{"id":2912,"date":"2024-11-30T17:53:19","date_gmt":"2024-11-30T15:53:19","guid":{"rendered":"http:\/\/116.202.111.232\/tr\/blog\/?p=2912"},"modified":"2025-05-27T22:48:25","modified_gmt":"2025-05-27T20:48:25","slug":"alpha-serve-case-study","status":"publish","type":"post","link":"\/tr\/blog\/alpha-serve-case-study.html","title":{"rendered":"Alpha Serve Ba\u015far\u0131 Hikayesi: Sat\u0131\u015flar\u0131 Art\u0131ran Ba\u015far\u0131l\u0131 Bir \u00dcr\u00fcn Lansman\u0131 Nas\u0131l Yap\u0131l\u0131r?"},"content":{"rendered":"\n<p>Avrupa ve ABD pazarlar\u0131nda 15 y\u0131l\u0131 a\u015fk\u0131n deneyime sahip bir yaz\u0131l\u0131m geli\u015ftirme \u015firketi olan <a href=\"https:\/\/www.alphaservesp.com\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Alpha Serve<\/a>, hizmet tabanl\u0131 projelerden \u00fcr\u00fcn geli\u015ftirmeye ba\u015far\u0131l\u0131 bir ge\u00e7i\u015f yapt\u0131. \u015eirket \u00fc\u00e7 y\u0131l \u00f6nce Atlassian pazar yeri i\u00e7in eklentilere odaklanmaya ba\u015flad\u0131; bu karar k\u0131sa s\u00fcrede olduk\u00e7a k\u00e2rl\u0131 oldu\u011funu kan\u0131tlad\u0131.<\/p>\n\n\n\n<p>Alpha Serve Strateji Direkt\u00f6r\u00fc Anna Odrinskaya, \u201cPazar yerlerinin potansiyeli bizim i\u00e7in \u00e7ok a\u00e7\u0131kt\u0131,\u201d diyor. \u201cAtlassian pazaryeri i\u00e7in \u00e7e\u015fitli \u00fcr\u00fcnler \u00e7\u0131karmaya ba\u015flad\u0131k ve \u0130\u015f Zekas\u0131 ve Veri Analiti\u011fi segmenti ola\u011fan\u00fcst\u00fc sonu\u00e7lar verdi. Bu da istikrarl\u0131 bir gelir elde etmemizi ve ServiceNow ve Shopify gibi di\u011fer pazarlara a\u00e7\u0131lmam\u0131z\u0131 sa\u011flad\u0131.\u201d<\/p>\n\n\n\n<p>Yenilik\u00e7i \u00fcr\u00fcnleri piyasaya s\u00fcrme konusundaki ba\u015far\u0131lar\u0131na ra\u011fmen ekip, b\u00fcy\u00fcmeyi s\u00fcrd\u00fcrmek i\u00e7in stratejik pazarlaman\u0131n \u00f6nemini fark etti. Ba\u015flang\u0131\u00e7ta kurumsal bloglar\u0131 i\u00e7in makalelere odaklanarak i\u00e7erik pazarlamas\u0131na yat\u0131r\u0131m yapt\u0131lar, ancak daha geni\u015f bir kitleye ula\u015fman\u0131n ve \u00f6nde gelen sekt\u00f6r ve i\u015f medyas\u0131nda yer alman\u0131n bir yolunu bulmalar\u0131 gerekiyordu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Alpha Serve PR Ajanslar\u0131 Yerine Neden PRNEWS.IO&#8217;yu Se\u00e7ti?<\/h3>\n\n\n\n<p>Alpha Serve, \u00e7e\u015fitli nedenler \u00f6ne s\u00fcrerek geleneksel PR ajanslar\u0131yla \u00e7al\u0131\u015fmamay\u0131 tercih etti:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kaynak Yo\u011funlu\u011fu:<\/strong> D\u0131\u015f uzmanlarla i\u015fbirli\u011fi yapmak, \u00f6zellikle \u00fcr\u00fcnlerinin ni\u015f niteli\u011fi ve PR firmalar\u0131ndaki s\u0131k personel de\u011fi\u015fimi g\u00f6z \u00f6n\u00fcne al\u0131nd\u0131\u011f\u0131nda, genellikle \u00f6nemli bir zaman yat\u0131r\u0131m\u0131 gerektirir.<\/li>\n\n\n\n<li><strong>Net Hedefler: <\/strong>Ekibin her bir \u00fcr\u00fcn\u00fcn tan\u0131t\u0131m\u0131 i\u00e7in iyi tan\u0131mlanm\u0131\u015f bir vizyonu vard\u0131 ve tam olarak hangi medya kurulu\u015flar\u0131n\u0131 hedeflemek istediklerini biliyorlard\u0131.<\/li>\n\n\n\n<li><strong>\u015eirket \u0130\u00e7i Yetenek: <\/strong>Halihaz\u0131rda yetenekli metin yazarlar\u0131na sahip olan Alpha Serve, tam hizmet PR ajans\u0131 paketlerine \u00f6deme yapman\u0131n \u00e7ok az de\u011feri oldu\u011funu g\u00f6rd\u00fc.<\/li>\n<\/ul>\n\n\n\n<p>Alpha Serve, \u00e7abalar\u0131n\u0131 kolayla\u015ft\u0131rmak ve m\u00fczakereler, izleme ve idari g\u00f6revlerde zaman kazanmak i\u00e7in sponsorlu yay\u0131nlar i\u00e7in \u201ctek durak noktas\u0131\u201d olan PRNEWS.IO&#8217;ya y\u00f6neldi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Hedefli Pazarlama i\u00e7in PRNEWS.IO&#8217;dan Yararlanma<\/h3>\n\n\n\n<p>PRNEWS.IO, Alpha Serve&#8217;e \u00fc\u00e7\u00fcnc\u00fc taraf yay\u0131nlar\u0131 y\u00f6netmek i\u00e7in kapsaml\u0131 bir platform sa\u011flad\u0131. \u015eirket, geni\u015f dizini sayesinde ilgili kitlelere, SEO dostu do-follow ba\u011flant\u0131lara ve trafik kaynaklar\u0131, kategoriler ve b\u00f6lgesel eri\u015fim gibi ayr\u0131nt\u0131l\u0131 \u00f6l\u00e7\u00fcmlere sahip ni\u015f medya kurulu\u015flar\u0131na eri\u015fti.<\/p>\n\n\n\n<p>Bir Alpha Serve temsilcisi, \u201cPRNEWS.IO&#8217;nun gezinme ve filtreleme ara\u00e7lar\u0131, ihtiya\u00e7lar\u0131m\u0131za uygun medyay\u0131 belirlememizi kolayla\u015ft\u0131rd\u0131,\u201d dedi. \u201cLojisti\u011fi PRNEWS.IO&#8217;ya b\u0131rak\u0131rken, \u00f6nemli olana -\u00fcr\u00fcnlerimiz i\u00e7in g\u00f6r\u00fcn\u00fcrl\u00fck olu\u015fturmaya- odaklanabildik.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sonu\u00e7lar: Geli\u015fmi\u015f G\u00f6r\u00fcn\u00fcrl\u00fck ve B\u00fcy\u00fcme<\/h3>\n\n\n\n<p>PRNEWS.IO&#8217;yu kullanan Alpha Serve, sekt\u00f6r\u00fcn \u00f6nde gelen medya kurulu\u015flar\u0131na ba\u015far\u0131l\u0131 bir \u015fekilde makaleler yerle\u015ftirerek yeni \u00fcr\u00fcnleri hakk\u0131nda fark\u0131ndal\u0131k yaratt\u0131. Bu yerle\u015ftirmeler web sitesi trafi\u011finin artmas\u0131na, profesyonel camiada marka bilinirli\u011finin y\u00fckselmesine ve daha g\u00fc\u00e7l\u00fc bir \u00e7evrimi\u00e7i varl\u0131\u011fa yol a\u00e7t\u0131.<\/p>\n\n\n\n<p>PRNEWS.IO, yay\u0131n s\u00fcrecini basitle\u015ftirerek ve i\u015f ili\u015fkilerinde \u015feffafl\u0131k sunarak Alpha Serve&#8217;in pazarlama hedeflerine verimli ve etkili bir \u015fekilde ula\u015fmas\u0131n\u0131 sa\u011flad\u0131.<\/p>\n\n\n\n<p>Alpha Serve gibi \u015firketler i\u00e7in \u00f6l\u00e7eklenebilir, uygun maliyetli pazarlama \u00e7\u00f6z\u00fcmleri bulmak kritik \u00f6nem ta\u015f\u0131yor ve PRNEWS.IO, b\u00fcy\u00fcme ve ba\u015far\u0131ya giden yolculuklar\u0131nda \u00f6nemli bir ortak oldu\u011funu kan\u0131tlad\u0131.<\/p>\n\n\n\n<style>\n#PRN-content-platform {\n\tbackground-image: url(\"https:\/\/prnews.io\/blog\/wp-content\/uploads\/2022\/11\/way-to-success.svg\");\n\tbackground-position: right bottom;\n\tbackground-repeat: no-repeat;\n\tbackground-size: 40%;\n}\n#PRN-content-platform-top {\n\tbackground: #f9f9f9;\n\tmargin-top: 10px;\n\tmargin-bottom: 20px;\n\tpadding: 10px 10px 0px 10px;\n\tborder-color: #CCC;\n\tborder-style: solid;\n\tborder-width: 2px;\n}\n#PRN-content-platform-btn\n{\n    font-weight: 400;\n    text-shadow: none;\n    font-family: Lora;\n\n}\n    \n<\/style>\n\n<div style=\"\" id=\"PRN-content-platform-top\"> \n<div id=\"PRN-content-platform\"> <h2>\u0130\u00e7erik Pazarlama Platformu<\/h2>\n\n\t<ul style=\"max-width: 62%px;\">\n\t\t<li>100.000&#8217;den fazla medya yay\u0131n\u0131;<\/li>\n\t\t<li>\u00fcr\u00fcn\u00fcn\u00fcze geri ba\u011flant\u0131lar al\u0131n;<\/li>\n\t\t<li>i\u00e7erik da\u011f\u0131t\u0131m\u0131 ile \u00f6l\u00e7ek \u00e7al\u0131\u015fmas\u0131.<\/li>\n\t<\/ul>\n    <div class=\"is-layout-flex wp-block-buttons\">\n<div class=\"wp-block-button has-custom-font-size is-style-fill has-medium-font-size\" id=\"PRN-content-platform-btn\"><a href=\"https:\/\/prnews.io\/tr\/signup\/\" class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" style=\"border-radius:6px;background-color:#ef3b52;margin-left: 34px;margin-bottom:30px;font-size:14px;line-height: 120%;\" id=\"blog-cta-button\">Kaydolun<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Avrupa ve ABD pazarlar\u0131nda 15 y\u0131l\u0131 a\u015fk\u0131n deneyime sahip bir yaz\u0131l\u0131m geli\u015ftirme \u015firketi olan Alpha Serve, hizmet tabanl\u0131 projelerden \u00fcr\u00fcn geli\u015ftirmeye ba\u015far\u0131l\u0131 bir ge\u00e7i\u015f yapt\u0131. \u015eirket \u00fc\u00e7 y\u0131l \u00f6nce Atlassian pazar yeri i\u00e7in eklentilere odaklanmaya ba\u015flad\u0131; bu karar k\u0131sa s\u00fcrede olduk\u00e7a k\u00e2rl\u0131 oldu\u011funu kan\u0131tlad\u0131. Alpha Serve Strateji Direkt\u00f6r\u00fc Anna Odrinskaya, \u201cPazar yerlerinin potansiyeli bizim i\u00e7in \u00e7ok a\u00e7\u0131kt\u0131,\u201d diyor. \u201cAtlassian pazaryeri i\u00e7in \u00e7e\u015fitli \u00fcr\u00fcnler \u00e7\u0131karmaya ba\u015flad\u0131k ve \u0130\u015f Zekas\u0131 ve Veri Analiti\u011fi segmenti ola\u011fan\u00fcst\u00fc sonu\u00e7lar verdi. Bu da istikrarl\u0131 bir gelir elde etmemizi ve ServiceNow ve Shopify gibi di\u011fer pazarlara a\u00e7\u0131lmam\u0131z\u0131 sa\u011flad\u0131.\u201d Yenilik\u00e7i \u00fcr\u00fcnleri piyasaya s\u00fcrme konusundaki ba\u015far\u0131lar\u0131na ra\u011fmen ekip, b\u00fcy\u00fcmeyi<\/p>\n","protected":false},"author":2,"featured_media":2913,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[851],"tags":[],"class_list":["post-2912","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases"],"aioseo_notices":[],"_links":{"self":[{"href":"\/tr\/blog\/wp-json\/wp\/v2\/posts\/2912","targetHints":{"allow":["GET"]}}],"collection":[{"href":"\/tr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/tr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/tr\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"\/tr\/blog\/wp-json\/wp\/v2\/comments?post=2912"}],"version-history":[{"count":1,"href":"\/tr\/blog\/wp-json\/wp\/v2\/posts\/2912\/revisions"}],"predecessor-version":[{"id":2914,"href":"\/tr\/blog\/wp-json\/wp\/v2\/posts\/2912\/revisions\/2914"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/tr\/blog\/wp-json\/wp\/v2\/media\/2913"}],"wp:attachment":[{"href":"\/tr\/blog\/wp-json\/wp\/v2\/media?parent=2912"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/tr\/blog\/wp-json\/wp\/v2\/categories?post=2912"},{"taxonomy":"post_tag","embeddable":true,"href":"\/tr\/blog\/wp-json\/wp\/v2\/tags?post=2912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}