirli\u011fi: <\/strong>PRNEWS.IO ekibi Markit&#8217;in ihtiya\u00e7lar\u0131n\u0131 derinlemesine anlad\u0131\u011f\u0131n\u0131 g\u00f6stererek verimli bir ortakl\u0131\u011f\u0131 te\u015fvik etti.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Sonu\u00e7: Ba\u015far\u0131 i\u00e7in Bir Model<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>PRNEWS.IO ile \u00e7al\u0131\u015fman\u0131z\u0131 kesinlikle tavsiye ederim \u00e7\u00fcnk\u00fc ihtiya\u00e7lar ve i\u015f hakk\u0131nda anla\u015f\u0131lm\u0131\u015f olma hissi var. Bunun \u00e7ok iyi bir i\u015fbirli\u011fi i\u00e7in sa\u011flam bir zemin olu\u015fturdu\u011funa inan\u0131yorum.<\/p>\n<cite>Marco Evolini, Amerika ve Portekiz B\u00f6lge M\u00fcd\u00fcr\u00fc<\/cite><\/blockquote>\n\n\n\n<p>Markit&#8217;in PRNEWS.IO ile ortakl\u0131\u011f\u0131, iyi e\u015fle\u015ftirilmi\u015f bir pazarlama \u00e7\u00f6z\u00fcm\u00fcn\u00fcn g\u00fcc\u00fcn\u00fc g\u00f6stermektedir. Markit, bu platformdan yararlanarak yaln\u0131zca ABD&#8217;deki marka g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131rmakla kalmad\u0131, ayn\u0131 zamanda di\u011fer pazarlara a\u00e7\u0131lmak i\u00e7in sa\u011flam bir temel att\u0131.<\/p>\n\n\n\n<style>\n#PRN-content-platform {\n\tbackground-image: url(\"https:\/\/prnews.io\/blog\/wp-content\/uploads\/2022\/11\/way-to-success.svg\");\n\tbackground-position: right bottom;\n\tbackground-repeat: no-repeat;\n\tbackground-size: 40%;\n}\n#PRN-content-platform-top {\n\tbackground: #f9f9f9;\n\tmargin-top: 10px;\n\tmargin-bottom: 20px;\n\tpadding: 10px 10px 0px 10px;\n\tborder-color: #CCC;\n\tborder-style: solid;\n\tborder-width: 2px;\n}\n#PRN-content-platform-btn\n{\n    font-weight: 400;\n    text-shadow: none;\n    font-family: Lora;\n\n}\n    \n<\/style>\n\n<div style=\"\" id=\"PRN-content-platform-top\"> \n<div id=\"PRN-content-platform\"> <h2>\u0130\u00e7erik Pazarlama Platformu<\/h2>\n\n\t<ul style=\"max-width: 62%px;\">\n\t\t<li>100.000&#8217;den fazla medya yay\u0131n\u0131;<\/li>\n\t\t<li>\u00fcr\u00fcn\u00fcn\u00fcze geri ba\u011flant\u0131lar al\u0131n;<\/li>\n\t\t<li>i\u00e7erik da\u011f\u0131t\u0131m\u0131 ile \u00f6l\u00e7ek \u00e7al\u0131\u015fmas\u0131.<\/li>\n\t<\/ul>\n    <div class=\"is-layout-flex wp-block-buttons\">\n<div class=\"wp-block-button has-custom-font-size is-style-fill has-medium-font-size\" id=\"PRN-content-platform-btn\"><a href=\"https:\/\/prnews.io\/tr\/signup\/\" class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" style=\"border-radius:6px;background-color:#ef3b52;margin-left: 34px;margin-bottom:30px;font-size:14px;line-height: 120%;\" id=\"blog-cta-button\">Kaydolun<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>M\u00fc\u015fteri hakk\u0131nda Merkezi Estonya&#8217;n\u0131n ba\u015fkenti Tallinn&#8217;de bulunan k\u00fcresel bir BT e-ticaret \u015firketi olan Markit, i\u015fletmelerin BT \u00fcr\u00fcnlerini tedarik etme y\u00f6ntemlerinde devrim yarat\u0131yor. \u015eirket, i\u015fletmelerin BT \u00fcr\u00fcnlerini verimli bir \u015fekilde sat\u0131n almalar\u0131n\u0131 sa\u011flayan ve temel operasyonlara odaklanmalar\u0131 i\u00e7in zaman kazand\u0131ran modern bir e-ticaret platformu sunuyor. Markit, ge\u00e7ti\u011fimiz 20 y\u0131l i\u00e7inde Balt\u0131k \u00fclkelerinden d\u00fcnya \u00e7ap\u0131nda 45 \u00fclkeye yay\u0131ld\u0131. K\u00fcresel geni\u015fleme stratejisinin bir par\u00e7as\u0131 olarak Markit, ba\u015fta rekabet\u00e7i ABD pazar\u0131 olmak \u00fczere yeni pazarlarda marka bilinirli\u011fi olu\u015fturma konusunda zorluklarla kar\u015f\u0131la\u015ft\u0131. Zorluk: Rekabet\u00e7i Bir Pazarda Pazarlama \u00c7\u00f6z\u00fcmlerine Y\u00f6n Vermek Markit yeni pazarlara a\u00e7\u0131l\u0131rken a\u015fa\u011f\u0131daki zorluklarla kar\u015f\u0131la\u015ft\u0131: \u00c7\u00f6z\u00fcm: PRNEWS.I PRNEWS.IO ile Ortakl\u0131k PRNEWS.IO ile i\u015fbirli\u011fi<\/p>\n","protected":false},"author":2,"featured_media":2936,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[851],"tags":[],"class_list":["post-2935","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases"],"aioseo_notices":[],"_links":{"self":[{"href":"\/tr\/blog\/wp-json\/wp\/v2\/posts\/2935","targetHints":{"allow":["GET"]}}],"collection":[{"href":"\/tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/tr\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"\/tr\/blog\/wp-json\/wp\/v2\/comments?post=2935"}],"version-history":[{"count":2,"href":"\/tr\/blog\/wp-json\/wp\/v2\/posts\/2935\/revisions"}],"predecessor-version":[{"id":2939,"href":"\/tr\/blog\/wp-json\/wp\/v2\/posts\/2935\/revisions\/2939"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/tr\/blog\/wp-json\/wp\/v2\/media\/2936"}],"wp:attachment":[{"href":"\/tr\/blog\/wp-json\/wp\/v2\/media?parent=2935"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/tr\/blog\/wp-json\/wp\/v2\/categories?post=2935"},{"taxonomy":"post_tag","embeddable":true,"href":"\/tr\/blog\/wp-json\/wp\/v2\/tags?post=2935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}