{"id":4713,"date":"2022-07-19T23:10:00","date_gmt":"2022-07-19T21:10:00","guid":{"rendered":"\/blog\/?p=4713"},"modified":"2024-09-03T11:27:08","modified_gmt":"2024-09-03T09:27:08","slug":"guerilla-marketing","status":"publish","type":"post","link":"\/sk\/blog\/guerilla-marketing.html","title":{"rendered":"Guerilla marketing: \u010co je to a ako funguje"},"content":{"rendered":"\n\n\n<p class=\"wp-block-paragraph\">Reklamy rast\u00fa r\u00fdchlym tempom, preto\u017ee online obchodn\u00edci robia v\u0161etko pre to, aby pril\u00e1kali z\u00e1kazn\u00edkov, ale s roz\u0161iruj\u00facou sa reklamnou praxou vznikaj\u00fa v tomto procese mnoh\u00e9 probl\u00e9my. V\u00fdskumy ukazuj\u00fa, \u017ee v priemere je \u010dlovek denne vystaven\u00fd 5000 reklam\u00e1m na internete.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V d\u00f4sledku tohto mas\u00edvneho pr\u00edlevu rekl\u00e1m sa u \u013eud\u00ed vyvinula tzv. reklamn\u00e1 slepota, ke\u010f bannery a slogany u\u017e nemaj\u00fa tak\u00fd \u00fa\u010dinok ako predt\u00fdm. V takomto konkuren\u010dnom svete podnikania je \u0165a\u017ek\u00e9 udr\u017ea\u0165 pozornos\u0165 \u013eud\u00ed. Guerilla marketing sa preto stal pre zna\u010dky univerz\u00e1lnym rie\u0161en\u00edm, ako zauja\u0165 cie\u013eov\u00fa skupinu prostredn\u00edctvom kreat\u00edvnych a inovat\u00edvnych n\u00e1padov, a \u00fa\u010dinne pom\u00e1ha prekona\u0165 typick\u00e9 reklamy konkurencie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u010co je guerilla marketing<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Guerilla marketing je propag\u00e1cia tovaru a slu\u017eieb, ktor\u00e1 sa uskuto\u010d\u0148uje neobvykl\u00fdmi, kreat\u00edvnymi a p\u00fatav\u00fdmi sp\u00f4sobmi. T\u00fdmto pr\u00edstupom mo\u017eno dosiahnu\u0165 nasleduj\u00face ciele:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>upozorni\u0165 na produkt prostredn\u00edctvom kreativity, ne\u0161tandardn\u00fdch prezent\u00e1ci\u00ed a humoru<\/li>\n\n\n\n<li>zv\u00fd\u0161i\u0165 rozpoznate\u013enos\u0165 zna\u010dky a vytvori\u0165 tak firemn\u00fa identitu<\/li>\n\n\n\n<li>odl\u00ed\u0161i\u0165 sa od konkurencie<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Tento pojem sa objavil v roku 1984, ke\u010f ho predstavil Jay Conrad Levinson, spisovate\u013e a kreat\u00edvny riadite\u013e reklamnej agent\u00fary. Spo\u010diatku za\u010dal sk\u00faman\u00edm umiestnenia tla\u010dov\u00edn na miestach s potenci\u00e1lnou cie\u013eovou skupinou. Napr\u00edklad propaga\u010dn\u00e9 let\u00e1ky s in\u00fdmi v\u00fdrobkami spolo\u010dnosti boli umiestnen\u00e9 vo vn\u00fatri obalov s podobn\u00fdmi v\u00fdrobkami. Postupom \u010dasu sa v\u0161ak objavili kreat\u00edvnej\u0161ie a \u00fa\u010dinnej\u0161ie sp\u00f4soby oslovovania \u013eud\u00ed prostredn\u00edctvom guerilla marketingu.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p><strong>Guerilla marketing<\/strong> je strat\u00e9gia, pri ktorej organiz\u00e1cia vyu\u017e\u00edva techniky up\u00fatania pozornosti a neobvykl\u00fa komunik\u00e1ciu na propag\u00e1ciu predmetu alebo subjektu.<\/p><\/blockquote><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Kone\u010dn\u00fd cie\u013e v\u0161etk\u00fdch typov marketingu je, samozrejme, rovnak\u00fd &#8211; z\u00edska\u0165 viac z\u00e1kazn\u00edkov a zv\u00fd\u0161i\u0165 predaj a zisk, ale guerilla marketing m\u00e1 svoje vlastn\u00e9 \u0161pecifick\u00e9 vlastnosti. Skvel\u00fdmi pr\u00edkladmi m\u00f4\u017eu by\u0165:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cielenie na \u0161irok\u00e9 publikum<\/strong>. V\u00e4\u010d\u0161ina met\u00f3d GM neznamen\u00e1 \u00fazke zacielenie, ale sk\u00f4r brokov\u00fd pr\u00edstup, aby sa o produkte alebo zna\u010dke dozvedelo \u010do najviac \u013eud\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pochopenie kr\u00e1tkodob\u00e9ho \u00fa\u010dinku<\/strong>. Hype v m\u00e9di\u00e1ch a na soci\u00e1lnych sie\u0165ach m\u00f4\u017ee vytvori\u0165 siln\u00fd n\u00e1rast n\u00e1v\u0161tevnosti a \u010fal\u0161\u00edch ukazovate\u013eov, ale spravidla nie je dlhodob\u00fd. Bez typick\u00fdch met\u00f3d propag\u00e1cie, ako s\u00fa SEO, kontextov\u00e1 reklama, spr\u00e1va komunity a \u010fal\u0161ie, pravdepodobne nedosiahnete seri\u00f3zne dlhodob\u00e9 v\u00fdsledky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>N\u00edzke n\u00e1klady na reklamu<\/strong>. Klasick\u00fd guerilla marketing zah\u0155\u0148a men\u0161ie invest\u00edcie pe\u0148az\u00ed alebo niekedy dokonca bezplatn\u00fa reklamu. Je lacnej\u0161\u00ed ako tradi\u010dn\u00fd marketing, preto\u017ee sa zameriava viac na dosah ako na frekvenciu, ke\u010f\u017ee v\u00e4\u010d\u0161ina zna\u010diek, ve\u013ek\u00fdch aj mal\u00fdch, sa sna\u017e\u00ed z\u00edska\u0165 pozornos\u0165 potenci\u00e1lnych z\u00e1kazn\u00edkov.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Napr. spolo\u010dnos\u0165 Procter &amp; Gamble &#8211; ktor\u00e1 nama\u013eovala priechod pre chodcov \u017eiarivo bielou farbou a pou\u017eila imid\u017e p\u00e1na \u010cist\u00e9ho, na to vynalo\u017eila ve\u013emi m\u00e1lo pe\u0148az\u00ed, ale v\u00fdsledok si v\u0161imli tis\u00edce potenci\u00e1lnych z\u00e1kazn\u00edkov.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>Guerilla marketing je \u0161irok\u00fd pojem pou\u017e\u00edvan\u00fd na ozna\u010denie kreat\u00edvnych pr\u00edstupov k tradi\u010dn\u00fdm marketingov\u00fdm taktik\u00e1m.<\/p><\/blockquote><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">K\u013e\u00fa\u010dovou v\u00fdhodou guerilla marketingu je schopnos\u0165 vynikn\u00fa\u0165 nad konkurenciou, pri\u010dom sa \u0161ikovne vyh\u00fdba reklame alebo <a href=\"https:\/\/www.nngroup.com\/articles\/banner-blindness-old-and-new-findings\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">bannerovej slepote<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na druhej strane m\u00f4\u017ee by\u0165 ve\u013ekou nev\u00fdhodou GM to, \u017ee neexistuje \u017eiadna z\u00e1ruka v\u00fdsledkov. Kampa\u0148 nemus\u00ed by\u0165 v\u00f4bec \u00faspe\u0161n\u00e1, aj ke\u010f sa zd\u00e1, \u017ee v\u0161etko bolo premyslen\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jedn\u00fdm zauj\u00edmav\u00fdm bodom v s\u00favislosti s \u00faspe\u0161n\u00fdmi guerilla marketingov\u00fdmi kampa\u0148ami je, \u017ee je \u0165a\u017ek\u00e9 zopakova\u0165 pou\u017eitie rovnakej strat\u00e9gie viackr\u00e1t. Prv\u00fdkr\u00e1t to zvykne dobre fungova\u0165 najm\u00e4 kv\u00f4li faktoru novosti alebo skuto\u010dnosti, \u017ee to bolo nejak\u00fdm sp\u00f4sobom neo\u010dak\u00e1van\u00e9 alebo p\u00fataj\u00face pozornos\u0165. Po tom, ako vy\u0161\u0161ie uveden\u00e9 vyprch\u00e1, je ve\u013emi mal\u00e1 \u0161anca, \u017ee kampa\u0148 dostane druh\u00fd dych.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Guerilla marketing mo\u017eno rozdeli\u0165 na nieko\u013eko typov.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Vir\u00e1lny<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Cie\u013eom vir\u00e1lneho marketingu je vyvola\u0165 siln\u00fa emocion\u00e1lnu reakciu a oslovi\u0165 \u010do najv\u00e4\u010d\u0161\u00ed po\u010det \u013eud\u00ed. O\u010dak\u00e1va sa, \u017ee pou\u017e\u00edvatelia bud\u00fa ochotne zdie\u013ea\u0165 obsah alebo reklamn\u00e9 posolstvo, \u010d\u00edm sa zn\u00e1sob\u00ed po\u010det zobrazen\u00ed, reakci\u00ed a povedomie o zna\u010dke. Na tento \u00fa\u010del m\u00f4\u017eu spolo\u010dnosti vyu\u017e\u00edva\u0165 r\u00f4zne form\u00e1ty, ako napr: Vide\u00e1 na YouTube, pr\u00edspevky na soci\u00e1lnych sie\u0165ach, obr\u00e1zky (m\u00e9my), \u010dl\u00e1nky na blogu, flashmoby a hry.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Poburuj\u00face<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Toto mo\u017eno zaradi\u0165 do podtypu vir\u00e1lneho marketingu. Jeho tvorcovia zvy\u010dajne pou\u017e\u00edvaj\u00fa explicitn\u00e9, sexu\u00e1lne t\u00e9my a titulky, ktor\u00e9 s\u00fa na hranici tabu. Vhodn\u00fdm form\u00e1tom m\u00f4\u017eu by\u0165 vide\u00e1, humorn\u00e9 ske\u010de aj fotografie. Hlavn\u00fdm cie\u013eom je z\u00edska\u0165 ve\u013ek\u00fa odozvu publika a chu\u0165 diskutova\u0165\/debatova\u0165 o obsahu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na jednej strane &#8211; publik\u00e1cie v m\u00e9di\u00e1ch, m\u00e9my na soci\u00e1lnych sie\u0165ach, spom\u00ednanie zna\u010dky a zvy\u0161uj\u00faca sa rozpoznate\u013enos\u0165, na druhej strane &#8211; ods\u00fadenie, a verejn\u00e9 pohor\u0161enie. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Skryt\u00e9<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Skryt\u00fd Guerilla marketing, zn\u00e1my aj ako nat\u00edvna reklama, je nen\u00e1padn\u00e1 alebo nen\u00e1padn\u00e1 ponuka produktu alebo slu\u017eby. Tento pr\u00edstup tie\u017e pom\u00e1ha ob\u00eds\u0165 bannerov\u00fa slepotu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jednou z t\u00fdchto skryt\u00fdch met\u00f3d je zv\u00fd\u0161enie po\u010dtu recenzi\u00ed a koment\u00e1rov na soci\u00e1lnych sie\u0165ach, f\u00f3rach alebo blogoch. \u010eal\u0161\u00edm sp\u00f4sobom je spolupr\u00e1ca s blogermi. TikTok a YouTube \u010dasto poskytuj\u00fa recenzie kozmetiky, spotrebi\u010dov a in\u00fdch predmetov, \u010do je v\u00fdborn\u00fd pr\u00edklad skryt\u00e9ho GM. Niekedy autori obsahu jednoducho umiestnia cielen\u00fd produkt do pozadia reklamy, \u010do sa be\u017ene ozna\u010duje ako product placement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Spolupr\u00e1ca (Collaborations)&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Je to \u0161t\u00fdl, pri ktorom sa dve spolo\u010dnosti spoja s cie\u013eom zauja\u0165 z\u00e1kazn\u00edkov s n\u00e1dejou, \u017ee obe dok\u00e1\u017eu zv\u00fd\u0161i\u0165 predaj a d\u00f4veryhodnos\u0165 svojich produktov.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ambientn\u00fd marketing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ambientn\u00fd marketing je interakcia s publikom prostredn\u00edctvom prvkov v jeho okol\u00ed, ako s\u00fa autobusov\u00e9 zast\u00e1vky, lavi\u010dky a in\u00e9 zna\u010dkov\u00e9 predmety. Ide o relat\u00edvne nov\u00fd smer v guerilla marketingu.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/KnextuoRxd3jSaC8Vw24JmYoPJ7XYyDgD2_JKTR_72ChpVEZ0PL71q1Pv7sOGBFRpiuWd09QgGucmRptAk4O57o7bg30Pd7ec2wsQGTUIwHPVUFwXQiyqr6Z_6AQLDA-P_o0Bbfo\" alt=\"\"\/><figcaption class=\"wp-element-caption\"><em>ALEBO IN\u00dd PR\u00cdKLAD, ZNA\u010cKA HODINIEK NAMALOVALA POVRCHY NA RU\u010cI\u010cKY, ABY VYPADALI AKO HODINKY. KA\u017dD\u00dd CESTUJ\u00daCI, KTOR\u00dd JE N\u00daTEN\u00dd &#8220;VYSK\u00da\u0160A\u0164 SI&#8221; HODINKY, BUDE SI CHCIE\u0164 JEDN\u00c9 K\u00daPI\u0164.<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Skvel\u00fdm pr\u00edkladom je t\u00e1to fotografia, na ktorej hodin\u00e1rska spolo\u010dnos\u0165 vytvorila dr\u017eadl\u00e1 pre letiskov\u00e9 kyvadlov\u00e9 autobusy, ktor\u00e9 boli navrhnut\u00e9 s obr\u00e1zkom hodiniek. Potenci\u00e1lni z\u00e1kazn\u00edci si tak mohli simulovane pozrie\u0165, ako by konkr\u00e9tne propagovan\u00e9 hodinky vyzerali na ich ruke.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Online a offline<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Marketingov\u00e9 aktivity mo\u017eno rozdeli\u0165 pod\u013ea sp\u00f4sobu ich propag\u00e1cie, ktor\u00fd sa del\u00ed na dva typy &#8211; online a offline.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Online<\/td><td>Offline<\/td><\/tr><tr><td>Vir\u00e1lny obsah (vide\u00e1, infografiky, obr\u00e1zky, m\u00e9my, testy, piesne &#8211; \u010doko\u013evek, \u010do up\u00fata pozornos\u0165 z\u00e1kazn\u00edkov, aby sa o to podelili s ostatn\u00fdmi).<\/td><td>Jedine\u010dn\u00e1 reklama na autobusov\u00fdch zast\u00e1vkach, na frekventovan\u00fdch miestach a na uniform\u00e1ch zamestnancov.<\/td><\/tr><tr><td>Skryt\u00e1 reklama od blogerov, influencerov a in\u00fdch zn\u00e1mych \u013eud\u00ed, ako aj recenzie produktov.<\/td><td>Z\u00e1pisn\u00edk s nejak\u00fdmi zna\u010dkov\u00fdmi drobnos\u0165ami zadarmo.<\/td><\/tr><tr><td>Vykon\u00e1vanie interakt\u00edvnych podujat\u00ed s cenami. Napr\u00edklad vyhlasovanie v\u00fdziev na podporu zna\u010diek na TikToku a in\u00fdch platform\u00e1ch soci\u00e1lnych m\u00e9di\u00ed.<\/td><td>Dar\u010deky, akcie a spolupr\u00e1ce.<\/td><\/tr><tr><td>Ocenenia produktov, diskusie na soci\u00e1lnych sie\u0165ach a f\u00f3rach, ako aj koment\u00e1re k tematick\u00fdm a propaga\u010dn\u00fdm \u010dl\u00e1nkom.<\/td><td>Branding verejn\u00fdch zariaden\u00ed.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pre koho je guerilla marketing vhodn\u00fd?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aj ke\u010f je guerilla marketing vo v\u00e4\u010d\u0161ine \u010dl\u00e1nkov prezentovan\u00fd ako lacn\u00fd (bezplatn\u00fd) a ve\u013emi \u00fa\u010dinn\u00fd sp\u00f4sob propag\u00e1cie, mali by ste si uvedomi\u0165 jeho \u0161pecifik\u00e1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vir\u00e1lny obsah, neobvykl\u00e1 reklama a v\u00fdzvy s\u00fa n\u00e1stroje, ktor\u00e9 m\u00f4\u017eu prinies\u0165 dobr\u00fd, ale kr\u00e1tkodob\u00fd efekt. A ak spolo\u010dnos\u0165 nepracuje komplexne v r\u00f4znych oblastiach (optimaliz\u00e1cia pre vyh\u013ead\u00e1va\u010de, e-mailov\u00fd marketing, SMM a in\u00e9), je nepravdepodobn\u00e9, \u017ee si udr\u017e\u00ed va\u0161e publikum a poskytne dlhodob\u00e9 v\u00fdsledky.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ak teda uva\u017eujeme o guerilla marketingu, je lep\u0161ie ho pova\u017eova\u0165 sk\u00f4r za doplnkov\u00fd n\u00e1stroj ne\u017e za hlavn\u00fd. To znamen\u00e1, \u017ee by sa mal vysk\u00fa\u0161a\u0165 vtedy, ke\u010f sa firme u\u017e dar\u00ed s webovou str\u00e1nkou, produktom, z\u00e1kazn\u00edckym servisom at\u010f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dal\u0161\u00edm d\u00f4le\u017eit\u00fdm bodom je nedostato\u010dne presn\u00e9 zacielenie a vplyv na \u0161irok\u00e9 publikum. V\u00e4\u010d\u0161ina met\u00f3d GM bude teda vhodn\u00e1 napr\u00edklad na propag\u00e1ciu FMCG (r\u00fdchloobr\u00e1tkov\u00e9ho spotrebn\u00e9ho tovaru), ale nie niektor\u00fdch \u00fazkych \u0161pecialistov.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Naviac je potrebn\u00e9 ma\u0165 na pam\u00e4ti, \u017ee nie ka\u017ed\u00fd guerilla marketing je lacn\u00fd alebo bezplatn\u00fd. Ak si chcete objedna\u0165 recenziu produktu alebo umiestnenie produktu u zn\u00e1meho blogera s ve\u013ek\u00fdm publikom, m\u00f4\u017eete potrebova\u0165 viac ako 1000 dol\u00e1rov.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><!-- Shortcode [ctanew] does not exist --><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">PR a marketingov\u00ed experti o Guerilla marketingu<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"500\" src=\"\/blog\/wp-content\/uploads\/2022\/07\/1557694276330.jpeg\" alt=\"\" class=\"wp-image-5678\" style=\"width:199px;height:199px\" srcset=\"\/sk\/blog\/wp-content\/uploads\/2022\/07\/1557694276330.jpeg 500w, \/sk\/blog\/wp-content\/uploads\/2022\/07\/1557694276330-300x300.jpeg 300w, \/sk\/blog\/wp-content\/uploads\/2022\/07\/1557694276330-150x150.jpeg 150w, \/sk\/blog\/wp-content\/uploads\/2022\/07\/1557694276330-480x480.jpeg 480w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.linkedin.com\/in\/robert-zeglinski\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Robert Zeglinski<\/a>, Managing Editor &amp; Researcher&nbsp;at&nbsp;<a href=\"https:\/\/breakingmuscle.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">BreakingMuscle<\/a>:&nbsp;Reverzn\u00e9 graffiti je ekologick\u00e9<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Reverzn\u00e9 graffiti bolo pod\u013ea m\u00f4jho n\u00e1zoru jedn\u00fdm z na\u0161ich naj\u00faspe\u0161nej\u0161\u00edch projektov guerilla marketingu. Je to najekologickej\u0161\u00ed sp\u00f4sob, ako sp\u00f4sobi\u0165 \u0161kodu. Umiest\u0148ovanie graffiti na s\u00fakromn\u00fd majetok je jednozna\u010dne protiz\u00e1konn\u00e9, ale mnoh\u00ed \u013eudia s\u00fa tolerantnej\u0161\u00ed, ke\u010f je nama\u013eovan\u00e9 na verejnom priestranstve, najm\u00e4 ak ide o kr\u00e1snu n\u00e1stenn\u00fa ma\u013ebu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reverzn\u00e9 graffiti alebo &#8220;\u010dist\u00e9&#8221; graffiti zah\u0155\u0148a \u0161abl\u00f3nu, elektrick\u00fd um\u00fdvac\u00ed stroj a trochu pr\u00e1ce, hoci o \u0148om vie len m\u00e1lo \u013eud\u00ed. T\u00fato met\u00f3du u\u017e nieko\u013eko rokov pou\u017e\u00edvaj\u00fa zn\u00e1me zna\u010dky ako Domino&#8217;s Pizza, Starbucks a Ajax. Ide o jednu z najekologickej\u0161\u00edch techn\u00edk guerilla marketingu, preto\u017ee na jej vytvorenie nie je potrebn\u00fd papier, atrament ani farba. Udr\u017eate\u013en\u00e9 zna\u010dky, ktor\u00e9 chc\u00fa up\u00fata\u0165 pozornos\u0165 a z\u00e1rove\u0148 zosta\u0165 vern\u00e9 svojim ide\u00e1lom, m\u00f4\u017eu zv\u00e1\u017ei\u0165 t\u00fato mo\u017enos\u0165.&#8221;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img decoding=\"async\" width=\"390\" height=\"392\" src=\"\/blog\/wp-content\/uploads\/2022\/07\/Ross_Kernez_.jpeg\" alt=\"\" class=\"wp-image-5695\" style=\"width:204px;height:205px\" srcset=\"\/sk\/blog\/wp-content\/uploads\/2022\/07\/Ross_Kernez_.jpeg 390w, \/sk\/blog\/wp-content\/uploads\/2022\/07\/Ross_Kernez_-298x300.jpeg 298w, \/sk\/blog\/wp-content\/uploads\/2022\/07\/Ross_Kernez_-150x150.jpeg 150w\" sizes=\"(max-width: 390px) 100vw, 390px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.linkedin.com\/in\/ross-kernez\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Ross Kernez<\/a>, ved\u00faci digit\u00e1lnej marketingovej strat\u00e9gie v <a href=\"https:\/\/rossk.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Ross Kernez Consulting<\/a>:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Jednou z guerilla <a href=\"https:\/\/rankvise.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">marketingov\u00fdch kampan\u00ed<\/a>, ktor\u00e9 sme s moj\u00edm t\u00edmom v minulosti riadili, bolo vytvorenie pr\u00edspevku na soci\u00e1lnych sie\u0165ach, na ktorom bol len QR k\u00f3d. Najali sme si anim\u00e1torov, aby okolo QR k\u00f3du vytvorili zauj\u00edmav\u00fa grafiku s\u00favisiacu s podnikan\u00edm klienta bez uvedenia ak\u00fdchko\u013evek inform\u00e1ci\u00ed. M\u00f4j klient ho zverejnil prostredn\u00edctvom svojich platforiem a \u0161\u00edril sa v r\u00f4znych online komunit\u00e1ch. QR k\u00f3d viedol k z\u013eave na produkty m\u00f4jho klienta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To zv\u00fd\u0161ilo ich metriky zapojenia o osem percent, \u010d\u00edm sa zv\u00fd\u0161ila expoz\u00edcia zna\u010dky a pou\u017e\u00edvatelia sa premenili na jedine\u010dn\u00fdch n\u00e1v\u0161tevn\u00edkov ich str\u00e1nky. V\u00fdsledkom bolo zdvojn\u00e1sobenie ich online predaja a zv\u00fd\u0161enie ziskovej mar\u017ee.&#8221;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img decoding=\"async\" width=\"255\" height=\"300\" src=\"\/blog\/wp-content\/uploads\/2022\/07\/Joe-Troyer-ReviewGrower.jpg\" alt=\"\" class=\"wp-image-5671\" style=\"width:195px;height:229px\" srcset=\"\/sk\/blog\/wp-content\/uploads\/2022\/07\/Joe-Troyer-ReviewGrower.jpg 255w, \/sk\/blog\/wp-content\/uploads\/2022\/07\/Joe-Troyer-ReviewGrower-128x150.jpg 128w\" sizes=\"(max-width: 255px) 100vw, 255px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.linkedin.com\/in\/joe-troyer-b0a9ba6\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Joe Troyer<\/a>, CEO &amp; Growth Advisor v <a href=\"https:\/\/reviewgrower.com\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ReviewGrower<\/a>:<br>Vlastn\u00e9 n\u00e1lepky s\u00fa flexibiln\u00e9<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Vlastn\u00e9 n\u00e1lepky boli pod\u013ea m\u00f4jho n\u00e1zoru naj\u00fa\u010dinnej\u0161\u00edm n\u00e1strojom guerilla marketingu v na\u0161ej praxi. Niektor\u00e9 n\u00e1lepky s\u00fa \u00faspe\u0161nej\u0161ie ako in\u00e9, ke\u010f s\u00fa aplikovan\u00e9 na verejn\u00fdch alebo s\u00fakromn\u00fdch miestach.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nieko\u013ek\u00fdm zna\u010dk\u00e1m sa to podarilo, zatia\u013e \u010do in\u00e9 si vopred vy\u017eiadali povolenie od majite\u013eov nehnute\u013enost\u00ed. Pokia\u013e ide o zvy\u0161ovanie povedomia o zna\u010dke, n\u00e1lepky na mieru s\u00fa z\u00e1bavnou a kreat\u00edvnou mo\u017enos\u0165ou. Spolo\u010dnosti ako Axe, Pedigree a Frontline vyu\u017eili t\u00fato strat\u00e9giu s ve\u013ek\u00fdm efektom.&#8221;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"\/blog\/wp-content\/uploads\/2022\/07\/1516155750143.jpeg\" alt=\"\" class=\"wp-image-5692\" srcset=\"\/sk\/blog\/wp-content\/uploads\/2022\/07\/1516155750143.jpeg 200w, \/sk\/blog\/wp-content\/uploads\/2022\/07\/1516155750143-150x150.jpeg 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.linkedin.com\/in\/paigearnoffenn\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Paige Arnof-Fenn<\/a>, zakladate\u013eka a gener\u00e1lna riadite\u013eka spolo\u010dnosti Mavens and Moguls:<\/strong><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Pred 20 rokmi som v Cambridge, MA, zalo\u017eila glob\u00e1lnu firmu na budovanie zna\u010dky a marketing, ale roky predt\u00fdm, ke\u010f som nast\u00fapila do spolo\u010dnosti Zipcar ako prv\u00e1 ved\u00faca marketingu, sme z\u00edskavali peniaze a nemali sme \u017eiadny rozpo\u010det, tak\u017ee som musela by\u0165 ve\u013emi \u0161ikovn\u00e1 a vynaliezav\u00e1, aby som na\u0161la \u013eud\u00ed, ktor\u00ed sa zaregistruj\u00fa, a stala som sa dobrou v guerilla marketingu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nemal som ani peniaze na naj\u00edmanie \u013eud\u00ed, tak\u017ee som na\u0161im \u010dlenom pon\u00fakol jedin\u00fa menu, ktor\u00fa som mal, bezplatn\u00fd kredit na jazdu za ka\u017ed\u00fa hodinu, ktor\u00fa mi pom\u00f4\u017eu t\u00fdm, \u017ee sa z\u00fa\u010dastnia pouli\u010dn\u00fdch trhov a festivalov a bud\u00fa st\u00e1\u0165 ved\u013ea jedn\u00e9ho z na\u0161ich \u00e1ut ozdoben\u00fdch h\u00e9liov\u00fdmi bal\u00f3nmi a rozd\u00e1va\u0165 bezplatn\u00e9 poh\u013eadnice, ktor\u00e9 som si dal vytla\u010di\u0165 online a ktor\u00e9 pon\u00fakali bezplatn\u00e9 sk\u00fa\u0161obn\u00e9 \u010dlenstvo na vstup. Mal som arm\u00e1du \u013eud\u00ed, ktor\u00ed n\u00e1m chceli pom\u00f4c\u0165 k \u00faspechu, a nakoniec odpracovali ka\u017ed\u00fd mesiac dos\u0165 hod\u00edn na to, aby mohli jazdi\u0165 zadarmo t\u00fdm, \u017ee n\u00e1m pom\u00e1hali r\u00e1s\u0165. Na podujatiach po celom meste sa objavovali na\u0161e aut\u00e1!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chipotle bol u\u017e na za\u010diatku zn\u00e1my t\u00fdm, \u017ee bol ve\u013emi vydaren\u00fd, kreat\u00edvny a vynaliezav\u00fd, pokia\u013e ide o jeho kup\u00f3nov\u00e9 obr\u00fasky, poh\u00e1re at\u010f. s potla\u010dou marketingov\u00fdch posolstiev a z\u00e1bavn\u00fdch faktov. Mysl\u00edm, \u017ee ich kup\u00f3nov\u00e9 mince na burrito zadarmo e\u0161te st\u00e1le n\u00e1jdete na eBay!&#8221;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"448\" height=\"448\" src=\"\/blog\/wp-content\/uploads\/2022\/07\/1516350732701.jpeg\" alt=\"\" class=\"wp-image-5698\" style=\"width:190px;height:190px\" srcset=\"\/sk\/blog\/wp-content\/uploads\/2022\/07\/1516350732701.jpeg 448w, \/sk\/blog\/wp-content\/uploads\/2022\/07\/1516350732701-300x300.jpeg 300w, \/sk\/blog\/wp-content\/uploads\/2022\/07\/1516350732701-150x150.jpeg 150w\" sizes=\"(max-width: 448px) 100vw, 448px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.linkedin.com\/in\/mark-weiser-66a1928\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Mark Weiser<\/a>, majite\u013e <a href=\"https:\/\/www.shakerattlerollpianos.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Shake Rattle &amp; amp; Roll Pianos<\/a>:<br><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nekedy mus\u00edme na propag\u00e1ciu na\u0161ej zna\u010dky pou\u017ei\u0165 to, \u010do je dostupn\u00e9 na ulici. Na\u0161\u0165astie pre n\u00e1s NYC ka\u017edoro\u010dne v lete rozmiest\u0148uje po meste desiatky klav\u00edrov v r\u00e1mci programu SING FOR HOPE, kde si be\u017en\u00ed Newyor\u010dania m\u00f4\u017eu sadn\u00fa\u0165 a zabavi\u0165 sa. Pre n\u00e1s je to bezplatn\u00e1 reklama.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pravidelne posielame na\u0161ich \u00fa\u010dinkuj\u00facich k t\u00fdmto klav\u00edrom, ktor\u00e9 sa nach\u00e1dzaj\u00fa na miestach s vysokou n\u00e1v\u0161tevnos\u0165ou (napr\u00edklad Times Square), a nech\u00e1vame okoloid\u00facich spieva\u0165 tie najpopul\u00e1rnej\u0161ie piesne, ak\u00e9 si len dok\u00e1\u017eete predstavi\u0165 (Piano Man, Don&#8217;t Stop Believin&#8217; at\u010f.) Rozd\u00e1vame l\u00edstky s po\u017eiadavkami, aby \u013eudia nap\u00edsali svoje ob\u013e\u00faben\u00e9 piesne, a samozrejme, na konci je nap\u00edsan\u00e1 na\u0161a str\u00e1nka na odnesenie. Okrem toho zaka\u017ed\u00fdm skon\u010d\u00edme tak, \u017ee chyt\u00edme nov\u00fdch sledovate\u013eov, nov\u00fdch kupcov l\u00edstkov a nov\u00e9 obchodn\u00e9 kontakty.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"750\" src=\"\/blog\/wp-content\/uploads\/2022\/07\/Ellie-Shippey-HEADSHOT.jpg\" alt=\"\" class=\"wp-image-5668\" style=\"width:184px;height:184px\" srcset=\"\/sk\/blog\/wp-content\/uploads\/2022\/07\/Ellie-Shippey-HEADSHOT.jpg 750w, \/sk\/blog\/wp-content\/uploads\/2022\/07\/Ellie-Shippey-HEADSHOT-300x300.jpg 300w, \/sk\/blog\/wp-content\/uploads\/2022\/07\/Ellie-Shippey-HEADSHOT-150x150.jpg 150w, \/sk\/blog\/wp-content\/uploads\/2022\/07\/Ellie-Shippey-HEADSHOT-480x480.jpg 480w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.linkedin.com\/in\/eleanor-shippey-6624a3203\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Ellie Shippey<\/a>, \u0161pecialista digit\u00e1lneho marketingu v <a href=\"https:\/\/www.luminapro.co\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Lumina<\/a>: Estetick\u00e9 vir\u00e1lne vide\u00e1<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Strat\u00e9gie guerilla marketingu mojej spolo\u010dnosti zaznamenali ve\u013ek\u00fd \u00faspech s pou\u017eit\u00edm vir\u00e1lnych vide\u00ed vytvoren\u00fdch na\u0161\u00edm intern\u00fdm t\u00edmom. Taktika online guerilla marketingu Creative Viral Video pre\u0161la za posledn\u00fdch nieko\u013eko rokov dlh\u00fa cestu a dok\u00e1zala pritiahnu\u0165 publikum.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vir\u00e1lny film vyroben\u00fd mojou spolo\u010dnos\u0165ou bol vyu\u017eit\u00fd napr\u00edklad ako reklama na YouTube a in\u00fdch platform\u00e1ch soci\u00e1lnych m\u00e9di\u00ed. Zlo\u017eit\u00e9 video sme premenili na od\u013eah\u010den\u00fa par\u00f3diu na\u0161ich ka\u017edodenn\u00fdch zvykov. Guerilla marketing sa vo ve\u013ekej miere spolieha na vir\u00e1lne vide\u00e1.&#8221;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"450\" src=\"\/blog\/wp-content\/uploads\/2022\/07\/Max-Whiteside-Headshot.jpg\" alt=\"\" class=\"wp-image-5669\" style=\"width:181px;height:181px\" srcset=\"\/sk\/blog\/wp-content\/uploads\/2022\/07\/Max-Whiteside-Headshot.jpg 450w, \/sk\/blog\/wp-content\/uploads\/2022\/07\/Max-Whiteside-Headshot-300x300.jpg 300w, \/sk\/blog\/wp-content\/uploads\/2022\/07\/Max-Whiteside-Headshot-150x150.jpg 150w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.linkedin.com\/in\/maxwhiteside\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Max Whiteside<\/a>, SEO &amp; Content Lead v <a href=\"https:\/\/breakingmuscle.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Breaking Muscle<\/a><\/strong>:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Spolo\u010dnos\u0165 Frontline vyr\u00e1ba pr\u00edpravky na prevenciu proti blch\u00e1m a klie\u0161\u0165om u psov. Je to firma, ktor\u00e1 pou\u017e\u00edva techniky partiz\u00e1nskeho marketingu, ktor\u00e9 s\u00fa \u00faplne \u00fa\u010dinn\u00e9. Svoj obraz roz\u0161\u00edrili po celej podlahe preplnen\u00e9ho priestoru.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Byli si vedom\u00ed toho, \u017ee niektor\u00ed \u013eudia bud\u00fa prech\u00e1dza\u0165 cez tento priestor, zatia\u013e \u010do in\u00ed si ho bud\u00fa pozera\u0165 z horn\u00fdch poschod\u00ed budovy alebo zo schodov, \u010d\u00edm vznikne dojem, \u017ee na psov \u00fato\u010dia muchy, hoci v skuto\u010dnosti to boli \u013eudia stojaci na tomto poschod\u00ed. Je to fantastick\u00e1 met\u00f3da, ako vzbudi\u0165 z\u00e1ujem.&#8221;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"\/blog\/wp-content\/uploads\/2022\/07\/1642534502181.jpeg\" alt=\"\" class=\"wp-image-5673\" style=\"width:190px;height:190px\" srcset=\"\/sk\/blog\/wp-content\/uploads\/2022\/07\/1642534502181.jpeg 800w, \/sk\/blog\/wp-content\/uploads\/2022\/07\/1642534502181-300x300.jpeg 300w, \/sk\/blog\/wp-content\/uploads\/2022\/07\/1642534502181-150x150.jpeg 150w, \/sk\/blog\/wp-content\/uploads\/2022\/07\/1642534502181-768x768.jpeg 768w, \/sk\/blog\/wp-content\/uploads\/2022\/07\/1642534502181-480x480.jpeg 480w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.linkedin.com\/in\/sofia-voudouroglou\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Sofia Voudouroglou<\/a> Content Marketing Executive v <a href=\"https:\/\/teemill.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Teemill<\/a><\/strong>:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Jeden z na\u0161ich najlep\u0161\u00edch obchodov pou\u017eil TikTok na rozbehnutie svojho podnikania. Uverej\u0148ovan\u00edm jednoduch\u00fdch vide\u00ed nad trendovou hudbou uk\u00e1zali nieko\u013eko k\u00faskov, ktor\u00e9 tvorili cool outfity &#8211; a jeden z k\u00faskov bol v\u017edy od ich vlastnej zna\u010dky. Jedno z ich vide\u00ed sa stalo vir\u00e1lnym a z\u00edskalo 350-tis\u00edc viden\u00ed. V nasleduj\u00facom mesiaci zaznamenali 34x viac n\u00e1v\u0161tev na svojej str\u00e1nke &#8211; a uskuto\u010dnili 39x viac predajov ako zvy\u010dajne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vytvoren\u00edm outfitov\u00fdch vide\u00ed, ktor\u00e9 odr\u00e1\u017eali \u0161t\u00fdl ich zna\u010dky, sa im podarilo vytvori\u0165 konzistentn\u00fd branding, ktor\u00fd potom mohli prenies\u0165 na svoje webov\u00e9 str\u00e1nky. Z\u00e1kazn\u00edcky z\u00e1\u017eitok je konzistentn\u00fd od zobrazenia prv\u00e9ho TikToku a\u017e po n\u00e1kup tovaru. Platformy soci\u00e1lnych m\u00e9di\u00ed s\u00fa zak\u00f3dovan\u00e9 tak, aby poskytovali obsah t\u00fdm, ktor\u00fdm sa bude p\u00e1\u010di\u0165. Vyu\u017eitie tohto algoritmu pre v\u00e1s ako majite\u013ea podniku znamen\u00e1, \u017ee m\u00f4\u017eete oslovi\u0165 svoje publikum bez toho, aby ste museli plati\u0165 za reklamu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dospievaj\u00faci tr\u00e1via na TikToku ka\u017ed\u00fd de\u0148 viac ako hodinu a pol. Je to miesto, kde sa sp\u00e1jaj\u00fa so svetom a svojimi rovesn\u00edkmi. Algoritmus TikTok je predov\u0161etk\u00fdm jedine\u010dne dobr\u00fd v tom, \u017ee \u013eu\u010fom zobrazuje to, \u010do chc\u00fa vidie\u0165. Tak\u017ee ke\u010f odhal\u00edte, &#8220;\u010do t\u00edned\u017eerov zauj\u00edma, m\u00f4\u017eete ich oslovi\u0165 priamo tam, kde s\u00fa. A v tak\u00fdchto pr\u00edpadoch m\u00f4\u017eete na tomto trhu postavi\u0165 cel\u00fd svoj biznis.&#8221;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"\/blog\/wp-content\/uploads\/2022\/07\/profile-200x200-1.png\" alt=\"\" class=\"wp-image-5703\" srcset=\"\/sk\/blog\/wp-content\/uploads\/2022\/07\/profile-200x200-1.png 200w, \/sk\/blog\/wp-content\/uploads\/2022\/07\/profile-200x200-1-150x150.png 150w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/twitter.com\/bramjansen87?lang=en\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Bram Jansen<\/a>, hlavn\u00fd redaktor &amp; spoluzakladate\u013e <a href=\"https:\/\/vpnalert.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">VPNAlert<\/a>: \u0160abl\u00f3nov\u00e9 graffiti<br><\/strong>Aj ke\u010f je \u0161abl\u00f3nov\u00e9 graffiti podstatne men\u0161ie ako n\u00e1stenn\u00e9 ma\u013eby, veril by som, \u017ee je jednoduch\u0161ie a v\u00fdhodnej\u0161ie, preto\u017ee sa rob\u00ed na mal\u00fdch miestach na r\u00f4znych miestach v kr\u00e1tkom \u010dase.<br>T\u00fato met\u00f3du si osvojili podniky, aby pon\u00fakli svoje v\u00fdrobky a slu\u017eby na existuj\u00facom trhu. Mo\u017eno ste boli svedkami toho, ako fotografi zhroma\u017edili skupinu subjektov na ur\u010denom mieste pre svoje fotografick\u00e9 a videografick\u00e9 kampane.<br>Flash mob je vynikaj\u00faca guerilla marketingov\u00e1 strat\u00e9gia, ktor\u00e1 okam\u017eite up\u00fata pozornos\u0165 publika. V\u00e4\u010d\u0161ina os\u00f4b, ktor\u00e9 p\u00f3zuj\u00fa pre flash moby, s\u00fa celebrity a n\u00e1hodn\u00e9 osoby, ktor\u00e9 sa radi z\u00fa\u010dast\u0148uj\u00fa.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"\/blog\/wp-content\/uploads\/2022\/07\/Brady-McAninch-HM-Attorneys.jpg\" alt=\"\" class=\"wp-image-5706\" style=\"width:198px;height:198px\" srcset=\"\/sk\/blog\/wp-content\/uploads\/2022\/07\/Brady-McAninch-HM-Attorneys.jpg 500w, \/sk\/blog\/wp-content\/uploads\/2022\/07\/Brady-McAninch-HM-Attorneys-300x300.jpg 300w, \/sk\/blog\/wp-content\/uploads\/2022\/07\/Brady-McAninch-HM-Attorneys-150x150.jpg 150w, \/sk\/blog\/wp-content\/uploads\/2022\/07\/Brady-McAninch-HM-Attorneys-480x480.jpg 480w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.linkedin.com\/in\/brady-mcaninch-j-d-2604999\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Brady McAninch<\/a>, zakladate\u013e &amp; v\u00fdkonn\u00fd riadite\u013e (CEO) spolo\u010dnosti <a href=\"https:\/\/www.hm-attorneys.com\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">HM-Attorneys<\/a>: Sekera guerilla marketingov\u00e1 kampa\u0148<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00e1to \u0161ikovn\u00e1 guerilla marketingov\u00e1 kampa\u0148 spolo\u010dnosti Axe pod\u013ea m\u00f4jho n\u00e1zoru urobila z nie\u010doho v\u0161edn\u00e9ho z\u00e1bavu a vzru\u0161enie. Spolo\u010dnos\u0165 Axe nalepila n\u00e1lepky zobrazuj\u00face \u017eeny, ktor\u00e9 prenasleduj\u00fa mu\u017ea, na v\u00fdstupn\u00e9 tabule metra a in\u00fdch verejn\u00fdch miest. Up\u00fatala tak pozornos\u0165 \u013eud\u00ed po\u010das najnudnej\u0161\u00edch a najfrustruj\u00facej\u0161\u00edch \u010dast\u00ed d\u0148a. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00e1to kampa\u0148 je \u00faspe\u0161n\u00e1, preto\u017ee poskytuje publiku nie\u010do, \u010do ho m\u00f4\u017ee zauj\u00edma\u0165, o \u010dom m\u00f4\u017ee diskutova\u0165 so svojimi priate\u013emi a na \u010dom sa m\u00f4\u017ee po\u010das d\u0148a smia\u0165. T\u00e1to kampa\u0148 tie\u017e zd\u00f4raz\u0148uje d\u00f4le\u017eitos\u0165 pou\u017e\u00edvania v\u00fdrobkov Axe, ktor\u00e9 pri\u0165ahuj\u00fa \u017eeny a dobre vo\u0148aj\u00fa.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"248\" height=\"248\" src=\"\/blog\/wp-content\/uploads\/2022\/07\/Tiffanyy.png\" alt=\"\" class=\"wp-image-5713\" style=\"width:204px;height:204px\" srcset=\"\/sk\/blog\/wp-content\/uploads\/2022\/07\/Tiffanyy.png 248w, \/sk\/blog\/wp-content\/uploads\/2022\/07\/Tiffanyy-150x150.png 150w\" sizes=\"(max-width: 248px) 100vw, 248px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.linkedin.com\/in\/tiff-payne\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Tiffany Payne<\/a>, ved\u00faca oddelenia marketingu <a href=\"https:\/\/www.replaceyourdoc.com\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Vymenujte si svoje doklady<\/a>: Tyskie Beer z\u00edskava rukov\u00e4\u0165 pre pivn\u00e9 kr\u010dahy<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je to zn\u00e1ma zna\u010dka piva v Po\u013esku. T\u00edto jednotlivci nama\u013eovali pivn\u00e9 kr\u010dahy v bl\u00edzkosti sklenen\u00fdch k\u013eu\u010diek dver\u00ed. Je nepohodln\u00e9 si ho nev\u0161\u00edma\u0165 kv\u00f4li tomu, ako bol umiestnen\u00fd. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cie\u013eom je zanecha\u0165 v klientoch trval\u00fd dojem, ktor\u00fd sa nezd\u00e1 by\u0165 vyn\u00faten\u00fd alebo vytvoren\u00fd v snahe. Okrem toho ukazuje, \u017ee ak dok\u00e1\u017eete prepoji\u0165 svoj koncept s potrebami cie\u013eovej skupiny, m\u00f4\u017ee sa \u013eahko zaradi\u0165 medzi najlep\u0161ie pr\u00edklady guerilla marketingu.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"372\" src=\"\/blog\/wp-content\/uploads\/2022\/07\/Tyskie-Beer-Gets-the-Handle-for-Beer-Mugs.jpeg\" alt=\"Tyskie Beer Gets the Handle for Beer Mugs guerilla marketing.\" class=\"wp-image-5727\" srcset=\"\/sk\/blog\/wp-content\/uploads\/2022\/07\/Tyskie-Beer-Gets-the-Handle-for-Beer-Mugs.jpeg 672w, \/sk\/blog\/wp-content\/uploads\/2022\/07\/Tyskie-Beer-Gets-the-Handle-for-Beer-Mugs-300x166.jpeg 300w, \/sk\/blog\/wp-content\/uploads\/2022\/07\/Tyskie-Beer-Gets-the-Handle-for-Beer-Mugs-150x83.jpeg 150w, \/sk\/blog\/wp-content\/uploads\/2022\/07\/Tyskie-Beer-Gets-the-Handle-for-Beer-Mugs-480x266.jpeg 480w\" sizes=\"(max-width: 672px) 100vw, 672px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"\/blog\/wp-content\/uploads\/2022\/07\/Considered-Content.jpg\" alt=\"\" class=\"wp-image-5716\" style=\"width:202px;height:202px\" srcset=\"\/sk\/blog\/wp-content\/uploads\/2022\/07\/Considered-Content.jpg 800w, \/sk\/blog\/wp-content\/uploads\/2022\/07\/Considered-Content-300x300.jpg 300w, \/sk\/blog\/wp-content\/uploads\/2022\/07\/Considered-Content-150x150.jpg 150w, \/sk\/blog\/wp-content\/uploads\/2022\/07\/Considered-Content-768x768.jpg 768w, \/sk\/blog\/wp-content\/uploads\/2022\/07\/Considered-Content-480x480.jpg 480w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.linkedin.com\/in\/jayball\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Jason Ball<\/a>, riadite\u013e spolo\u010dnosti <a href=\"https:\/\/www.consideredcontent.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Considered Content<\/a>: McDonald&#8217;s ma\u013euje logo na cestu<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O\u010dak\u00e1vali by ste, \u017ee zna\u010dka ako McDonald&#8217;s bude nielen pou\u017e\u00edva\u0165 \u00fa\u010dinn\u00e9 met\u00f3dy guerilla marketingu, ale bude sl\u00fa\u017ei\u0165 aj ako pr\u00edklad pre ostatn\u00fdch. S cie\u013eom pril\u00e1ka\u0165 z\u00e1kazn\u00edkov si jedna zn\u00e1ma americk\u00e1 sie\u0165 re\u0161taur\u00e1ci\u00ed r\u00fdchleho ob\u010derstvenia osvojila fantastick\u00fa strat\u00e9giu. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na ceste, ktor\u00e1 sl\u00fa\u017ei ako prechod pre chodcov, je nama\u013eovan\u00e9 jej logo.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"571\" src=\"\/blog\/wp-content\/uploads\/2022\/07\/McDonalds-Paints-the-Logo-on-the-Road.jpeg\" alt=\"McDonald's Paints the Logo on the Road uerilla marketing example.\" class=\"wp-image-5729\" srcset=\"\/sk\/blog\/wp-content\/uploads\/2022\/07\/McDonalds-Paints-the-Logo-on-the-Road.jpeg 600w, \/sk\/blog\/wp-content\/uploads\/2022\/07\/McDonalds-Paints-the-Logo-on-the-Road-300x286.jpeg 300w, \/sk\/blog\/wp-content\/uploads\/2022\/07\/McDonalds-Paints-the-Logo-on-the-Road-150x143.jpeg 150w, \/sk\/blog\/wp-content\/uploads\/2022\/07\/McDonalds-Paints-the-Logo-on-the-Road-480x457.jpeg 480w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"\/blog\/wp-content\/uploads\/2022\/01\/1575084195916.jpeg\" alt=\"\" class=\"wp-image-5719\" style=\"width:201px;height:201px\" srcset=\"\/sk\/blog\/wp-content\/uploads\/2022\/01\/1575084195916.jpeg 500w, \/sk\/blog\/wp-content\/uploads\/2022\/01\/1575084195916-300x300.jpeg 300w, \/sk\/blog\/wp-content\/uploads\/2022\/01\/1575084195916-150x150.jpeg 150w, \/sk\/blog\/wp-content\/uploads\/2022\/01\/1575084195916-480x480.jpeg 480w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.linkedin.com\/in\/daniel-foley-assertive\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Daniel Foley<\/a>, zakladate\u013e <a href=\"https:\/\/www.danielfoley.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Daniel Foley SEO Consultancy<\/a>: Coca-Cola ukazuje, ako by mali vyzera\u0165 pr\u00edklady guerilla marketingu <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pred nieko\u013ek\u00fdmi rokmi pri\u0161la Cola-Cola s novou f\u013ea\u0161ou s \u00fachytom a spolo\u010dnos\u0165 potrebovala da\u0165 \u013eu\u010fom vedie\u0165 o tejto zmene. Za jej propag\u00e1ciu bola zodpovedn\u00e1 franc\u00fazska reklamn\u00e1 agent\u00fara Marcel. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vyrobili plag\u00e1ty, ktor\u00e9 s\u00fa trojrozmern\u00e9 a boli vytla\u010den\u00e9 na such\u00fd zips. Tie boli pripevnen\u00e9 na sten\u00e1ch autobusov\u00fdch zast\u00e1vok po celom Par\u00ed\u017ei. \u013dudia sa museli na reklamu pozera\u0165, preto\u017ee oble\u010denie bolo pripevnen\u00e9 k plag\u00e1tu. Je to jeden z najp\u00f4sobivej\u0161\u00edch pr\u00edkladov guerillov\u00e9ho marketingu, ak\u00fd kedy vznikol v in\u0161tit\u00facii vec.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"\/blog\/wp-content\/uploads\/2022\/07\/Robert-Warner-VirtualValley.io_.jpg\" alt=\"\" class=\"wp-image-5722\" style=\"width:206px;height:206px\" srcset=\"\/sk\/blog\/wp-content\/uploads\/2022\/07\/Robert-Warner-VirtualValley.io_.jpg 800w, \/sk\/blog\/wp-content\/uploads\/2022\/07\/Robert-Warner-VirtualValley.io_-300x300.jpg 300w, \/sk\/blog\/wp-content\/uploads\/2022\/07\/Robert-Warner-VirtualValley.io_-150x150.jpg 150w, \/sk\/blog\/wp-content\/uploads\/2022\/07\/Robert-Warner-VirtualValley.io_-768x768.jpg 768w, \/sk\/blog\/wp-content\/uploads\/2022\/07\/Robert-Warner-VirtualValley.io_-480x480.jpg 480w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.linkedin.com\/in\/robewarner\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Robert Warner<\/a>, ofici\u00e1lny \u010dlen Forbes Agency Council a ved\u00faci marketingu v <a href=\"https:\/\/virtualvalley.io\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">VirtualValley<\/a>:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vplyvn\u00e9 z\u00e1\u017eitky Z m\u00f4jho poh\u013eadu s\u00fa najtrvalej\u0161ie \u00fa\u010dinky \u00faspe\u0161n\u00fdch iniciat\u00edv guerilla marketingu v na\u0161ej praxi v\u00fdsledkom osobn\u00fdch interakci\u00ed. Z\u00e1\u017eitkov\u00fd guerilla marketing je \u017eiv\u00e1 udalos\u0165, ktor\u00e1 nar\u00fa\u0161a be\u017en\u00fa rutinu spotrebite\u013eov, up\u00fata ich pozornos\u0165 a m\u00f4\u017ee ich aj zauja\u0165. V r\u00e1mci ich \u0161ir\u0161ej PR strat\u00e9gie bol jeho guerilla marketingov\u00fd k\u00fasok &#8220;\u010dere\u0161ni\u010dkou na torte&#8221;, ktor\u00e1 pomohla &#8220;zo\u0161mykn\u00fa\u0165&#8221; a trochu &#8220;zauja\u0165 verejnos\u0165&#8221;. Pokia\u013e ide o celkov\u00fd dojem filmov\u00fdch div\u00e1kov z filmu, toto inovat\u00edvne vyu\u017eitie z\u00e1\u017eitkov\u00e9ho marketingu vynik\u00e1 nad v\u0161etky ostatn\u00e9 formy tradi\u010dnej reklamy.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"428\" height=\"428\" src=\"\/blog\/wp-content\/uploads\/2022\/07\/1563233696775.jpeg\" alt=\"\" class=\"wp-image-5761\" style=\"width:209px;height:209px\" srcset=\"\/sk\/blog\/wp-content\/uploads\/2022\/07\/1563233696775.jpeg 428w, \/sk\/blog\/wp-content\/uploads\/2022\/07\/1563233696775-300x300.jpeg 300w, \/sk\/blog\/wp-content\/uploads\/2022\/07\/1563233696775-150x150.jpeg 150w\" sizes=\"(max-width: 428px) 100vw, 428px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.linkedin.com\/in\/condriska\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Connor Ondriska<\/a>, spoluzakladate\u013e a gener\u00e1lny riadite\u013e spolo\u010dnosti <a href=\"https:\/\/spanishvip.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">SpanishVIP<\/a> <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pod\u013ea mojich sk\u00fasenost\u00ed patria medzi naj\u00faspe\u0161nej\u0161ie guerilla marketingov\u00e9 kampane, ktor\u00e9 som realizoval pre svojich klientov: <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1. Odovzd\u00e1vanie literat\u00fary na parkovisk\u00e1ch &#8211; Pre t\u00fato kampa\u0148 sme vytvorili atrakt\u00edvnu literat\u00faru, ktor\u00e1 sa rozd\u00e1vala potenci\u00e1lnym klientom na parkovisk\u00e1ch. To n\u00e1m umo\u017enilo nadviaza\u0165 kontakt s \u013eu\u010fmi, ktor\u00ed pravdepodobne potrebovali na\u0161e slu\u017eby. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2. Kreat\u00edvne billboardy &#8211; Pre tieto kampane sme navrhli vlastn\u00e9 kreat\u00edvne billboardov\u00e9 reklamy, ktor\u00e9 sa sp\u00fa\u0161\u0165ali na miestach s vysokou n\u00e1v\u0161tevnos\u0165ou. Tieto reklamy n\u00e1m umo\u017enili spoji\u0165 sa s \u013eu\u010fmi, ktor\u00ed pravdepodobne potrebovali na\u0161e slu\u017eby, a umiestni\u0165 sa ako l\u00eddri v odvetv\u00ed. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3. Zna\u010dkov\u00e9 voz\u00edky &#8211; Pre tieto kampane sme navrhli a ozna\u010dili mobiln\u00e9 voz\u00edky, ktor\u00e9 by boli umiestnen\u00e9 na miestach s vysokou n\u00e1v\u0161tevnos\u0165ou. Tieto voz\u00edky n\u00e1m umo\u017enili nadviaza\u0165 kontakt s potenci\u00e1lnymi klientmi a z\u00e1rove\u0148 poskytli p\u00fatav\u00fd kus zna\u010dkovej nehnute\u013enosti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><style>\r\n#PRN-content-platform {\r\n    background-image: url(\"https:\/\/front-end.prnews.io\/resources\/dashboard\/way-to-success.svg\");\r\n    background-position: right bottom;\r\n    background-repeat: no-repeat;\r\n    background-size: 40%;\r\n}\r\n#PRN-content-platform-top {\r\n    background: #f9f9f9;\r\n    margin-top: 10px;\r\n    margin-bottom: 20px;\r\n    padding: 10px 10px 0px 10px;\r\n    border-color: #CCC;\r\n    border-style: solid;\r\n    border-width: 2px;\r\n}\r\n#PRN-content-platform-btn\r\n{\r\n    font-weight: 400;\r\n    text-shadow: none;\r\n    font-family: Lora;\r\n\r\n}\r\n    \r\n<\/style>\r\n\r\n<div style=\"\" id=\"PRN-content-platform-top\"> \r\n<div id=\"PRN-content-platform\"> <h2>Content Marketing Platform<\/h2>\r\n\r\n    <ul style=\"max-width: 62%px;\">\r\n        <li>100,000+ media publications;<\/li>\r\n        <li>get backlinks to your product;<\/li>\r\n        <li>scale work with content distribution.<\/li>\r\n    <\/ul>\r\n    <div class=\"is-layout-flex wp-block-buttons\">\r\n<div class=\"wp-block-button has-custom-font-size is-style-fill has-medium-font-size\" id=\"PRN-content-platform-btn\"><a href=\"https:\/\/prnews.io\/signup\/\" class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" style=\"border-radius:6px;background-color:#ef3b52;margin-left: 34px;margin-bottom:30px;font-size:14px;line-height: 120%;\" id=\"blog-cta-button\">Sign Up<\/a><\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Z\u00e1ver <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Guerilla marketing je lep\u0161\u00ed sp\u00f4sob v ka\u017edom zmysle slova; je efekt\u00edvnej\u0161\u00ed, p\u00fatavej\u0161\u00ed a menej n\u00e1kladn\u00fd. V\u0161etko, \u010do potrebujete investova\u0165 do guerillov\u00e9ho marketingu, je \u010das, energia a predstavivos\u0165. Guerillov\u00e1 taktika vyu\u017e\u00edva netradi\u010dn\u00fa komunik\u00e1ciu, \u010dasto na neo\u010dak\u00e1van\u00fdch miestach, a zameriava sa na n\u00edzkon\u00e1kladov\u00e9 strat\u00e9gie, ktor\u00e9 p\u00f4sobia vysoko efektn\u00fdm dojmom. Tento marketing si vy\u017eaduje dobrodru\u017en\u00e9 myslenie a pr\u00edstup a, samozrejme, klientov, ktor\u00ed sa neboja vyst\u00fapi\u0165 zo svojej komfortnej z\u00f3ny, aby vytvorili nezabudnute\u013en\u00fd dojem u spotrebite\u013eov a verejnosti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reklamy rast\u00fa r\u00fdchlym tempom, preto\u017ee online obchodn\u00edci robia v\u0161etko pre to, aby pril\u00e1kali z\u00e1kazn\u00edkov, ale s roz\u0161iruj\u00facou sa reklamnou praxou vznikaj\u00fa v tomto procese mnoh\u00e9 probl\u00e9my. V\u00fdskumy ukazuj\u00fa, \u017ee v priemere je \u010dlovek denne vystaven\u00fd 5000 reklam\u00e1m na internete. V d\u00f4sledku tohto mas\u00edvneho pr\u00edlevu rekl\u00e1m sa u \u013eud\u00ed vyvinula tzv. reklamn\u00e1 slepota, ke\u010f bannery a slogany u\u017e nemaj\u00fa tak\u00fd \u00fa\u010dinok ako predt\u00fdm. V takomto konkuren\u010dnom svete podnikania je \u0165a\u017ek\u00e9 udr\u017ea\u0165 pozornos\u0165 \u013eud\u00ed. Guerilla marketing sa preto stal pre zna\u010dky univerz\u00e1lnym rie\u0161en\u00edm, ako zauja\u0165 cie\u013eov\u00fa skupinu prostredn\u00edctvom kreat\u00edvnych a inovat\u00edvnych n\u00e1padov, a \u00fa\u010dinne pom\u00e1ha prekona\u0165 typick\u00e9 reklamy konkurencie. \u010co je guerilla<\/p>\n","protected":false},"author":3,"featured_media":4717,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[857],"tags":[],"class_list":["post-4713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"\/sk\/blog\/wp-json\/wp\/v2\/posts\/4713","targetHints":{"allow":["GET"]}}],"collection":[{"href":"\/sk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/sk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/sk\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"\/sk\/blog\/wp-json\/wp\/v2\/comments?post=4713"}],"version-history":[{"count":50,"href":"\/sk\/blog\/wp-json\/wp\/v2\/posts\/4713\/revisions"}],"predecessor-version":[{"id":11794,"href":"\/sk\/blog\/wp-json\/wp\/v2\/posts\/4713\/revisions\/11794"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/sk\/blog\/wp-json\/wp\/v2\/media\/4717"}],"wp:attachment":[{"href":"\/sk\/blog\/wp-json\/wp\/v2\/media?parent=4713"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/sk\/blog\/wp-json\/wp\/v2\/categories?post=4713"},{"taxonomy":"post_tag","embeddable":true,"href":"\/sk\/blog\/wp-json\/wp\/v2\/tags?post=4713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}