{"id":3822,"date":"2021-09-06T20:27:50","date_gmt":"2021-09-06T18:27:50","guid":{"rendered":"\/blog\/?p=3822"},"modified":"2025-06-16T22:08:40","modified_gmt":"2025-06-16T20:08:40","slug":"meno-zapamatatelnej-domeny","status":"publish","type":"post","link":"\/sk\/blog\/meno-zapamatatelnej-domeny.html","title":{"rendered":"Odborn\u00e9 tipy, ako pr\u00eds\u0165 s pam\u00e4tn\u00fdm n\u00e1zvom dom\u00e9ny pre va\u0161e webov\u00e9 str\u00e1nky"},"content":{"rendered":"\n\n\n

N\u00e1zov dom\u00e9ny je ve\u013emi d\u00f4le\u017eit\u00fdm prvkom va\u0161ej online prezent\u00e1cie. Predt\u00fdm, ako sa niekto pust\u00ed do vytv\u00e1rania webovej str\u00e1nky, m\u00f4\u017ee by\u0165 f\u00e1za stanovenia n\u00e1zvu dom\u00e9ny ve\u013emi n\u00e1ro\u010dn\u00e1. V za\u010diatkoch internetu to b\u00fdvalo pomerne jednoduch\u00e9 vzh\u013eadom na to, \u017ee bolo k dispoz\u00edcii e\u0161te ve\u013ea n\u00e1zvov dom\u00e9n.<\/p>\n\n\n\n

Ke\u010f sa internet rozr\u00e1stol a pokr\u00fdva r\u00f4zne regi\u00f3ny a oblasti \u017eivota, pri\u010dom s\u00fa obsaden\u00e9 miliardy \u010ditate\u013en\u00fdch n\u00e1zvov, je \u010doraz \u0165a\u017e\u0161ie n\u00e1js\u0165 vhodn\u00fd n\u00e1zov pre va\u0161u online firmu.<\/p>\n\n\n\n

Jednou z vec\u00ed, ktor\u00e1 sa ned\u00e1vno urobila na zmiernenie probl\u00e9mu s n\u00e1zvami dom\u00e9n, bola diverzifik\u00e1cia pr\u00edpon n\u00e1zvov. Spo\u010diatku existovalo ve\u013emi m\u00e1lo gTLD (generick\u00fdch dom\u00e9n najvy\u0161\u0161ej \u00farovne) a ccTLD (dom\u00e9n najvy\u0161\u0161ej \u00farovne s k\u00f3dom krajiny). V s\u00fa\u010dasnosti sa ich po\u010det zv\u00fd\u0161il na celkovo 280 dom\u00e9nov\u00fdch pr\u00edpon.<\/p>\n\n\n\n

To znamen\u00e1, \u017ee ak v\u00e1\u0161 cenen\u00fd n\u00e1zov dom\u00e9ny abcd.com<\/em> niekto obsadil, m\u00f4\u017eete si zaregistrova\u0165 dom\u00e9nu abcd.radio<\/em>, ak je k dispoz\u00edcii a dok\u00e1\u017ee spr\u00e1vne op\u00edsa\u0165 va\u0161u \u010dinnos\u0165.<\/p>\n\n\n\n

Niektor\u00ed podnikatelia nevenuj\u00fa na za\u010diatku n\u00e1zvu svojej dom\u00e9ny dostato\u010dn\u00fa pozornos\u0165. Str\u00e1caj\u00fa \u010das a peniaze na rozvoj svojho podnikania na nespr\u00e1vnej dom\u00e9ne a po nieko\u013ek\u00fdch rokoch maj\u00fa probl\u00e9m prejs\u0165 na nov\u00fa dom\u00e9nu. Hoci to m\u00f4\u017ee ma\u0165 vplyv na va\u0161u autoritu dom\u00e9ny<\/a>, je dobr\u00fdm zvykom z\u00edska\u0165 spr\u00e1vnu dom\u00e9nu u\u017e od za\u010diatku.<\/p>\n\n\n\n

Ako vymyslie\u0165 n\u00e1zov dom\u00e9ny pre va\u0161u firmu?<\/strong><\/h2>\n\n\n\n

Ako som u\u017e spom\u00ednal, pri tvorbe webovej str\u00e1nky je to \u010dasto n\u00e1ro\u010dn\u00e1 f\u00e1za. Tu je v\u0161ak nieko\u013eko tipov, ktor\u00e9 v\u00e1m pom\u00f4\u017eu vymyslie\u0165 zapam\u00e4tate\u013en\u00fd n\u00e1zov pre va\u0161u firemn\u00fa webov\u00fa str\u00e1nku:<\/p>\n\n\n\n

Pou\u017eite n\u00e1zov svojej firmy<\/strong><\/h3>\n\n\n\n

Najjednoduch\u0161\u00edm krokom je pou\u017ei\u0165 n\u00e1zov va\u0161ej firmy pre n\u00e1zov dom\u00e9ny. Ak va\u0161a firma e\u0161te nem\u00e1 n\u00e1zov, m\u00f4\u017eete vysk\u00fa\u0161a\u0165 bezplatn\u00fd gener\u00e1tor n\u00e1zvov firiem<\/a>.<\/p>\n\n\n\n

Napr. gener\u00e1tor n\u00e1zvov firiem<\/a> spolo\u010dnosti Squadhelp je vytvoren\u00fd konzultantmi pre tvorbu n\u00e1zvov, ktor\u00ed pracovali so spolo\u010dnos\u0165ami ako Nestle, Dell a AutoNation, ako aj s tis\u00edckami za\u010d\u00ednaj\u00facich firiem. A vyu\u017e\u00edva t\u00f3n skuto\u010dn\u00fdch \u00fadajov a umelej inteligencie.\u00a0<\/p>\n\n\n\n

Pou\u017eitie n\u00e1zvu va\u0161ej firmy ako n\u00e1zvu webovej lokality v\u00e1m pom\u00f4\u017ee, aby v\u00e1s vyh\u013ead\u00e1va\u010de, ktor\u00e9 sa v\u00e1s bud\u00fa sna\u017ei\u0165 n\u00e1js\u0165 vo vyh\u013ead\u00e1va\u010doch, \u013eahko na\u0161li. \u010c\u00edm viac je n\u00e1zov va\u0161ej zna\u010dky vyh\u013ead\u00e1van\u00fd, t\u00fdm viac v\u00e1s vyh\u013ead\u00e1va\u010de<\/a> pova\u017euj\u00fa za autoritu a odme\u0148uj\u00fa v\u00e1s lep\u0161ou poz\u00edciou na str\u00e1nkach s v\u00fdsledkami vyh\u013ead\u00e1vania.<\/p>\n\n\n\n

A \u010do ak bol v\u00e1\u0161 n\u00e1zov firmy zaregistrovan\u00fd?<\/strong><\/h2>\n\n\n\n

Toto sa st\u00e1va e\u0161te zlo\u017eitej\u0161\u00edm. Napriek tomu presk\u00famajme niektor\u00e9 mo\u017enosti t\u00fdkaj\u00face sa obchodn\u00e9ho n\u00e1zvu:<\/p>\n\n\n\n

1 – Vysk\u00fa\u0161ajte r\u00f4zne pr\u00edpony:<\/strong> Ak je dom\u00e9na va\u0161ej spolo\u010dnosti (napr\u00edklad mycompanyname.com<\/em>) obsaden\u00e1, vysk\u00fa\u0161ajte rovnak\u00fd n\u00e1zov s inou pr\u00edponou. Pritom majte na pam\u00e4ti, \u017ee pr\u00edpony dom\u00e9n s\u00fa vytvoren\u00e9 na reprezent\u00e1ciu r\u00f4znych typov firiem. \u010cas str\u00e1ven\u00fd s t\u00edmom a uva\u017eovanie o r\u00f4znych mo\u017enostiach roz\u0161\u00edrenia m\u00f4\u017ee pom\u00f4c\u0165 vyrie\u0161i\u0165 tento probl\u00e9m.<\/p>\n\n\n\n

K\u00fapa n\u00e1zvu dom\u00e9ny je r\u00fdchly proces. V pr\u00edpade generick\u00fdch dom\u00e9n najvy\u0161\u0161ej \u00farovne si ju m\u00f4\u017ee vybra\u0165 a vlastni\u0165 ktoko\u013evek v priebehu nieko\u013ek\u00fdch min\u00fat. Ak sa v\u0161ak rozhodnete pre dom\u00e9ny najvy\u0161\u0161ej \u00farovne s k\u00f3dom krajiny (.FR, .US, .CM, .AU at\u010f.), m\u00f4\u017eete podlieha\u0165 ur\u010dit\u00fdm administrat\u00edvnym kontrol\u00e1m a schva\u013eovaniu.<\/p>\n\n\n\n

2 – K\u00fapa zaregistrovan\u00e9ho n\u00e1zvu dom\u00e9ny:<\/strong> Ak sa v\u00e1m st\u00e1le nedar\u00ed vymyslie\u0165 alternat\u00edvnu koncovku pre n\u00e1zov va\u0161ej spolo\u010dnosti, ktor\u00fd bol zaregistrovan\u00fd, sk\u00faste zisti\u0165, \u010di m\u00f4\u017ee s\u00fa\u010dasn\u00fd vlastn\u00edk zabran\u00fd n\u00e1zov preda\u0165. V mnoh\u00fdch pr\u00edpadoch niektor\u00ed obchodn\u00edci registruj\u00fa n\u00e1zvy dom\u00e9n, aby ich \u010falej predali z\u00e1ujemcom. Ak je majite\u013e ochotn\u00fd dom\u00e9nu preda\u0165 a vy si m\u00f4\u017eete dovoli\u0165 cenu (\u010dasto je tis\u00edckr\u00e1t vy\u0161\u0161ia), cho\u010fte do toho a k\u00fapte ju.<\/p>\n\n\n\n

3 – Premenujte svoju firmu:<\/strong> Ak je va\u0161a firma nov\u00e1 s mal\u00fdm vplyvom na trhu, vzh\u013eadom na obrovsk\u00e9 v\u00fdhody toho, \u017ee n\u00e1zov va\u0161ej firmy alebo zna\u010dky je n\u00e1zov dom\u00e9ny, mo\u017eno budete chcie\u0165 da\u0165 svojej firme nov\u00fd n\u00e1zov. M\u00f4\u017ee to zah\u0155\u0148a\u0165 ur\u010dit\u00e9 administrat\u00edvne kroky, ktor\u00e9 z toho robia n\u00e1ro\u010dn\u00e9 kr\u00e1tkodob\u00e9 rozhodnutie. V\u00e1\u0161 nov\u00fd n\u00e1zov firmy by sa mal za\u010da\u0165 vyh\u013eadan\u00edm dostupn\u00e9ho n\u00e1zvu dom\u00e9ny, k\u00fapi\u0165 ho od registr\u00e1tora dom\u00e9n<\/a> a a\u017e potom prejs\u0165 na registra\u010dn\u00e9 \u00farady firiem na administrat\u00edvne uznanie.<\/p>\n\n\n\n

4 – Upravte n\u00e1zov svojej firmy:<\/strong> Pridanie niektor\u00fdch znakov\u00fdch prvkov do n\u00e1zvu firmy na vytvorenie n\u00e1zvu dom\u00e9ny nie je najlep\u0161ie. M\u00f4\u017ee sa v\u00e1m to v\u0161ak zda\u0165 ako jedin\u00e1 dostupn\u00e1 mo\u017enos\u0165. K n\u00e1zvu va\u0161ej firmy m\u00f4\u017eete predradi\u0165 alebo prida\u0165 ak\u00e9ko\u013evek slovo, pokia\u013e neznie divne a zav\u00e1dzaj\u00faco. Napr\u00edklad m\u00f4\u017eete chcie\u0165 prejs\u0165 z Companyname Inc.<\/em> na companynameonline.com<\/em>.<\/p>\n\n\n\n

D\u00f4le\u017eit\u00e9 body, ktor\u00e9 treba zv\u00e1\u017ei\u0165 pred registr\u00e1ciou n\u00e1zvu dom\u00e9ny<\/strong><\/h2>\n\n\n\n

Pri v\u00fdbere n\u00e1zvu dom\u00e9ny pre va\u0161u webov\u00fa str\u00e1nku je potrebn\u00e9 ma\u0165 na pam\u00e4ti nieko\u013eko vec\u00ed. Nezabudnite, \u017ee dobr\u00fd n\u00e1zov dom\u00e9ny v\u00e1m pom\u00f4\u017ee vynikn\u00fa\u0165, z\u00edska\u0165 uznanie a zv\u00fd\u0161i\u0165 n\u00e1v\u0161tevnos\u0165 va\u0161ej webovej str\u00e1nky. Prejdime si v kr\u00e1tkosti niektor\u00e9 z t\u00fdchto bodov:<\/p>\n\n\n\n

1 – Urobte to kr\u00e1tke a zapam\u00e4tate\u013en\u00e9<\/strong><\/h3>\n\n\n\n

\u010c\u00edm krat\u0161\u00ed je n\u00e1zov va\u0161ej dom\u00e9ny, t\u00fdm \u013eah\u0161ie sa zapam\u00e4t\u00e1. Trojmiestny n\u00e1zov dom\u00e9ny (hoci sa ve\u013emi \u0165a\u017eko h\u013ead\u00e1) sa n\u00e1v\u0161tevn\u00edkom v\u017edy vryje do pam\u00e4ti. Osobne pova\u017eujem za najlep\u0161iu d\u013a\u017eku n\u00e1zvu dom\u00e9ny 3 a\u017e 5 p\u00edsmen. Niekedy s\u00fa dobr\u00e9 e\u0161te 2 a\u017e 4 slov\u00e1, ak s\u00fa tieto slov\u00e1 be\u017en\u00e9.<\/p>\n\n\n\n

2 – Pou\u017e\u00edvajte vyslovite\u013en\u00e9 slov\u00e1<\/strong><\/h3>\n\n\n\n

Ako market\u00e9r by ste sa mali zamera\u0165 na to, aby v\u00e1s \u013eudia na\u0161li a vyhli sa chyb\u00e1m pri zad\u00e1van\u00ed n\u00e1zvu va\u0161ej dom\u00e9ny do adresn\u00e9ho riadku. Slov\u00e1, ktor\u00e9 s\u00fa nezvy\u010dajn\u00e9 alebo zlo\u017eit\u00e9, sa m\u00f4\u017eu \u0165a\u017eko zachova\u0165. Ak \u010ditatelia dok\u00e1\u017eu \u013eahko vyslovi\u0165 slov\u00e1 v n\u00e1zve va\u0161ej dom\u00e9ny, \u0161anca, \u017ee si ho kedyko\u013evek zapam\u00e4taj\u00fa, je vy\u0161\u0161ia. <\/p>\n\n\n\n

3 – Vyhnite sa poml\u010dk\u00e1m (m\u00f4\u017eu n\u00e1v\u0161tevn\u00edkov zmias\u0165)<\/strong><\/h3>\n\n\n\n

Mnoh\u00e9 firmy v z\u00fafalstve alebo pri nedostatku inform\u00e1ci\u00ed r\u00fdchlo sko\u010dia na poml\u010dky. Pova\u017euj\u00fa to za r\u00fdchly sp\u00f4sob, ako si zachova\u0165 n\u00e1zov svojej firmy, ak by ich niekto in\u00fd predbehol a prevzal ho ako n\u00e1zov dom\u00e9ny.<\/p>\n\n\n\n

Hyfy s\u00fa be\u017en\u00fdm znakom v toxick\u00fdch dom\u00e9nach. To si v\u0161imnem zaka\u017ed\u00fdm, ke\u010f spust\u00edm svoj n\u00e1stroj na vyh\u013ead\u00e1vanie toxick\u00fdch dom\u00e9n<\/a>. Ak v\u0161ak mus\u00edte pou\u017ei\u0165 znak poml\u010dky, neprekra\u010dujte ho.<\/p>\n\n\n\n

4 – \u010c\u00edslice v n\u00e1zve dom\u00e9ny<\/strong><\/h3>\n\n\n\n

\u010c\u00edslice v n\u00e1zvoch dom\u00e9n s\u00fa technicky platn\u00e9, ale z poh\u013eadu n\u00e1v\u0161tevn\u00edkov je potrebn\u00e9 zv\u00fd\u0161i\u0165 opatrnos\u0165. Ak\u00fd je rozdiel medzi twocents.com<\/em> a 2cents.com<\/em>?<\/p>\n\n\n\n

U niekoho, kto to po\u010duje \u010d\u00edta\u0165 v r\u00e1diu alebo telev\u00edzii, to vyvol\u00e1va zm\u00e4tok. Bez jeho nap\u00edsania m\u00f4\u017eu va\u0161i n\u00e1v\u0161tevn\u00edci nakoniec v adresnom riadku stla\u010di\u0165 nespr\u00e1vnu dom\u00e9nu. Pre istotu by ste mali zaregistrova\u0165 obe dom\u00e9ny a jednu presmerova\u0165 na druh\u00fa, ktor\u00e1 je definit\u00edvne zvolen\u00e1 ako hlavn\u00e1 dom\u00e9na.<\/p>\n\n\n\n

5 – Nepou\u017e\u00edvajte irelevantn\u00e9 roz\u0161\u00edrenie<\/strong><\/h3>\n\n\n\n

Pr\u00edpony dom\u00e9ny vo v\u0161eobecnosti poukazuj\u00fa na typ podnikania, ktor\u00e9 prev\u00e1dzkujete. Roz\u0161\u00edrenia \u0161pecifick\u00e9 pre dan\u00fa krajinu s\u00fa v\u017edy vhodn\u00e9 pre podniky zameran\u00e9 na miestnych z\u00e1kazn\u00edkov. N\u00e1v\u0161tevn\u00edci webov\u00fdch str\u00e1nok z krajiny ccTLD sa bud\u00fa v\u017edy c\u00edti\u0165 sebaisto a chr\u00e1nene.<\/p>\n\n\n\n

Z h\u013eadiska SEO by ste si nemali robi\u0165 ve\u013ek\u00e9 starosti s t\u00fdm, ktor\u00fa pr\u00edponu prija\u0165. Ak ste v\u0161ak organiz\u00e1cia, pou\u017eitie pr\u00edpony .org je najvhodnej\u0161ie. Ostatn\u00e9 pr\u00edpony, ako napr\u00edklad .dev<\/em>, .tech<\/em>, .io<\/em>, poukazuj\u00fa na podniky s\u00favisiace s technol\u00f3giami. V z\u00e1sade by va\u0161a dom\u00e9nov\u00e1 koncovka nemala by\u0165 zav\u00e1dzaj\u00faca.<\/p>\n\n\n\n

6 – Za ka\u017ed\u00fa cenu sa vyhnite homof\u00f3nom.<\/strong><\/h3>\n\n\n\n

Homof\u00f3ny s\u00fa dve alebo viac slov, ktor\u00e9 maj\u00fa rovnak\u00fa v\u00fdslovnos\u0165, ale odli\u0161n\u00fd v\u00fdznam, p\u00f4vod alebo pravopis. Ich pou\u017e\u00edvanie v n\u00e1zvoch dom\u00e9n nie je rozumn\u00e9. N\u00e1v\u0161tevn\u00edk, ktor\u00fd po\u010duje celldigits.com<\/em>, nemus\u00ed vedie\u0165, \u017ee m\u00e1te na mysli selldigits.com<\/em>. Ako som radil v pr\u00edpade \u010d\u00edslic, mo\u017eno budete musie\u0165 k\u00fapi\u0165 a udr\u017eiava\u0165 r\u00f4zne verzie a na jednu z nich presmerova\u0165.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Z\u00e1ver<\/strong><\/h2>\n\n\n\n

Nepon\u00e1h\u013eajte sa s registr\u00e1ciou n\u00e1zvu dom\u00e9ny, ktor\u00fd neodr\u00e1\u017ea posolstvo a hodnoty va\u0161ej firmy. Janice<\/em>, jedna z mojich priate\u013eov blogerov, m\u00e1 nieko\u013eko \u010fal\u0161\u00edch tipov, ktor\u00e9 v\u00e1m pom\u00f4\u017eu s n\u00e1zvom dom\u00e9ny<\/a>. Ver\u00edm, \u017ee ak si d\u00e1te trochu viac pr\u00e1ce, mali by ste n\u00e1js\u0165 najvhodnej\u0161\u00ed n\u00e1zov dom\u00e9ny pre va\u0161u firmu.<\/p>\n","protected":false},"excerpt":{"rendered":"

N\u00e1zov dom\u00e9ny je ve\u013emi d\u00f4le\u017eit\u00fdm prvkom va\u0161ej online prezent\u00e1cie. Predt\u00fdm, ako sa niekto pust\u00ed do vytv\u00e1rania webovej str\u00e1nky, m\u00f4\u017ee by\u0165 f\u00e1za stanovenia n\u00e1zvu dom\u00e9ny ve\u013emi n\u00e1ro\u010dn\u00e1. V za\u010diatkoch internetu to b\u00fdvalo pomerne jednoduch\u00e9 vzh\u013eadom na to, \u017ee bolo k dispoz\u00edcii e\u0161te ve\u013ea n\u00e1zvov dom\u00e9n. Ke\u010f sa internet rozr\u00e1stol a pokr\u00fdva r\u00f4zne regi\u00f3ny a oblasti \u017eivota, pri\u010dom s\u00fa obsaden\u00e9 miliardy \u010ditate\u013en\u00fdch n\u00e1zvov, je \u010doraz \u0165a\u017e\u0161ie n\u00e1js\u0165 vhodn\u00fd n\u00e1zov pre va\u0161u online firmu. Jednou z vec\u00ed, ktor\u00e1 sa ned\u00e1vno urobila na zmiernenie probl\u00e9mu s n\u00e1zvami dom\u00e9n, bola diverzifik\u00e1cia pr\u00edpon n\u00e1zvov. Spo\u010diatku existovalo ve\u013emi m\u00e1lo gTLD (generick\u00fdch dom\u00e9n najvy\u0161\u0161ej \u00farovne) a ccTLD (dom\u00e9n<\/p>\n","protected":false},"author":14,"featured_media":3823,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[857],"tags":[338],"class_list":["post-3822","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-seo-en"],"aioseo_notices":[],"_links":{"self":[{"href":"\/sk\/blog\/wp-json\/wp\/v2\/posts\/3822","targetHints":{"allow":["GET"]}}],"collection":[{"href":"\/sk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/sk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/sk\/blog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"\/sk\/blog\/wp-json\/wp\/v2\/comments?post=3822"}],"version-history":[{"count":6,"href":"\/sk\/blog\/wp-json\/wp\/v2\/posts\/3822\/revisions"}],"predecessor-version":[{"id":11898,"href":"\/sk\/blog\/wp-json\/wp\/v2\/posts\/3822\/revisions\/11898"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/sk\/blog\/wp-json\/wp\/v2\/media\/3823"}],"wp:attachment":[{"href":"\/sk\/blog\/wp-json\/wp\/v2\/media?parent=3822"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/sk\/blog\/wp-json\/wp\/v2\/categories?post=3822"},{"taxonomy":"post_tag","embeddable":true,"href":"\/sk\/blog\/wp-json\/wp\/v2\/tags?post=3822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}