{"id":2925,"date":"2024-11-30T18:20:51","date_gmt":"2024-11-30T16:20:51","guid":{"rendered":"http:\/\/116.202.111.232\/tr\/blog\/?p=2925"},"modified":"2025-05-01T12:55:21","modified_gmt":"2025-05-01T10:55:21","slug":"frisor-case-study","status":"publish","type":"post","link":"\/tr\/blog\/frisor-case-study.html","title":{"rendered":"Frisor Berber D\u00fckkan\u0131n\u0131n Yerel Medyada Tan\u0131t\u0131m\u0131"},"content":{"rendered":"\n<p><strong>Genel Bak\u0131\u015f<\/strong><br>Ukrayna genelinde sekiz berber salonuna sahip bir franchise berber a\u011f\u0131 olan Frisor, Mykolaiv&#8217;de bir zorlukla kar\u015f\u0131la\u015ft\u0131. Salon \u015fehirde yaln\u0131zca iki ayd\u0131r faaliyet g\u00f6steriyordu ve yerel medyada dikkat \u00e7ekecek haber de\u011feri ta\u015f\u0131yan hikayelerden yoksundu. Bunun \u00fcstesinden gelmek i\u00e7in, i\u015fletmenin ses getirebilecek ve g\u00fc\u00e7l\u00fc bir yerel varl\u0131k olu\u015fturabilecek yenilik\u00e7i bir tan\u0131t\u0131m yakla\u015f\u0131m\u0131na ihtiyac\u0131 vard\u0131.<\/p>\n\n\n\n<p><strong>Kampanya Detaylar\u0131<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>B\u00fct\u00e7e:<\/strong> 150$<\/li>\n\n\n\n<li><strong>Hedef Kitle:<\/strong> 3,100 okuyucu<\/li>\n\n\n\n<li><strong>Sosyal Payla\u015f\u0131mlar:<\/strong> 105<\/li>\n\n\n\n<li><strong>Okuyucu Ba\u015f\u0131na Maliyet:<\/strong> 0,05 $<\/li>\n<\/ul>\n\n\n\n<p>Frisor, etkiyi en \u00fcst d\u00fczeye \u00e7\u0131karmak i\u00e7in yerel medya ve sosyal a\u011flardan yararlanan stratejik bir PR kampanyas\u0131 olu\u015fturmak \u00fczere <strong>PRNEWS.IO<\/strong> ile i\u015fbirli\u011fi yapt\u0131.<\/p>\n\n\n\n<p><strong>Zorluk<\/strong><br>Bu kampanyadan \u00f6nce Frisor&#8217;un yerel medyada pazarlama kampanyas\u0131 y\u00fcr\u00fctme deneyimi yoktu. Web varl\u0131klar\u0131 yaln\u0131zca sosyal medya profillerini ve bir YouTube kanal\u0131n\u0131 s\u00fcrd\u00fcrmeye dayan\u0131yordu ve bu da Mykolaiv salonlar\u0131na yaya trafi\u011fi \u00e7ekmek i\u00e7in yetersizdi. S\u0131n\u0131rl\u0131 zaman ve b\u00fct\u00e7eyle, g\u00f6r\u00fcn\u00fcrl\u00fck kazanmak ve hedef kitlelerinin ilgisini \u00e7ekmek i\u00e7in uygun maliyetli bir yola ihtiya\u00e7lar\u0131 vard\u0131.<\/p>\n\n\n\n<p><strong>Strateji<\/strong><br>PR kampanyas\u0131 cesur ve yarat\u0131c\u0131 bir takti\u011fe odakland\u0131: Mykolaiv&#8217;in ana yaya caddesi boyunca yerle\u015ftirilen \u015fehir \u0131\u015f\u0131\u011f\u0131 reklamlar\u0131 arac\u0131l\u0131\u011f\u0131yla rakipleri k\u0131zd\u0131rmak. K\u0131\u015fk\u0131rt\u0131c\u0131 reklamlar hemen tart\u0131\u015fmalara yol a\u00e7t\u0131 ve ilk tart\u0131\u015fmalar LiveJournal gibi platformlarda ortaya \u00e7\u0131kt\u0131. Bu payla\u015f\u0131mlar h\u0131zla Twitter ve Facebook dahil olmak \u00fczere sosyal medya a\u011flar\u0131na yay\u0131ld\u0131.<\/p>\n\n\n\n<p>Bu taktik yerel haber kurulu\u015flar\u0131n\u0131n da dikkatini \u00e7ekti. \u0130ki saat i\u00e7inde, \u00f6nde gelen yerel haber sitesi NikVesti \u201c<a href=\"https:\/\/nikvesti.com\/news\/politics\/87751\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Frisor Berber D\u00fckkan\u0131 Rakiplerini Mykolaiv&#8217;de Reklamlarla Trolledi<\/a>\u201d ba\u015fl\u0131kl\u0131 bir makale yay\u0131nlad\u0131. Bu haber kampanyan\u0131n eri\u015fim alan\u0131n\u0131 geni\u015fletti ve Frisor&#8217;\u0131n g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc \u00f6nemli \u00f6l\u00e7\u00fcde art\u0131rd\u0131.<\/p>\n\n\n\n<p><strong>\u00d6nemli Sonu\u00e7lar<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>3.100 Okuyucu:<\/strong> Makale yerel kitleler taraf\u0131ndan b\u00fcy\u00fck ilgi g\u00f6rd\u00fc.<\/li>\n\n\n\n<li><strong>105 Sosyal Payla\u015f\u0131m:<\/strong> Kampanya sosyal medyada aktif olarak tart\u0131\u015f\u0131ld\u0131 ve payla\u015f\u0131ld\u0131, bu da etkisini art\u0131rd\u0131.<\/li>\n\n\n\n<li><strong>Fikir \u00d6nderi Kat\u0131l\u0131m\u0131: <\/strong>Toplamda 13.000&#8217;den fazla takip\u00e7isi olan influencer&#8217;lar kampanyayla etkile\u015fime ge\u00e7erek g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc daha da art\u0131rd\u0131.<\/li>\n\n\n\n<li><strong>Okuyucu Ba\u015f\u0131na Maliyet:<\/strong> Okuyucu ba\u015f\u0131na sadece 0,05 ABD dolar\u0131 maliyetle, kampanya kayda de\u011fer bir maliyet verimlili\u011fi g\u00f6sterdi.<\/li>\n<\/ul>\n\n\n\n<p><strong>Etki ve Faydalar<\/strong><br>Kampanyan\u0131n ba\u015far\u0131s\u0131 medyada yer almakla s\u0131n\u0131rl\u0131 kalmad\u0131. Sonu\u00e7 olarak<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Uygulama \u0130ndirmelerinde Art\u0131\u015f:<\/strong> Mykolaiv&#8217;deki salonun Android ve iOS uygulamalar\u0131n\u0131n indirilmesinde art\u0131\u015f g\u00f6r\u00fcld\u00fc; bu da m\u00fc\u015fteri etkile\u015fimi i\u00e7in \u00f6nemli bir \u00f6l\u00e7\u00fctt\u00fc.<\/li>\n\n\n\n<li><strong>Geli\u015ftirilmi\u015f Marka Bilinirli\u011fi: <\/strong>Yerel medyadaki tan\u0131t\u0131m, Frisor&#8217;un b\u00f6lgedeki marka varl\u0131\u011f\u0131n\u0131 g\u00fc\u00e7lendirdi ve franchise geni\u015flemesinin \u00f6n\u00fcn\u00fc a\u00e7t\u0131.<\/li>\n\n\n\n<li><strong>Toplumda V\u0131z\u0131lt\u0131:<\/strong> Kampanyan\u0131n yarat\u0131c\u0131 yakla\u015f\u0131m\u0131 geni\u015f \u00e7apl\u0131 tart\u0131\u015fmalara yol a\u00e7arak Frisor&#8217;un yerel pazarda cesur ve yenilik\u00e7i bir oyuncu olarak tan\u0131nmas\u0131n\u0131 sa\u011flad\u0131.<\/li>\n<\/ul>\n\n\n\n<p>Frisor&#8217;un kurucusu Dmitry Verhovetskiy kampanyan\u0131n uzun vadeli de\u011ferini vurgulad\u0131:<br><em>\u201cKamu yararlar\u0131 sadece yeni m\u00fc\u015fterilerle \u00f6l\u00e7\u00fclmez. B\u00f6lgelerdeki tan\u0131t\u0131m ve marka bilinirli\u011fi, franchise&#8217;\u0131 \u00fclkenin di\u011fer b\u00f6lgelerinde de geni\u015fletmemize yard\u0131mc\u0131 oluyor.\u201d<\/em><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full\"><img decoding=\"async\" width=\"200\" height=\"150\" src=\"\/tr\/blog\/wp-content\/uploads\/2024\/11\/verhovetskyj-200x150-1.jpg\" alt=\"\" class=\"wp-image-2926\" srcset=\"\/tr\/blog\/wp-content\/uploads\/2024\/11\/verhovetskyj-200x150-1.jpg 200w, \/tr\/blog\/wp-content\/uploads\/2024\/11\/verhovetskyj-200x150-1-150x113.jpg 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/figure>\n<\/div>\n\n\n<p><strong>M\u00fc\u015fteri G\u00f6r\u00fc\u015fleri<\/strong><br>Frisor Mykolaiv&#8217;in \u00dcst Y\u00f6neticisi Natalia Gudimenko kampanyan\u0131n verimlili\u011finin alt\u0131n\u0131 \u00e7izdi:<br><em>\u201cTelif hakk\u0131 reklamlar\u0131n\u0131n aksine, web&#8217;deki bir temas\u0131n maliyetini tek bir kuru\u015fa indirebiliriz: kampanya bize okuyucu ba\u015f\u0131na 0.05 dolara mal oldu.\u201d<\/em><\/p>\n\n\n\n<p>NikVesti&#8217;nin Genel Yay\u0131n Y\u00f6netmeni Oleg Derenyuga ise kampanyan\u0131n yarat\u0131c\u0131l\u0131\u011f\u0131n\u0131 \u00f6vd\u00fc:<br><em>\u201cBu harika bir pazarlama hamlesiydi, ak\u0131ll\u0131ca bir tepkiydi. Pazarlamada iyi hamleler bilgi ile te\u015fvik edilmelidir.\u201d<\/em><\/p>\n\n\n\n<p><strong>Sonraki Ad\u0131mlar<\/strong><br>Kampanyan\u0131n ba\u015far\u0131s\u0131n\u0131n ard\u0131ndan Frisor, ivmeyi korumak ve marka bilinirli\u011fini art\u0131rmaya devam etmek i\u00e7in b\u00f6lgesel pazarlarda d\u00fczenli PR giri\u015fimleri ba\u015flatmay\u0131 planl\u0131yor.<\/p>\n\n\n\n<p><strong>Sonu\u00e7<\/strong><br>Frisor&#8217;un Mykolaiv&#8217;deki kampanyas\u0131, k\u00fc\u00e7\u00fck i\u015fletmelerin s\u0131n\u0131rl\u0131 bir b\u00fct\u00e7eyle bile etkili sonu\u00e7lar elde etmek i\u00e7in yarat\u0131c\u0131 halkla ili\u015fkiler stratejilerini nas\u0131l kullanabilece\u011fini g\u00f6steriyor. PRNEWS.IO&#8217;nun deste\u011fiyle Frisor, ba\u015flang\u0131\u00e7ta haber de\u011feri ta\u015f\u0131yan i\u00e7erik eksikli\u011fini, yerel toplumu b\u00fcy\u00fcleyen ve \u00f6l\u00e7\u00fclebilir ticari faydalar sa\u011flayan ilgi \u00e7ekici bir hikayeye d\u00f6n\u00fc\u015ft\u00fcrd\u00fc.<\/p>\n\n\n\n<style>\n#PRN-content-platform {\n\tbackground-image: url(\"https:\/\/prnews.io\/blog\/wp-content\/uploads\/2022\/11\/way-to-success.svg\");\n\tbackground-position: right bottom;\n\tbackground-repeat: no-repeat;\n\tbackground-size: 40%;\n}\n#PRN-content-platform-top {\n\tbackground: #f9f9f9;\n\tmargin-top: 10px;\n\tmargin-bottom: 20px;\n\tpadding: 10px 10px 0px 10px;\n\tborder-color: #CCC;\n\tborder-style: solid;\n\tborder-width: 2px;\n}\n#PRN-content-platform-btn\n{\n    font-weight: 400;\n    text-shadow: none;\n    font-family: Lora;\n\n}\n    \n<\/style>\n\n<div style=\"\" id=\"PRN-content-platform-top\"> \n<div id=\"PRN-content-platform\"> <h2>\u0130\u00e7erik Pazarlama Platformu<\/h2>\n\n\t<ul style=\"max-width: 62%px;\">\n\t\t<li>100.000&#8217;den fazla medya yay\u0131n\u0131;<\/li>\n\t\t<li>\u00fcr\u00fcn\u00fcn\u00fcze geri ba\u011flant\u0131lar al\u0131n;<\/li>\n\t\t<li>i\u00e7erik da\u011f\u0131t\u0131m\u0131 ile \u00f6l\u00e7ek \u00e7al\u0131\u015fmas\u0131.<\/li>\n\t<\/ul>\n    <div class=\"is-layout-flex wp-block-buttons\">\n<div class=\"wp-block-button has-custom-font-size is-style-fill has-medium-font-size\" id=\"PRN-content-platform-btn\"><a href=\"https:\/\/prnews.io\/tr\/signup\/\" class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" style=\"border-radius:6px;background-color:#ef3b52;margin-left: 34px;margin-bottom:30px;font-size:14px;line-height: 120%;\" id=\"blog-cta-button\">Kaydolun<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Genel Bak\u0131\u015fUkrayna genelinde sekiz berber salonuna sahip bir franchise berber a\u011f\u0131 olan Frisor, Mykolaiv&#8217;de bir zorlukla kar\u015f\u0131la\u015ft\u0131. Salon \u015fehirde yaln\u0131zca iki ayd\u0131r faaliyet g\u00f6steriyordu ve yerel medyada dikkat \u00e7ekecek haber de\u011feri ta\u015f\u0131yan hikayelerden yoksundu. Bunun \u00fcstesinden gelmek i\u00e7in, i\u015fletmenin ses getirebilecek ve g\u00fc\u00e7l\u00fc bir yerel varl\u0131k olu\u015fturabilecek yenilik\u00e7i bir tan\u0131t\u0131m yakla\u015f\u0131m\u0131na ihtiyac\u0131 vard\u0131. Kampanya Detaylar\u0131 Frisor, etkiyi en \u00fcst d\u00fczeye \u00e7\u0131karmak i\u00e7in yerel medya ve sosyal a\u011flardan yararlanan stratejik bir PR kampanyas\u0131 olu\u015fturmak \u00fczere PRNEWS.IO ile i\u015fbirli\u011fi yapt\u0131. ZorlukBu kampanyadan \u00f6nce Frisor&#8217;un yerel medyada pazarlama kampanyas\u0131 y\u00fcr\u00fctme deneyimi yoktu. Web varl\u0131klar\u0131 yaln\u0131zca sosyal medya profillerini ve bir YouTube kanal\u0131n\u0131 s\u00fcrd\u00fcrmeye<\/p>\n","protected":false},"author":2,"featured_media":2927,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[851],"tags":[],"class_list":["post-2925","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases"],"aioseo_notices":[],"_links":{"self":[{"href":"\/tr\/blog\/wp-json\/wp\/v2\/posts\/2925","targetHints":{"allow":["GET"]}}],"collection":[{"href":"\/tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/tr\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"\/tr\/blog\/wp-json\/wp\/v2\/comments?post=2925"}],"version-history":[{"count":2,"href":"\/tr\/blog\/wp-json\/wp\/v2\/posts\/2925\/revisions"}],"predecessor-version":[{"id":2995,"href":"\/tr\/blog\/wp-json\/wp\/v2\/posts\/2925\/revisions\/2995"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/tr\/blog\/wp-json\/wp\/v2\/media\/2927"}],"wp:attachment":[{"href":"\/tr\/blog\/wp-json\/wp\/v2\/media?parent=2925"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/tr\/blog\/wp-json\/wp\/v2\/categories?post=2925"},{"taxonomy":"post_tag","embeddable":true,"href":"\/tr\/blog\/wp-json\/wp\/v2\/tags?post=2925"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}