{"id":4204,"date":"2021-11-02T09:08:23","date_gmt":"2021-11-02T07:08:23","guid":{"rendered":"\/blog\/?p=4204"},"modified":"2025-06-16T22:06:52","modified_gmt":"2025-06-16T20:06:52","slug":"ako-vytvorit-popis-prace-manazera","status":"publish","type":"post","link":"\/sk\/blog\/ako-vytvorit-popis-prace-manazera.html","title":{"rendered":"Ako vytvori\u0165 popis pr\u00e1ce PR mana\u017e\u00e9ra"},"content":{"rendered":"\n\n\n<p class=\"wp-block-paragraph\"><strong>Popis pr\u00e1ce PR mana\u017e\u00e9ra<\/strong>. Mana\u017e\u00e9r pre vz\u0165ahy s verejnos\u0165ou zohr\u00e1va d\u00f4le\u017eit\u00fa \u00falohu pri rozpr\u00e1van\u00ed pr\u00edbehu va\u0161ej spolo\u010dnosti. Okrem toho, \u017ee pom\u00e1ha gener\u00e1lnemu riadite\u013eovi komunikova\u0165 interne so zamestnancami spolo\u010dnosti, PR mana\u017e\u00e9r bude \u010dasto zodpovedn\u00fd za cel\u00fa PR strat\u00e9giu a v\u0161etky PR aktivity firmy a bude hlavn\u00fdm kontaktn\u00fdm bodom pre dlh\u00fd zoznam odborn\u00edkov na m\u00e9di\u00e1. Bude \u00fazko spolupracova\u0165 s novin\u00e1rmi, aby sprostredkoval publiku k\u013e\u00fa\u010dov\u00e9 posolstv\u00e1 va\u0161ej spolo\u010dnosti, \u010do je d\u00f4le\u017eit\u00e1 \u00faloha, ktor\u00fa nemo\u017eno bra\u0165 na \u013eahk\u00fa v\u00e1hu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> Okrem vytv\u00e1rania a udr\u017eiavania t\u00fdchto vz\u0165ahov prevezme v\u00e1\u0161 bud\u00faci PR mana\u017e\u00e9r neoddelite\u013en\u00fa zodpovednos\u0165 za tvorbu pr\u00edbehov va\u0161ej spolo\u010dnosti. Na to bude musie\u0165 hlboko porozumie\u0165 produktom alebo slu\u017eb\u00e1m va\u0161ej spolo\u010dnosti, jej hist\u00f3rii, vytv\u00e1ra\u0165 PR kampane, iniciat\u00edvy a atrib\u00faty a vyu\u017ei\u0165 svoj prirodzen\u00fd rozpr\u00e1va\u010dsk\u00fd talent na vytvorenie okolit\u00e9ho pr\u00edbehu, ktor\u00fd oslov\u00ed verejnos\u0165. Potom bud\u00fa musie\u0165 tento pr\u00edbeh rozdeli\u0165 do jedn\u00e9ho z mnoh\u00fdch typov tla\u010dov\u00fdch spr\u00e1v a in\u00fdch typov pr\u00edspevkov, odosla\u0165 ho a dr\u017ea\u0165 si palce, aby mal dobr\u00fd dosah a anga\u017eovanos\u0165.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><style>\r\n#PRN-content-platform {\r\n    background-image: url(\"https:\/\/front-end.prnews.io\/resources\/dashboard\/way-to-success.svg\");\r\n    background-position: right bottom;\r\n    background-repeat: no-repeat;\r\n    background-size: 40%;\r\n}\r\n#PRN-content-platform-top {\r\n    background: #f9f9f9;\r\n    margin-top: 10px;\r\n    margin-bottom: 20px;\r\n    padding: 10px 10px 0px 10px;\r\n    border-color: #CCC;\r\n    border-style: solid;\r\n    border-width: 2px;\r\n}\r\n#PRN-content-platform-btn\r\n{\r\n    font-weight: 400;\r\n    text-shadow: none;\r\n    font-family: Lora;\r\n\r\n}\r\n    \r\n<\/style>\r\n\r\n<div style=\"\" id=\"PRN-content-platform-top\"> \r\n<div id=\"PRN-content-platform\"> <h2>Content Marketing Platform<\/h2>\r\n\r\n    <ul style=\"max-width: 62%px;\">\r\n        <li>100,000+ media publications;<\/li>\r\n        <li>get backlinks to your product;<\/li>\r\n        <li>scale work with content distribution.<\/li>\r\n    <\/ul>\r\n    <div class=\"is-layout-flex wp-block-buttons\">\r\n<div class=\"wp-block-button has-custom-font-size is-style-fill has-medium-font-size\" id=\"PRN-content-platform-btn\"><a href=\"https:\/\/prnews.io\/signup\/\" class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" style=\"border-radius:6px;background-color:#ef3b52;margin-left: 34px;margin-bottom:30px;font-size:14px;line-height: 120%;\" id=\"blog-cta-button\">Sign Up<\/a><\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Samozrejme, PR mana\u017e\u00e9r nem\u00f4\u017ee vykon\u00e1va\u0165 v\u0161etky \u00falohy (hoci m\u00e1me tendenciu si myslie\u0165, \u017ee m\u00f4\u017ee). Majte na pam\u00e4ti, \u017ee m\u00f4\u017eu potrebova\u0165 podporu riadite\u013ea PR, PR pracovn\u00edka na vo\u013enej nohe alebo oboch! Tak\u017ee naj\u00edmanie ve\u013ek\u00fdch talentov sa za\u010d\u00edna predstaven\u00edm skvel\u00e9ho opisu pr\u00e1ce. K\u013e\u00fa\u010dom k \u00faspechu je \u00fa\u010dinn\u00fd a p\u00fatav\u00fd opis pr\u00e1ce. S trochou \u00fasilia m\u00f4\u017eete vytvori\u0165 pr\u00e1ve skvel\u00fd opis pr\u00e1ce, aby ste dostali k dispoz\u00edcii dlh\u00fd zoznam ve\u013emi talentovan\u00fdch kandid\u00e1tov &#8211; a zabezpe\u010di\u0165, aby ste neodradili profesion\u00e1lov e\u0161te predt\u00fdm, ako sa prihl\u00e1sia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nasleduj\u00faci popis pr\u00e1ce m\u00f4\u017ee by\u0165 u\u017eito\u010dn\u00fdm v\u00fdchodiskov\u00fdm bodom, ke\u010f pr\u00edde \u010das n\u00e1js\u0165 tohto d\u00f4le\u017eit\u00e9ho nov\u00e9ho zamestnanca. V skuto\u010dnosti v\u00e1s vyz\u00fdvam, aby ste pou\u017eili nasleduj\u00facu \u0161abl\u00f3nu a prisp\u00f4sobili ju potreb\u00e1m a po\u017eiadavk\u00e1m va\u0161ej spolo\u010dnosti. Tu je n\u00e1vod, ako to urobi\u0165.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0160trukt\u00fara opisu pr\u00e1ce PR mana\u017e\u00e9ra<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pok\u00faste sa \u00fadaje usporiada\u0165 stru\u010dne. \u0160trukt\u00fara opisu pr\u00e1ce sa m\u00f4\u017ee v jednotliv\u00fdch organiz\u00e1ci\u00e1ch l\u00ed\u0161i\u0165. V\u0161etky popisy pracovn\u00fdch miest v r\u00e1mci jednej spolo\u010dnosti by v\u0161ak mali by\u0165 \u0161tandardizovan\u00e9, aby mali rovnak\u00fa \u0161trukt\u00faru a v\u0161eobecn\u00fd vzh\u013ead.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mali by obsahova\u0165 tieto t\u00e9my:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>N\u00e1zov pracovn\u00e9ho miesta &#8211; n\u00e1zov poz\u00edcie.<\/li>\n\n\n\n<li>Referencia na-n\u00e1zov poz\u00edcie, na ktor\u00fa sa vz\u0165ahuje tento opis pracovn\u00e9ho miesta.<\/li>\n\n\n\n<li>Date-d\u00e1tum, kedy bol popis pracovn\u00e9ho miesta nap\u00edsan\u00fd alebo zverejnen\u00fd.<\/li>\n\n\n\n<li>Hlavn\u00e9 povinnosti &#8211; hlavn\u00e9 funkcie vr\u00e1tane sp\u00f4sobu, ak\u00fdm by ich mal mana\u017e\u00e9r prezentova\u0165, a frekvencie, s akou sa \u00falohy vykon\u00e1vaj\u00fa. \u00dalohy musia by\u0165 s\u00fa\u010das\u0165ou pracovnej funkcie a musia by\u0165 skuto\u010dne nevyhnutn\u00e9 alebo po\u017eadovan\u00e9 na splnenie tejto poz\u00edcie.<\/li>\n\n\n\n<li>Kompetencie &#8211; znalosti, zru\u010dnosti a schopnosti.<\/li>\n\n\n\n<li>Pod\u00e1vanie spr\u00e1v &#8211; priame spr\u00e1vy, ak s\u00fa potrebn\u00e9, a \u00farove\u0148 doh\u013eadu.<\/li>\n\n\n\n<li>Predpokladan\u00fd \u010das pr\u00e1ce &#8211; pln\u00fd alebo \u010diasto\u010dn\u00fd \u00fav\u00e4zok, typick\u00fd pracovn\u00fd \u010das, dni v t\u00fd\u017edni a \u010di sa o\u010dak\u00e1vaj\u00fa nad\u010dasy.<\/li>\n\n\n\n<li>Cestovanie &#8211; frekvencia o\u010dak\u00e1van\u00fdch ciest v r\u00e1mci tejto \u00falohy, kde sa cesty objavia, napr\u00edklad miestne alebo v konkr\u00e9tnych mest\u00e1ch alebo krajin\u00e1ch, a \u010di sa cesty m\u00f4\u017eu uskuto\u010dni\u0165 cez noc.<\/li>\n\n\n\n<li>Povinn\u00e9 vzdelanie a sk\u00fasenosti &#8211; vzdelanie a odborn\u00e9 znalosti zalo\u017een\u00e9 na potreb\u00e1ch, ktor\u00e9 s\u00favisia s pracovn\u00fdm miestom a s\u00fa v s\u00falade s po\u017eiadavkami spolo\u010dnosti.<\/li>\n\n\n\n<li>\u010eal\u0161ie povinnosti-odmietnutie zodpovednosti.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Opis pr\u00e1ce by nemal by\u0165 ve\u013emi dlh\u00fd. Mal by obsahova\u0165 v\u0161etky potrebn\u00e9 inform\u00e1cie a by\u0165 presn\u00fd, ale vy\u010derp\u00e1vaj\u00faci. Preto sa ria\u010fte mojimi radami.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tipy pre opis pracovnej poz\u00edcie PR mana\u017e\u00e9ra<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Upravte spr\u00e1vne n\u00e1zov pracovnej poz\u00edcie<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ak chcete vynikn\u00fa\u0165 opisom titulov ako &#8220;PR ninja&#8221; alebo &#8220;guru komunik\u00e1cie&#8221;, pravdepodobne odrad\u00edte kandid\u00e1tov pr\u00e1ve t\u00fdmto jazykom. Prehnan\u00e9 fr\u00e1zy ako &#8220;mimo rebr\u00ed\u010dkov&#8221;, &#8220;svetov\u00e1 trieda&#8221;, &#8220;najlep\u0161\u00ed z najlep\u0161\u00edch&#8221;, &#8220;rockov\u00e9 hviezdy&#8221; maj\u00fa tendenciu odradi\u0165 kandid\u00e1tov od podania \u017eiadosti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kreativita m\u00f4\u017ee pom\u00f4c\u0165 v\u00e1\u0161mu n\u00e1zvu pracovnej poz\u00edcie, aby si v\u00e1s v\u0161imli, ale nebu\u010fte v popise pr\u00edli\u0161 origin\u00e1lni, aby ste nepri\u0161li o kandid\u00e1tov, ktor\u00ed h\u013eadaj\u00fa rovnak\u00fa pr\u00e1cu pod in\u00fdm n\u00e1zvom. Majte na pam\u00e4ti, \u017ee obsah by mal by\u0165 jasn\u00fd a zrozumite\u013en\u00fd.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"\/blog\/wp-content\/uploads\/2021\/11\/Blue-and-White-Funnel-Chart-Presentation-1024x576.jpg\" alt=\"Typy pracovn\u00fdch n\u00e1zvov PR.\" class=\"wp-image-4208\" srcset=\"\/sk\/blog\/wp-content\/uploads\/2021\/11\/Blue-and-White-Funnel-Chart-Presentation-1024x576.jpg 1024w, \/sk\/blog\/wp-content\/uploads\/2021\/11\/Blue-and-White-Funnel-Chart-Presentation-300x169.jpg 300w, \/sk\/blog\/wp-content\/uploads\/2021\/11\/Blue-and-White-Funnel-Chart-Presentation-150x84.jpg 150w, \/sk\/blog\/wp-content\/uploads\/2021\/11\/Blue-and-White-Funnel-Chart-Presentation-768x432.jpg 768w, \/sk\/blog\/wp-content\/uploads\/2021\/11\/Blue-and-White-Funnel-Chart-Presentation-1536x864.jpg 1536w, \/sk\/blog\/wp-content\/uploads\/2021\/11\/Blue-and-White-Funnel-Chart-Presentation-480x270.jpg 480w, \/sk\/blog\/wp-content\/uploads\/2021\/11\/Blue-and-White-Funnel-Chart-Presentation.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Typy <meta charset=\"utf-8\">Pracovn\u00fdch n\u00e1zvov<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"mntl-sc-block_1-0-9\"><strong>Typy n\u00e1zvov pracovn\u00fdch miest<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>N\u00e1zov&nbsp;pracovnej poz\u00edcie m\u00f4\u017ee opisova\u0165 povinnosti, ktor\u00e9 s\u00fa spojen\u00e9 s touto poz\u00edciou<\/strong> (&#8220;ved\u00faci&#8221;, &#8220;mana\u017e\u00e9r&#8221;, &#8220;riadite\u013e&#8221;, &#8220;\u0161\u00e9f&#8221;, &#8220;nadriaden\u00fd&#8221;)<\/li>\n\n\n\n<li><strong>N\u00e1zvy pracovn\u00fdch poz\u00edci\u00ed odr\u00e1\u017eaj\u00fa to, \u010do dan\u00e1 osoba v pr\u00e1ci rob\u00ed<\/strong>&nbsp; (napr. &#8220;kuch\u00e1r&#8221;, &#8220;\u00fa\u010dtovn\u00edk&#8221;, &#8220;hospod\u00e1rka&#8221;, &#8220;\u0161pecialista na soci\u00e1lne m\u00e9di\u00e1&#8221;, &#8220;program\u00e1tor&#8221;, &#8220;koordin\u00e1tor slu\u017eieb pre host\u00ed&#8221;, &#8220;mechanik&#8221; at\u010f.\n\n\n\n<li><strong>N\u00e1zvy pracovn\u00fdch poz\u00edci\u00ed odha\u013euj\u00fa \u00farove\u0148 pr\u00e1ce aj pracovn\u00e9 povinnosti<\/strong> (&#8220;hlavn\u00fd kuch\u00e1r&#8221;, &#8220;hlavn\u00fd \u00fa\u010dtovn\u00edk&#8221;, &#8220;elektrotechnick\u00fd dozor&#8221;, &#8220;marketingov\u00fd mana\u017e\u00e9r&#8221; at\u010f.)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Za\u010dnite kr\u00e1tkym, p\u00fatav\u00fdm preh\u013eadom spolo\u010dnosti<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pre t\u00fato poz\u00edciu je ve\u013emi d\u00f4le\u017eit\u00e1 informovanos\u0165, skuto\u010dn\u00fd z\u00e1ujem a mo\u017eno aj sk\u00fasenosti v danom odvetv\u00ed. Preto nap\u00ed\u0161te opis v rozsahu jednej a\u017e \u0161tyroch viet o spolo\u010dnosti, jej poslan\u00ed, kr\u00e1tky preh\u013ead hlavn\u00fdch funkci\u00ed pracovn\u00e9ho miesta a ako prispieva k v\u00e4\u010d\u0161\u00edm cie\u013eom spolo\u010dnosti.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Vyhnite sa superlat\u00edvom alebo extr\u00e9mnym modifik\u00e1torom<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Mali by ste sa vyhn\u00fa\u0165 pou\u017e\u00edvaniu jazyka, ktor\u00fd sa zameriava na \u00fazky s\u00fabor schopnost\u00ed, napr\u00edklad &#8220;perfekcionisti&#8221; alebo t\u00ed, ktor\u00ed &#8220;ve\u010dne majstruj\u00fa&#8221;. Op\u00e4\u0165 riskujete, \u017ee ob\u00eddete vysokokvalifikovan\u00e9 talenty, ktor\u00e9 by mohli na danej poz\u00edcii vynikn\u00fa\u0165 aj bez t\u00fdchto vlastnost\u00ed alebo ktor\u00e9 sa s t\u00fdmto opisom nestoto\u017e\u0148uj\u00fa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ciele a povinnosti PR mana\u017e\u00e9ra<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Poz\u00edcia mana\u017e\u00e9ra pre vz\u0165ahy s verejnos\u0165ou je stredne n\u00e1ro\u010dn\u00e1 mana\u017e\u00e9rska pr\u00e1ca pre osobu s 2 a\u017e 5 rokmi sk\u00fasenost\u00ed v odbore. Mana\u017e\u00e9ri pre styk s verejnos\u0165ou vytv\u00e1raj\u00fa a udr\u017eiavaj\u00fa \u017eelan\u00fd verejn\u00fd profil a dobr\u00e9 meno svojej spolo\u010dnosti alebo klienta prostredn\u00edctvom komunik\u00e1cie o aktivit\u00e1ch a \u00faspechoch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Odborn\u00edci na vz\u0165ahy s verejnos\u0165ou s\u00fa zodpovedn\u00ed za zodpovedanie ot\u00e1zok m\u00e9di\u00ed a predkladanie \u010dl\u00e1nkov novin\u00e1rom, pr\u00edpravu medi\u00e1lnych bal\u00edkov a organiz\u00e1ciu podujat\u00ed a tla\u010dov\u00fdch konferenci\u00ed. Okrem p\u00edsania tla\u010dov\u00fdch spr\u00e1v p\u00ed\u0161u prejavy ved\u00facich predstavite\u013eov spolo\u010dnosti, spolupracuj\u00fa s marketingov\u00fdm \u0161pecialistom, pom\u00e1haj\u00fa pri tvorbe komunika\u010dn\u00fdch materi\u00e1lov a pripravuj\u00fa \u010dl\u00e1nky do firemn\u00fdch bulletinov. Mana\u017e\u00e9ri pre vz\u0165ahy s verejnos\u0165ou robia aj v\u0161etko pre to, aby \u010delili negat\u00edvnej publicite a riadili kr\u00edzov\u00fa a n\u00fadzov\u00fa komunik\u00e1ciu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Odborn\u00edk na vz\u0165ahy s verejnos\u0165ou bude \u00fazko spolupracova\u0165 s v\u00fdkonn\u00fdm t\u00edmom pri realiz\u00e1cii aktiv\u00edt v oblasti vz\u0165ahov s verejnos\u0165ou, pri\u010dom bude zastre\u0161ova\u0165 inovat\u00edvne PR kampane s cie\u013eom zlep\u0161i\u0165 povedomie o zna\u010dke a pozit\u00edvne ovplyvni\u0165 dojem verejnosti. Zodpoved\u00e1 tie\u017e za vytv\u00e1ranie a udr\u017eiavanie siln\u00fdch vz\u0165ahov s m\u00e9diami, tvorbu k\u013e\u00fa\u010dov\u00fdch posolstiev a sledovanie pokroku a metr\u00edk kampan\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V popise je vhodn\u00e9 vysvetli\u0165 aj to, ako t\u00e1to pr\u00e1ca a PR aktivity ovplyvnia obchodn\u00e9 ciele, potenci\u00e1l postupu a ako k tomu m\u00f4\u017eu prispie\u0165 \u00faspechy PR mana\u017e\u00e9ra.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Povinnosti PR mana\u017e\u00e9ra:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pl\u00e1nova\u0165, realizova\u0165 a riadi\u0165 programy vz\u0165ahov s verejnos\u0165ou&nbsp;<\/li>\n\n\n\n<li>Pl\u00e1nova\u0165 a rozpo\u010dtova\u0165 PR aktivity, programy, podujatia a iniciat\u00edvy&nbsp;<\/li>\n\n\n\n<li>Pom\u00e1ha\u0165 pri tvorbe a kontrole propaga\u010dn\u00fdch a marketingov\u00fdch materi\u00e1lov&nbsp;<\/li>\n\n\n\n<li>Vytv\u00e1ra\u0165 a revidova\u0165 online obsah v medi\u00e1lnych inzer\u00e1toch a ozn\u00e1meniach a medi\u00e1lnych s\u00faboroch<\/li>\n\n\n\n<li>\u010casto dohliada na firemn\u00fd imid\u017e a zabezpe\u010duje jeho s\u00falad so strat\u00e9giou a poslan\u00edm zna\u010dky<\/li>\n\n\n\n<li>Kontrolova\u0165 a spravova\u0165 obsah nap\u00edsan\u00fd pre webov\u00e9 str\u00e1nky a \u00fa\u010dty soci\u00e1lnych m\u00e9di\u00ed<\/li>\n\n\n\n<li>Vypracova\u0165 a implementova\u0165 z\u00e1sady a postupy PR<\/li>\n\n\n\n<li>Stanovi\u0165 k\u013e\u00fa\u010dov\u00e9 ukazovatele v\u00fdkonnosti pre oddelenie PR<\/li>\n\n\n\n<li>Mera\u0165 a poskytova\u0165 spr\u00e1vy o ka\u017edej PR kampani&nbsp;<\/li>\n\n\n\n<li>Udr\u017eiava\u0165 dobr\u00e9 dlhodob\u00e9 vz\u0165ahy so v\u0161etk\u00fdmi relevantn\u00fdmi zainteresovan\u00fdmi stranami, ako je miestna samospr\u00e1va, vplyvn\u00e9 osoby, \u013eudia z m\u00e9di\u00ed, politici at\u010f.<\/li>\n\n\n\n<li>Vyh\u013ead\u00e1va\u0165, prij\u00edma\u0165, zapracov\u00e1va\u0165 a \u0161koli\u0165 nov\u00fdch \u010dlenov t\u00edmu pre vz\u0165ahy s verejnos\u0165ou<\/li>\n\n\n\n<li>P\u00edsa\u0165 a prezentova\u0165 pr\u00edbehy o zna\u010dke v r\u00f4znych m\u00e9di\u00e1ch s cie\u013eom podpori\u0165 pr\u00edtomnos\u0165 spolo\u010dnosti a zlep\u0161i\u0165 anga\u017eovanos\u0165<\/li>\n\n\n\n<li>Vypracujte strat\u00e9giu vz\u0165ahov s verejnos\u0165ou spolu s cie\u013emi a rozpo\u010dtom<\/li>\n\n\n\n<li>Vytv\u00e1ra\u0165, upravova\u0165 a aktualizova\u0165 propaga\u010dn\u00e9 materi\u00e1ly, ako s\u00fa let\u00e1ky, prospekty, bro\u017e\u00fary at\u010f.<\/li>\n\n\n\n<li>Vyh\u013ead\u00e1va\u0165 pr\u00edle\u017eitosti na sponzorstvo a propag\u00e1ciu<\/li>\n\n\n\n<li>Pripravte pravideln\u00fa spr\u00e1vu s k\u013e\u00fa\u010dov\u00fdmi ukazovate\u013emi v\u00fdkonnosti, v\u00fddavkami, odpor\u00fa\u010daniami a trendmi pre vedenie spolo\u010dnosti<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Vzdelanie\/stupne vzdelania pre mana\u017e\u00e9ra pre styk s verejnos\u0165ou<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Efekt\u00edvny mana\u017e\u00e9r pre vz\u0165ahy s verejnos\u0165ou sa pri pl\u00e1novan\u00ed a plnen\u00ed cie\u013eov spolieha na sk\u00fasenosti a svoje vzdelanie (\u010dastej\u0161ie celo\u017eivotn\u00e9 sebavzdel\u00e1vanie).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Zru\u010dnosti a po\u017eiadavky na PR mana\u017e\u00e9ra:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ma\u0165 bakal\u00e1rske vzdelanie v odbore Public Relations, \u017eurnalistika, komunik\u00e1cia alebo marketing so zameran\u00edm na PR alebo reklamu, anglick\u00fd jazyk.<\/li>\n\n\n\n<li>Mus\u00ed by\u0165 sebavedom\u00fd komunik\u00e1tor a prezent\u00e1tor<\/li>\n\n\n\n<li>Mus\u00ed ma\u0165 vynikaj\u00face verb\u00e1lne a p\u00edsomn\u00e9 komunika\u010dn\u00e9 schopnosti<\/li>\n\n\n\n<li>Mus\u00ed ma\u0165 vynikaj\u00face organiza\u010dn\u00e9 a pl\u00e1novacie schopnosti<\/li>\n\n\n\n<li>Mus\u00ed plne ch\u00e1pa\u0165 potreby m\u00e9di\u00ed a vz\u0165ahy s nimi<\/li>\n\n\n\n<li>By\u0165 iniciat\u00edvny, spo\u013eahliv\u00fd, zodpovedn\u00fd a presn\u00fd so zmyslom pre detail<\/li>\n\n\n\n<li>Vyzna\u010dova\u0165 sa schopnos\u0165ou zachov\u00e1va\u0165 d\u00f4vernos\u0165 inform\u00e1ci\u00ed<\/li>\n\n\n\n<li>Taktick\u00e1 znalos\u0165 v\u0161etk\u00fdch z\u00e1kladn\u00fdch platforiem soci\u00e1lnych m\u00e9di\u00ed<\/li>\n\n\n\n<li>Schopnos\u0165 pracova\u0165 s n\u00e1ro\u010dn\u00fdmi \u00falohami, \u010dasto dlh\u00e9 hodiny<\/li>\n\n\n\n<li>\u0160irok\u00e1 miera kreativity a vo\u013enosti<\/li>\n\n\n\n<li>Samostatnos\u0165 s pozit\u00edvnym a profesion\u00e1lnym pr\u00edstupom k povinnostiam<\/li>\n\n\n\n<li>Preuk\u00e1zate\u013en\u00e9 v\u00fdsledky \u00faspe\u0161n\u00fdch PR kampan\u00ed&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Zodpovednos\u0165 za rast a rozvoj<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nevypisujte len zoznam nudn\u00fdch ka\u017edodenn\u00fdch \u00faloh, vyhnite sa dlh\u00e9mu zoznamu zodpovednosti alebo kvalifik\u00e1cie v podobe odr\u00e1\u017eok. Ka\u017ed\u00fd uch\u00e1dza\u010d by mal pozna\u0165 svoje perspekt\u00edvy v spolo\u010dnosti a svoju profesion\u00e1lnu kari\u00e9ru. Preto vr\u00e1tane mo\u017en\u00fdch \u00faloh na pov\u00fd\u0161enie.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Dopl\u0148te do popisu pr\u00e1ce PR mana\u017e\u00e9ra odmietnutie zodpovednosti<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Je dobr\u00e9 prida\u0165 odsek, v ktorom sa uv\u00e1dza, \u017ee opis pr\u00e1ce nie je navrhnut\u00fd tak, aby pokr\u00fdval alebo obsahoval vy\u010derp\u00e1vaj\u00faci zoznam v\u0161etk\u00fdch \u010dinnost\u00ed, povinnost\u00ed alebo zodpovednost\u00ed, ktor\u00e9 sa vy\u017eaduj\u00fa od PR mana\u017e\u00e9ra. Povinnosti a zodpovednosti v oblasti PR sa m\u00f4\u017eu kedyko\u013evek zmeni\u0165 alebo sa m\u00f4\u017eu objavi\u0165 nov\u00e9, a to s upozornen\u00edm alebo bez neho.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u010co m\u00f4\u017eete o\u010dak\u00e1va\u0165 od organiz\u00e1cie<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">V tejto \u010dasti op\u00ed\u0161te, \u010do pon\u00fakate uch\u00e1dza\u010dovi. Zahr\u0148te netrivi\u00e1lne \u00falohy na odborn\u00fd rast, bezplatn\u00e9 odborn\u00e9 kurzy, bonusy, \u010dlenstvo v posil\u0148ovni a in\u00e9 atrakt\u00edvne a u\u017eito\u010dn\u00e9 veci.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Pridanie podpisov\u00fdch riadkov<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Podpisy s\u00fa d\u00f4le\u017eit\u00fdm prvkom popisu pr\u00e1ce. Ukazuj\u00fa, \u017ee opis pracovn\u00e9ho miesta bol schv\u00e1len\u00fd a \u017ee zamestnanec rozumie po\u017eiadavk\u00e1m a z\u00e1kladn\u00fdm povinnostiam pracovnej poz\u00edcie.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Prem\u00fd\u0161\u013eajte dvakr\u00e1t<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Vytvorenie novej poz\u00edcie alebo prijatie nov\u00e9ho \u010dloveka je citliv\u00fd krok a nov\u00e1 polo\u017eka v rozpo\u010dte. Premyslite si ciele, ktor\u00e9 by mal PR mana\u017e\u00e9r plni\u0165, a uistite sa, \u017ee naozaj potrebujete intern\u00e9ho odborn\u00edka na PR. V ostatn\u00fdch pr\u00edpadoch zv\u00e1\u017ete slu\u017eby platformy PRNEWS.IO.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PRNEWS.IO je finan\u010dne nen\u00e1ro\u010dn\u00fd n\u00e1stroj na tvorbu obsahu, vyh\u013ead\u00e1vanie a oslovovanie relevantn\u00fdch novin\u00e1rov, distrib\u00faciu v\u00e1\u0161ho obsahu. PRNEWS.IO m\u00e1 dlhoro\u010dn\u00e9 sk\u00fasenosti s copywritingom a \u017eurnalistikou pri tvorbe p\u00fatav\u00fdch \u010dl\u00e1nkov, reklamn\u00fdch pr\u00edspevkov a profesion\u00e1lnych tla\u010dov\u00fdch spr\u00e1v. Tvorba a distrib\u00facia obsahu je ich z\u00e1le\u017eitos\u0165ou a robia to efekt\u00edvne. Zaru\u010duj\u00fa, \u017ee v\u00e1\u0161 obsah nap\u00ed\u0161u, skontroluj\u00fa, schv\u00e1lia a odo\u0161l\u00fa do dvoch dn\u00ed.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"702\" src=\"\/blog\/wp-content\/uploads\/2021\/10\/table-1024x702.jpg\" alt=\"pr manager vs. prnews.io\" class=\"wp-image-4081\" srcset=\"\/sk\/blog\/wp-content\/uploads\/2021\/10\/table-1024x702.jpg 1024w, \/sk\/blog\/wp-content\/uploads\/2021\/10\/table-300x206.jpg 300w, \/sk\/blog\/wp-content\/uploads\/2021\/10\/table-150x103.jpg 150w, \/sk\/blog\/wp-content\/uploads\/2021\/10\/table-768x526.jpg 768w, \/sk\/blog\/wp-content\/uploads\/2021\/10\/table-1536x1052.jpg 1536w, \/sk\/blog\/wp-content\/uploads\/2021\/10\/table-2048x1403.jpg 2048w, \/sk\/blog\/wp-content\/uploads\/2021\/10\/table-480x329.jpg 480w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Z\u00e1vere\u010dn\u00e9 slov\u00e1: N\u00e1pl\u0148 pr\u00e1ce PR mana\u017e\u00e9ra<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00fd\u0161e uveden\u00fd <a href=\"https:\/\/prnews.io\/blog\/range-of-jobs-in-public-relations.html\">opis pr\u00e1ce<\/a> m\u00f4\u017ee by\u0165 u\u017eito\u010dn\u00fdm prv\u00fdm krokom, ke\u010f pr\u00edde \u010das n\u00e1js\u0165 tohto d\u00f4le\u017eit\u00e9ho nov\u00e9ho zamestnanca. Nezabudnite, \u017ee existuje mnoho \u010fal\u0161\u00edch podobn\u00fdch poz\u00edci\u00ed v oblasti PR, ako napr\u00edklad Junior PR mana\u017e\u00e9r, Mana\u017e\u00e9r externej komunik\u00e1cie, Mana\u017e\u00e9r pre vz\u0165ahy s verejnos\u0165ou, Mana\u017e\u00e9r pre vz\u0165ahy s verejnos\u0165ou, Mana\u017e\u00e9r pre vz\u0165ahy s verejnos\u0165ou at\u010f. Ak teda chcete \u010fal\u0161ie popisy pracovn\u00fdch poz\u00edci\u00ed alebo nov\u00fd \u010dl\u00e1nok o poz\u00edci\u00e1ch v oblasti PR, dajte mi vedie\u0165 v koment\u00e1roch ni\u017e\u0161ie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><!-- Shortcode [ctanew] does not exist --><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pre\u010d\u00edtajte si viac:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/prnews.io\/blog\/how-to-hire-a-pr-manager.html\">Ako zamestna\u0165 PR mana\u017e\u00e9ra<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/prnews.io\/blog\/pr-points.html\">PR body: Ako meriame \u00faspe\u0161nos\u0165 PR kampan\u00ed v PRNEWS.IO<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/prnews.io\/blog\/functions-users-especially-like-in-prnews.html\">5 podce\u0148ovan\u00fdch funkci\u00ed, ktor\u00e9 si pou\u017e\u00edvatelia v PRNEWS obzvl\u00e1\u0161\u0165 ob\u013e\u00fabili<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Popis pr\u00e1ce PR mana\u017e\u00e9ra. Mana\u017e\u00e9r pre vz\u0165ahy s verejnos\u0165ou zohr\u00e1va d\u00f4le\u017eit\u00fa \u00falohu pri rozpr\u00e1van\u00ed pr\u00edbehu va\u0161ej spolo\u010dnosti. Okrem toho, \u017ee pom\u00e1ha gener\u00e1lnemu riadite\u013eovi komunikova\u0165 interne so zamestnancami spolo\u010dnosti, PR mana\u017e\u00e9r bude \u010dasto zodpovedn\u00fd za cel\u00fa PR strat\u00e9giu a v\u0161etky PR aktivity firmy a bude hlavn\u00fdm kontaktn\u00fdm bodom pre dlh\u00fd zoznam odborn\u00edkov na m\u00e9di\u00e1. Bude \u00fazko spolupracova\u0165 s novin\u00e1rmi, aby sprostredkoval publiku k\u013e\u00fa\u010dov\u00e9 posolstv\u00e1 va\u0161ej spolo\u010dnosti, \u010do je d\u00f4le\u017eit\u00e1 \u00faloha, ktor\u00fa nemo\u017eno bra\u0165 na \u013eahk\u00fa v\u00e1hu. Okrem vytv\u00e1rania a udr\u017eiavania t\u00fdchto vz\u0165ahov prevezme v\u00e1\u0161 bud\u00faci PR mana\u017e\u00e9r neoddelite\u013en\u00fa zodpovednos\u0165 za tvorbu pr\u00edbehov va\u0161ej spolo\u010dnosti. Na to bude musie\u0165 hlboko porozumie\u0165 produktom<\/p>\n","protected":false},"author":5,"featured_media":4205,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[856],"tags":[863],"class_list":["post-4204","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-public-relations","tag-startups"],"aioseo_notices":[],"_links":{"self":[{"href":"\/sk\/blog\/wp-json\/wp\/v2\/posts\/4204","targetHints":{"allow":["GET"]}}],"collection":[{"href":"\/sk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/sk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/sk\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"\/sk\/blog\/wp-json\/wp\/v2\/comments?post=4204"}],"version-history":[{"count":8,"href":"\/sk\/blog\/wp-json\/wp\/v2\/posts\/4204\/revisions"}],"predecessor-version":[{"id":11895,"href":"\/sk\/blog\/wp-json\/wp\/v2\/posts\/4204\/revisions\/11895"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/sk\/blog\/wp-json\/wp\/v2\/media\/4205"}],"wp:attachment":[{"href":"\/sk\/blog\/wp-json\/wp\/v2\/media?parent=4204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/sk\/blog\/wp-json\/wp\/v2\/categories?post=4204"},{"taxonomy":"post_tag","embeddable":true,"href":"\/sk\/blog\/wp-json\/wp\/v2\/tags?post=4204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}